Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments
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DOI: 10.1287/isre.2019.0873
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Cited by:
- Kuang, Di & Ma, Baolong & Li, Xiaofei, 2024. "Acquiring customers via referral reward programs versus advertising: Who is more likely to provide future referrals?," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
- Jin, Huijie & Lu, Shouwang & Wang, Kanliang, 2024. "Who is more likely to initiate referrals? Effect of consumer's regulatory focus on referral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
- Carlos Fernández-Loría & Maxime C. Cohen & Anindya Ghose, 2023. "Evolution of Referrals over Customers’ Life Cycle: Evidence from a Ride-Sharing Platform," Information Systems Research, INFORMS, vol. 34(2), pages 698-720, June.
- Ni Huang & Jiayin Zhang & Gordon Burtch & Xitong Li & Peiyu Chen, 2021. "Combating Procrastination on Massive Online Open Courses via Optimal Calls to Action," Information Systems Research, INFORMS, vol. 32(2), pages 301-317, June.
- Rodrigo Belo & Ting Li, 2022. "Social Referral Programs for Freemium Platforms," Management Science, INFORMS, vol. 68(12), pages 8933-8962, December.
- Lili Wang & Zoey Chen, 2022. "The effect of incentive structure on referral: the determining role of self-construal," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 1091-1110, September.
- Tianshu Sun & Siva Viswanathan & Elena Zheleva, 2021. "Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment," Management Science, INFORMS, vol. 67(2), pages 808-827, February.
- Zhan, Mengmeng & Huang, Minxue & Li, Aoqi & Yang, Yvmeng, 2023. "The role of impulsive behaviour and meta-perception in referral reward programs," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Wang, Xia & Ding, Ying, 2022. "The impact of monetary rewards on product sales in referral programs: The role of product image aesthetics," Journal of Business Research, Elsevier, vol. 145(C), pages 828-842.
- Yufeng Zou & Yicheng Zhang & Xianghua Lu, 2024. "The effects of similarity in supplier referral programs on peer-to-peer platforms: From the coopetition perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-19, December.
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Keywords
online referrals; intrinsically prosocial framing; randomized field experiment; call-to-action;All these keywords.
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