IDEAS home Printed from https://ideas.repec.org/a/ibn/ijmsjn/v8y2016i5p69-80.html
   My bibliography  Save this article

The Relationship between Coordination Mechanisms and Communication Efficiency in Projects Involving Marketing Managers: Quantitative Findings from Moroccan SMEs

Author

Listed:
  • Youssef Saida
  • Younes Kohail
  • Hakima Fasly
  • Rachid Bouthanoute

Abstract

Project coordination is recognized as one of the most important aspects that should be integrated effectively in project management to guarantee project success. In fact, coordination provides organization the ability to integrate heterogeneous activities for achieving specific targets. In project, when teams are built according to cross-functional approach, coordination is required to enhance communication between all project stakeholders. This article is in search of the relationship between specific project coordination mechanisms, adopted by marketing managers to integrate other functional activities, and project communication efficiency. Methodologically, our research was based on a quantitative questionnaire distributed to 107 functional managers involved in cross-funtional project team in Moroccan SMEs. An appropriate statistical analysis was deployed to examine data collected. Findings show the existence of a positive correlation between project coordination mechanisms and project communication efficiency. Besides, the importance given to marketing managers¡¯ participation in project meetings was found as a factor impacting the amount of time devoted to. Therefore some insights are emphasized to develop research in this field.

Suggested Citation

  • Youssef Saida & Younes Kohail & Hakima Fasly & Rachid Bouthanoute, 2016. "The Relationship between Coordination Mechanisms and Communication Efficiency in Projects Involving Marketing Managers: Quantitative Findings from Moroccan SMEs," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(5), pages 69-80, October.
  • Handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:5:p:69-80
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/62162/33924
    Download Restriction: no

    File URL: http://www.ccsenet.org/journal/index.php/ijms/article/view/62162
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gilles Garel & Vincent Giard & Christophe Midler, 2004. "Faire de la recherche en management de projet," Post-Print hal-00262703, HAL.
    2. Magdy G. Abdel-Kader & Erin Yu-Ching Lin, 2009. "Performance Measurement of New Product Development Teams," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-58427-3, October.
    3. Martin Hoegl & Katharina Weinkauf & Hans Georg Gemuenden, 2004. "Interteam Coordination, Project Commitment, and Teamwork in Multiteam R&D Projects: A Longitudinal Study," Organization Science, INFORMS, vol. 15(1), pages 38-55, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Arman Avadikyan & Gilles Lambert & Christophe Lerch, 2016. "A Multi-Level Perspective on Ambidexterity: The Case of a Synchrotron Research Facility," Working Papers of BETA 2016-44, Bureau d'Economie Théorique et Appliquée, UDS, Strasbourg.
    2. Rameshwar Dubey & Nezih Altay & Constantin Blome, 2019. "Swift trust and commitment: The missing links for humanitarian supply chain coordination?," Annals of Operations Research, Springer, vol. 283(1), pages 159-177, December.
    3. Céline Michaïlesco, 2007. "Contrôle de gestion de projet au 19ème siècle," Post-Print halshs-00338976, HAL.
    4. Christian Defélix & Thierry Picq, 2013. "De l'entreprise étendue à la "gestion des compétences étendue" : enjeux et pratiques en pôles de compétitivité," Post-Print hal-02276665, HAL.
    5. Wang, Liwen & Zhao, Jane Zheng & Zhou, Kevin Zheng, 2018. "How do incentives motivate absorptive capacity development? The mediating role of employee learning and relational contingencies," Journal of Business Research, Elsevier, vol. 85(C), pages 226-237.
    6. Tessa Coffeng & Elianne F. van Steenbergen & Femke de Vries & Niklas K. Steffens & Naomi Ellemers, 2023. "Reflective and decisive supervision: The role of participative leadership and team climate in joint decision‐making," Regulation & Governance, John Wiley & Sons, vol. 17(1), pages 290-309, January.
    7. Lin, Ching-Torng & Wu, Wen-Jui & Cheng, Li-Min, 2015. "Towards understanding integration of heavyweight-product managers and collaboration software in collaborative product development: An empirical study in Taiwan," Technological Forecasting and Social Change, Elsevier, vol. 99(C), pages 156-167.
    8. Cristina B. Gibson & Rebekah Dibble, 2013. "Excess May Do Harm: Investigating the Effect of Team External Environment on External Activities in Teams," Organization Science, INFORMS, vol. 24(3), pages 697-715, June.
    9. Gilberto SERAVALLI, 2011. "Conflict, Contract, Leadership and Innovation: An Interdisciplinary View," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(6), pages 1-48, October.
    10. Nathalie Lazaric & Alain Raybaut, 2014. "Do incentive systems spur work motivations of inventors in high-tech firms," Post-Print halshs-00930186, HAL.
    11. Nathalie Lazaric & Alain Raybaut, 2014. "Do incentive systems spur work motivation of inventors in high tech firms? A group-based perspective," Journal of Evolutionary Economics, Springer, vol. 24(1), pages 135-157, January.
    12. Junwei Zheng & Guangdong Wu, 2018. "Work-Family Conflict, Perceived Organizational Support and Professional Commitment: A Mediation Mechanism for Chinese Project Professionals," IJERPH, MDPI, vol. 15(2), pages 1-23, February.
    13. Driedonks, Boudewijn A. & Gevers, Josette M.P. & van Weele, Arjan J., 2014. "Success factors for sourcing teams: How to foster sourcing team effectiveness," European Management Journal, Elsevier, vol. 32(2), pages 288-304.
    14. Johann Piet Hausberg & Peter S. H. Leeflang, 2019. "Absorbing Integration: Empirical Evidence On The Mediating Role Of Absorptive Capacity Between Functional-/Cross-Functional Integration And Innovation Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(06), pages 1-37, August.
    15. Xiaoyong Zheng, 2024. "The Impact of Digital Orientation on New Product Development Performance: Does Knowledge Intensity Matter?," Sustainability, MDPI, vol. 16(8), pages 1-27, April.
    16. Vishal Gupta & Shailendra Singh & Abhijit Bhattacharya, 2017. "The Relationships Between Leadership, Work Engagement And Employee Innovative Performance: Empirical Evidence From The Indian R&D Context," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(07), pages 1-30, October.
    17. Christopher Melin, 2011. "Le management de projets des firmes multinationales comme un mécanisme de coordination des relations siège-filiales," Post-Print hal-00690839, HAL.
    18. Yiannis Spanos, 2012. "Conditionally-mediated effects of scale in collaborative R&D," The Journal of Technology Transfer, Springer, vol. 37(5), pages 696-714, October.
    19. Susan Biancani & Daniel A. McFarland & Linus Dahlander, 2014. "The Semiformal Organization," Organization Science, INFORMS, vol. 25(5), pages 1306-1324, October.
    20. Yunhui Zhao & Taiwen Feng & Hongbo Shi, 2018. "External involvement and green product innovation: The moderating role of environmental uncertainty," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1167-1180, December.

    More about this item

    Keywords

    coordination mechanisms; project communication efficiency; organization theory; marketing integration; cross-functional approach;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:5:p:69-80. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.