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Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks

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Cited by:

  1. Zhang, Yang & Du, Xiaomin, 2017. "Network effects on strategic interactions: A laboratory approach," Journal of Economic Behavior & Organization, Elsevier, vol. 143(C), pages 133-146.
  2. Ferdinand Thies & Sören Wallbach & Michael Wessel & Markus Besler & Alexander Benlian, 2022. "Initial coin offerings and the cryptocurrency hype - the moderating role of exogenous and endogenous signals," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1691-1705, September.
  3. Shaheer, Noman Ahmed & Li, Sali, 2020. "The CAGE around cyberspace? How digital innovations internationalize in a virtual world," Journal of Business Venturing, Elsevier, vol. 35(1).
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  6. Peters, Kay & Chen, Yubo & Kaplan, Andreas M. & Ognibeni, Björn & Pauwels, Koen, 2013. "Social Media Metrics — A Framework and Guidelines for Managing Social Media," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 281-298.
  7. Jaehwuen Jung & Hyungsoo Lim & Dongwon Lee & Chul Kim, 2022. "The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform," Information Systems Research, INFORMS, vol. 33(4), pages 1248-1263, December.
  8. Swani, Kunal & Milne, George R., 2017. "Evaluating Facebook brand content popularity for service versus goods offerings," Journal of Business Research, Elsevier, vol. 79(C), pages 123-133.
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  10. Liang Chen & Noman Shaheer & Jingtao Yi & Sali Li, 2019. "The international penetration of ibusiness firms: Network effects, liabilities of outsidership and country clout," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(2), pages 172-192, March.
  11. John J. Horton & Richard J. Zeckhauser, 2016. "The Causes of Peer Effects in Production: Evidence from a Series of Field Experiments," NBER Working Papers 22386, National Bureau of Economic Research, Inc.
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  31. Lacetera, Nicola & Macis, Mario & Mele, Angelo, 2014. "Viral Altruism? Generosity and Social Contagion in Online Networks," IZA Discussion Papers 8171, Institute of Labor Economics (IZA).
  32. Gordon Burtch & Yili Hong & Ravi Bapna & Vladas Griskevicius, 2018. "Stimulating Online Reviews by Combining Financial Incentives and Social Norms," Management Science, INFORMS, vol. 64(5), pages 2065-2082, May.
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  38. Rodrigo Belo & Ting Li, 2022. "Social Referral Programs for Freemium Platforms," Management Science, INFORMS, vol. 68(12), pages 8933-8962, December.
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  40. Julian Runge, & Stefan Wagner & Jörg Claussen & Daniel Klapper, 2016. "Freemium pricing: Evidence from a large-scale field experiment," ESMT Research Working Papers ESMT-16-06, ESMT European School of Management and Technology.
  41. Mina Ameri & Elisabeth Honka & Ying Xie, 2019. "Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network," Marketing Science, INFORMS, vol. 38(4), pages 567-583, July.
  42. Hsing Kenneth Cheng & D. Daniel Sokol & Xinyu Zang, 2024. "The rise of empirical online platform research in the new millennium," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 33(2), pages 416-451, March.
  43. Sinan Aral & Chrysanthos Dellarocas & David Godes, 2013. "Introduction to the Special Issue ---Social Media and Business Transformation: A Framework for Research," Information Systems Research, INFORMS, vol. 24(1), pages 3-13, March.
  44. Tianshu Sun & Guodong (Gordon) Gao & Ginger Zhe Jin, 2019. "Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment," Management Science, INFORMS, vol. 67(6), pages 2717-2736, June.
  45. Liang’an Huo & Fan Ding & Chen Liu & Yingying Cheng, 2018. "Dynamical Analysis of Rumor Spreading Model considering Node Activity in Complex Networks," Complexity, Hindawi, vol. 2018, pages 1-10, November.
  46. Qingliang Wang & Fred Miao & Giri Kumar Tayi & En Xie, 2019. "What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1005-1026, November.
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  49. David Choi, 2017. "Estimation of Monotone Treatment Effects in Network Experiments," Journal of the American Statistical Association, Taylor & Francis Journals, vol. 112(519), pages 1147-1155, July.
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  52. Peterson K. Ozili, 2017. "Earnings management in interconnected networks: a perspective," Journal of Economic and Administrative Sciences, Emerald Group Publishing Limited, vol. 33(2), pages 150-163, November.
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  56. Ravi Bapna & Liangfei Qiu & Sarah Rice, 2014. "Repeated Interactions vs. Social Ties: Quantifying the Economic Value of Trust, Forgiveness, and Reputation Using a Field Experiment," Working Papers 14-07, NET Institute.
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