Virality, Network Effects and Advertising Effectiveness
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References listed on IDEAS
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Cited by:
- Wasim Ahmed & Alex Fenton & Mariann Hardey & Ronnie Das, 2022. "Binge Watching and the Role of Social Media Virality towards promoting Netflix’s Squid Game," IIM Kozhikode Society & Management Review, , vol. 11(2), pages 222-234, July.
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More about this item
Keywords
Social Networks; Video; Online Advertising;All these keywords.
JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2011-11-21 (Marketing)
- NEP-NET-2011-11-21 (Network Economics)
- NEP-URE-2011-11-21 (Urban and Real Estate Economics)
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