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A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao

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  • Xi Li
  • Huawen Shen
  • Huijun Wen

Abstract

This study is basically an explorative and explanatory research, with the overall purpose to identify, explore and analyze the tourists¡¯ perceived authenticity of culture heritage. This study proposes to identify and evaluate the impact of authenticity by tourists¡¯ perceptions of culture heritage on their experience quality and behavioral intention, from which implications for the sustainable development of culture heritage tourism can be derived. The results showed that perceived authenticity has a positive effect on experience quality. Furthermore, experience quality performed a significance function in behavioral intention, while the effect of perceived authenticity on behavioral intention is insignificant. These results imply that the importance of perceived authenticity on behavioral intentions is recognized via the mediating effects of experience quality.

Suggested Citation

  • Xi Li & Huawen Shen & Huijun Wen, 2016. "A Study on Tourists Perceived Authenticity towards Experience Quality and Behavior Intention of Cultural Heritage in Macao," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(4), pages 117-123, August.
    • Handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:4:p:117-123
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    References listed on IDEAS

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    1. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
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    Cited by:

    1. Cuesta-Valiño, Pedro & Gutiérrez-Rodríguez, Pablo & García-Henche, Blanca, 2022. "Word of mouth and digitalization in small retailers: Tradition, authenticity, and change," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    2. Kichan Nam & Christopher S. Dutt & Jeff Baker, 2023. "Authenticity in Objects and Activities: Determinants of Satisfaction with Virtual Reality Experiences of Heritage and Non-Heritage Tourism Sites," Information Systems Frontiers, Springer, vol. 25(3), pages 1219-1237, June.
    3. Wenwen Lu & Yongjun Su & Sitan Su & Jie Zhao & Li Zhang, 2022. "Perceived Authenticity and Experience Quality in Intangible Cultural Heritage Tourism: The Case of Kunqu Opera in China," Sustainability, MDPI, vol. 14(5), pages 1-17, March.

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    More about this item

    Keywords

    culture heritage; perceived authenticity; experience quality; behavioral intention;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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