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Models and Managers: The Concept of a Decision Calculus

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Cited by:

  1. Srinivas K. Reddy & Jay E. Aronson & Antonie Stam, 1998. "SPOT: Scheduling Programs Optimally for Television," Management Science, INFORMS, vol. 44(1), pages 83-102, January.
  2. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
  3. Hensher, D. A. & Louviere, J. J. & Hansen, D. E., 2000. "The use of mixtures of market and experimental choice data in establishing guideline weights for evaluating competitive bids in a transport organisation," Transport Policy, Elsevier, vol. 7(4), pages 279-286, October.
  4. Borgonovo, E. & Peccati, L., 2011. "Finite change comparative statics for risk-coherent inventories," International Journal of Production Economics, Elsevier, vol. 131(1), pages 52-62, May.
  5. Michael R. Baye & John Morgan, 2009. "Brand and Price Advertising in Online Markets," Management Science, INFORMS, vol. 55(7), pages 1139-1151, July.
  6. Ascarza, & Neslin, & Netzer, & Lemmens, Aurélie & Anderson, Zachery & Fader, Peter S. & Gupta, S. & Hardie, B.G.S. & Libai, Barak & Neal, David & Provost, Foster, 2018. "In pursuit of enhanced customer retention management : Review, key issues, and future directions," Other publications TiSEM 28a90d28-6daf-42f1-bd8e-e, Tilburg University, School of Economics and Management.
  7. John Hauser & Gerard J. Tellis & Abbie Griffin, 2006. "Research on Innovation: A Review and Agenda for," Marketing Science, INFORMS, vol. 25(6), pages 687-717, 11-12.
  8. McCown, R. L., 2002. "Changing systems for supporting farmers' decisions: problems, paradigms, and prospects," Agricultural Systems, Elsevier, vol. 74(1), pages 179-220, October.
  9. Steven M. Shugan, 2007. "—It's the Findings, Stupid, Not the Assumptions," Marketing Science, INFORMS, vol. 26(4), pages 449-459, 07-08.
  10. Zhong, Tao & Young, Rhonda, 2010. "Multiple Choice Knapsack Problem: Example of planning choice in transportation," Evaluation and Program Planning, Elsevier, vol. 33(2), pages 128-137, May.
  11. Darmon, Rene Y., 2002. "Salespeople's management of customer information: Impact on optimal territory and sales force sizes," European Journal of Operational Research, Elsevier, vol. 137(1), pages 162-176, February.
  12. Faison P. Gibson, 2007. "Learning and transfer in dynamic decision environments," Computational and Mathematical Organization Theory, Springer, vol. 13(1), pages 39-61, March.
  13. Harikesh S. Nair & Sanjog Misra & William J. Hornbuckle IV & Ranjan Mishra & Anand Acharya, 2017. "Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation," Marketing Science, INFORMS, vol. 36(5), pages 699-725, September.
  14. Dennis Gensch, 2001. "A Marketing-Decision-Support Model for Evaluating and Selecting Concepts for New Products," Interfaces, INFORMS, vol. 31(3_supplem), pages 166-183, June.
  15. Parker, Philip M. & Sarvary, Miklos, 1997. "Formulating dynamic strategies using decision calculus," European Journal of Operational Research, Elsevier, vol. 98(3), pages 542-554, May.
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  17. Preyas S. Desai & David Bell & Gary Lilien & David Soberman, 2012. "Editorial --The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World," Marketing Science, INFORMS, vol. 31(1), pages 1-3, January.
  18. John R. Hauser & Steven Shugan, 1978. "Intensity Measures of Consumer Preferences," Discussion Papers 291, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
  19. Maki, Wilbur R., 1981. "Socioeconomic Models For Development Planning, I: Validatioin Methods," Staff Papers 14064, University of Minnesota, Department of Applied Economics.
  20. V. Srinivasan & Chan Su Park & Dae Ryun Chang, 2005. "An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources," Management Science, INFORMS, vol. 51(9), pages 1433-1448, September.
  21. Borgonovo, E., 2010. "Sensitivity analysis with finite changes: An application to modified EOQ models," European Journal of Operational Research, Elsevier, vol. 200(1), pages 127-138, January.
  22. Nadine Kafa & Anicia Jaegler & Joseph Sarkis, 2020. "Harnessing Corporate Sustainability Decision-Making Complexity: A Field Study of Complementary Approaches," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
  23. E. Haruvy & A. Prasad & S.P. Sethi, 2003. "Harvesting Altruism in Open-Source Software Development," Journal of Optimization Theory and Applications, Springer, vol. 118(2), pages 381-416, August.
  24. Mitzi Montoya-Weiss & Roger J. Calantone, 1999. "Development and Implementation of a Segment Selection Procedure for Industrial Product Markets," Marketing Science, INFORMS, vol. 18(3), pages 373-395.
  25. Canbolat, Yavuz Burak & Chelst, Kenneth & Garg, Nitin, 2007. "Combining decision tree and MAUT for selecting a country for a global manufacturing facility," Omega, Elsevier, vol. 35(3), pages 312-325, June.
  26. Linda Ellis Johnson & Arnold L. Redman & John R. Tanner, 1997. "Utilization and Application of Business Computing Systems in Corporate Real Estate," Journal of Real Estate Research, American Real Estate Society, vol. 13(2), pages 211-230.
  27. Marc Fischer & Sönke Albers & Nils Wagner & Monika Frie, 2011. "Practice Prize Winner --Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities," Marketing Science, INFORMS, vol. 30(4), pages 568-585, July.
  28. Karel H. van Donselaar & Vishal Gaur & Tom van Woensel & Rob A. C. M. Broekmeulen & Jan C. Fransoo, 2010. "Ordering Behavior in Retail Stores and Implications for Automated Replenishment," Management Science, INFORMS, vol. 56(5), pages 766-784, May.
  29. Brighton, Henry & Gigerenzer, Gerd, 2015. "The bias bias," Journal of Business Research, Elsevier, vol. 68(8), pages 1772-1784.
  30. van Bruggen, G.H. & Wierenga, B., 2005. "When are CRM Systems Successful? The Perspective of the User and of the Organization," ERIM Report Series Research in Management ERS-2005-048-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  31. Schwartz-Landsman, V., 2020. "A Chasm to Cross: From Research to Practice and Back," ERIM Inaugural Address Series Research in Management EIA 2020-081-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
  32. E. Borgonovo & C. L. Smith, 2011. "A Study of Interactions in the Risk Assessment of Complex Engineering Systems: An Application to Space PSA," Operations Research, INFORMS, vol. 59(6), pages 1461-1476, December.
  33. Hauser, John R. & Urban, Glen L., 1975. "A normative methodology for modeling consumer response to innovation," Working papers 785-75., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  34. Hamidreza Koosha & Amir Albadvi, 2020. "Allocation of marketing budgets to maximize customer equity," Operational Research, Springer, vol. 20(2), pages 561-583, June.
  35. Stefan Groesser & Niklas Jovy, 2016. "Business model analysis using computational modeling: a strategy tool for exploration and decision-making," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 27(1), pages 61-88, February.
  36. Davide Proserpio & John R. Hauser & Xiao Liu & Tomomichi Amano & Alex Burnap & Tong Guo & Dokyun (DK) Lee & Randall Lewis & Kanishka Misra & Eric Schwarz & Artem Timoshenko & Lilei Xu & Hema Yoganaras, 2020. "Soul and machine (learning)," Marketing Letters, Springer, vol. 31(4), pages 393-404, December.
  37. Michael Braun & Paul Damien, 2016. "Scalable Rejection Sampling for Bayesian Hierarchical Models," Marketing Science, INFORMS, vol. 35(3), pages 427-444, May.
  38. Leeflang, Peter, 2011. "Paving the way for “distinguished marketing”," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 76-88.
  39. George, Morris & Kumar, V. & Grewal, Dhruv, 2013. "Maximizing Profits for a Multi-Category Catalog Retailer," Journal of Retailing, Elsevier, vol. 89(4), pages 374-396.
  40. Bernd Skiera & Nadia Abou Nabout, 2013. "Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising," Marketing Science, INFORMS, vol. 32(2), pages 213-220, March.
  41. Lurie, Nicholas H. & Wen, Na, 2014. "Simple Decision Aids and Consumer Decision Making," Journal of Retailing, Elsevier, vol. 90(4), pages 511-523.
  42. Michael Pidd, 1999. "Just Modeling Through: A Rough Guide to Modeling," Interfaces, INFORMS, vol. 29(2), pages 118-132, April.
  43. Keating, B. A. & McCown, R. L., 2001. "Advances in farming systems analysis and intervention," Agricultural Systems, Elsevier, vol. 70(2-3), pages 555-579.
  44. J. S. Armstrong & R. Brodie & S. McIntyre, 2005. "Forecasting Methods for Marketing:* Review of Empirical Research," General Economics and Teaching 0502023, University Library of Munich, Germany.
  45. Aude Hubrecht-Deville & Hervé Leleu, 2007. "Performance measures of retail banking networks: a decision support tool," Working Papers CREGO 1071105, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
  46. Tyson R. Browning, 2009. "The many views of a process: Toward a process architecture framework for product development processes," Systems Engineering, John Wiley & Sons, vol. 12(1), pages 69-90, March.
  47. Dong, Weimin & Swain, Scott D. & Berger, Paul D., 2007. "The role of channel quality in customer equity management," Journal of Business Research, Elsevier, vol. 60(12), pages 1243-1252, December.
  48. Little, John D. C., 1973. "Brandaid II," Working papers 687-73., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  49. Elmar Kiesling & Markus Günther & Christian Stummer & Lea Wakolbinger, 2012. "Agent-based simulation of innovation diffusion: a review," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 20(2), pages 183-230, June.
  50. Wiesel, Thorsten & Skiera, Bernd & Villanueva, Julian, 2011. "Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 20-22.
  51. van Bruggen, G.H. & Lilien, G.L. & Kacker, M., 2000. "Informants in Organizational Marketing Research," ERIM Report Series Research in Management ERS-2000-32-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  52. Claassen, G.D.H., 2014. "Mixed integer (0–1) fractional programming for decision support in paper production industry," Omega, Elsevier, vol. 43(C), pages 21-29.
  53. Jack R. Meredith, 2001. "Reconsidering the Philosophical Basis of OR/MS," Operations Research, INFORMS, vol. 49(3), pages 325-333, June.
  54. Joanna Holub-Iwan, 2021. "Management Information Systems of Public Health Behaviors based on Evidence in Medicine and Health Management," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 1), pages 623-643.
  55. Fuglseth, A. M. & Grønhaug, K., 1997. "IT-enabled redesign of complex and dynamic business processes: the case of bank credit evaluation," Omega, Elsevier, vol. 25(1), pages 93-106, February.
  56. Suresh Divakar & Brian T. Ratchford & Venkatesh Shankar, 2005. "Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods," Marketing Science, INFORMS, vol. 24(3), pages 334-350, July.
  57. David A McDonald, 2016. "The weight of water: Benchmarking for public water services," Environment and Planning A, , vol. 48(11), pages 2181-2200, November.
  58. Daria Dzyabura & John R. Hauser, 2011. "Active Machine Learning for Consideration Heuristics," Marketing Science, INFORMS, vol. 30(5), pages 801-819, September.
  59. Stefan N. Groesser & Niklas Jovy, 2016. "Business model analysis using computational modeling: a strategy tool for exploration and decision-making," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 27(1), pages 61-88, February.
  60. Peter S. Whalen & Samuel S. Holloway, 2012. "Effectual marketing planning for new ventures," AMS Review, Springer;Academy of Marketing Science, vol. 2(1), pages 34-43, March.
  61. Brunella Caroleo & Enrico Palumbo & Michele Osella & Antonio Lotito & Giuseppe Rizzo & Enrico Ferro & Antonio Attanasio & Silvia Chiusano & Giulio Zuccaro & Mattia Leone & Daniela De Gregorio, 2018. "A Knowledge-Based Multi-Criteria Decision Support System Encompassing Cascading Effects for Disaster Management," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 17(05), pages 1469-1498, September.
  62. Hämäläinen, Raimo P. & Lahtinen, Tuomas J., 2016. "Path dependence in Operational Research—How the modeling process can influence the results," Operations Research Perspectives, Elsevier, vol. 3(C), pages 14-20.
  63. Donald G. Morrison & Jagmohan S. Raju, 2004. "50th Anniversary Article: The Marketing Department in Management Science: Its History, Contributions, and the Future," Management Science, INFORMS, vol. 50(4), pages 425-428, April.
  64. Even, Adir & Shankaranarayanan, G. & Berger, Paul D., 2010. "Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration," Journal of Interactive Marketing, Elsevier, vol. 24(3), pages 209-221.
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  66. Ali A. Yassine & Luke A. Wissmann, 2007. "The Implications of Product Architecture on the Firm," Systems Engineering, John Wiley & Sons, vol. 10(2), pages 118-137, June.
  67. Steven M. Shugan, 2002. "Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them," Marketing Science, INFORMS, vol. 21(3), pages 223-228.
  68. S{i}la Ada & Nadia Abou Nabout & Elea McDonnell Feit, 2020. "Context information increases revenue in ad auctions: Evidence from a policy change," Papers 2012.00840, arXiv.org.
  69. Urban, Glen L. & Roberts, John H. & Hauser, John R., 1986. "Prelaunch forecasting of new automobiles : models and implementation," Working papers 1820-86., Massachusetts Institute of Technology (MIT), Sloan School of Management.
  70. Gheorghe Gabriela, 2013. "Opportunities To Improve The Management Methods Of Romanian Organizations," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1865-1875, July.
  71. McCown, R. L., 2002. "Locating agricultural decision support systems in the troubled past and socio-technical complexity of `models for management'," Agricultural Systems, Elsevier, vol. 74(1), pages 11-25, October.
  72. Onur Şeref & Ravindra K. Ahuja & James B. Orlin, 2009. "Incremental Network Optimization: Theory and Algorithms," Operations Research, INFORMS, vol. 57(3), pages 586-594, June.
  73. Hochman, Z. & Carberry, P.S., 2011. "Emerging consensus on desirable characteristics of tools to support farmers' management of climate risk in Australia," Agricultural Systems, Elsevier, vol. 104(6), pages 441-450, July.
  74. Lilien, Gary L. & Rangaswamy, Arvind & van Bruggen, Gerrit H. & Wierenga, Berend, 2002. "Bridging the marketing theory-practice gap with marketing engineering," Journal of Business Research, Elsevier, vol. 55(2), pages 111-121, February.
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  81. Samuel Sale, R. & Mesak, Hani I. & Inman, R. Anthony, 2017. "A dynamic marketing-operations interface model of new product updates," European Journal of Operational Research, Elsevier, vol. 257(1), pages 233-242.
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  83. Borgonovo, Emanuele & Plischke, Elmar, 2016. "Sensitivity analysis: A review of recent advances," European Journal of Operational Research, Elsevier, vol. 248(3), pages 869-887.
  84. Sachin Gupta & Dipak C. Jain & Mohanbir S. Sawhney, 1999. "Modeling the Evolution of Markets with Indirect Network Externalities: An Application to Digital Television," Marketing Science, INFORMS, vol. 18(3), pages 396-416.
  85. John H. Roberts & Charles J. Nelson & Pamela D. Morrison, 2005. "A Prelaunch Diffusion Model for Evaluating Market Defense Strategies," Marketing Science, INFORMS, vol. 24(1), pages 150-164, August.
  86. Marusia Ivanova, 2007. "Genesis and Evolution of Market Share Predictive Models," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 117-148.
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  89. Richard C. Hanna & Scott D. Swain & Paul D. Berger, 2016. "Optimizing time-limited price promotions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 4(2), pages 77-92, July.
  90. David Godes, 2003. "In the Eye of the Beholder: An Analysis of the Relative Value of a Top Sales Rep Across Firms and Products," Marketing Science, INFORMS, vol. 22(2), pages 161-187, May.
  91. Berger, Paul D. & Bechwati, Nada Nasr, 2001. "The allocation of promotion budget to maximize customer equity," Omega, Elsevier, vol. 29(1), pages 49-61, February.
  92. John D. C. Little, 2004. "Comments on ÜModels and Managers: The Concept of a Decision CalculusÝ," Management Science, INFORMS, vol. 50(12_supple), pages 1854-1860, December.
  93. Käki, Anssi & Kemppainen, Katariina & Liesiö, Juuso, 2019. "What to do when decision-makers deviate from model recommendations? Empirical evidence from hydropower industry," European Journal of Operational Research, Elsevier, vol. 278(3), pages 869-882.
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  95. Leonard M. Lodish, 2001. "Building Marketing Models that Make Money," Interfaces, INFORMS, vol. 31(3_supplem), pages 45-55, June.
  96. Gary L. Lilien & John H. Roberts & Venkatesh Shankar, 2013. "Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects," Marketing Science, INFORMS, vol. 32(2), pages 229-245, March.
  97. John R. Hauser & Guilherme (Gui) Liberali & Glen L. Urban, 2014. "Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph," Management Science, INFORMS, vol. 60(6), pages 1594-1616, June.
  98. Andris A. Zoltners & Prabhakant Sinha, 2005. "The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation," Marketing Science, INFORMS, vol. 24(3), pages 313-331, September.
  99. Jehoshua Eliashberg & Sanjeev Swami & Charles B. Weinberg & Berend Wierenga, 2001. "Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors," Interfaces, INFORMS, vol. 31(3_supplem), pages 108-127, June.
  100. Gabriela GHEORGHE & Ioana LUPASC, 2013. "Opportunities to Improve the Competitiveness of Romanian Organizations," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 25-32.
  101. Fruchter, Gila E. & Van den Bulte, Christophe, 2011. "Why the Generalized Bass Model leads to odd optimal advertising policies," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 218-230.
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  103. Wierenga, Berend, 2011. "Managerial decision making in marketing: The next research frontier," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 89-101.
  104. R C Hanna & P D Berger & L J Abendroth, 2005. "Optimizing time limits in retail promotions: an email application," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 56(1), pages 15-24, January.
  105. Postma, T.J.B.M. & Kok, R.A.W., 1998. "Organizational diagnosis in practice : a cross-classification analysis using the DEL-technique," Research Report 98B11, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  106. Robert E. Levasseur, 2015. "People Skills: Building Analytics Decision Models That Managers Use—A Change Management Perspective," Interfaces, INFORMS, vol. 45(4), pages 363-364, August.
  107. David R. Bell & Santiago Gallino & Antonio Moreno, 2020. "Customer Supercharging in Experience-Centric Channels," Management Science, INFORMS, vol. 66(9), pages 4096-4107, September.
  108. Srinivasan, V. Seenu & Park, Chan Su & Chang, Dae Ryun, 2005. "An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources," Research Papers 1685r2, Stanford University, Graduate School of Business.
  109. Michael F. Gorman, 2018. "A Survey of Research in Field-Based Education: A Summary of Process, Best Practices, and Lessons Learned," INFORMS Transactions on Education, INFORMS, vol. 18(3), pages 145-161, May.
  110. Berend Wierenga & Gerrit H. Van Bruggen & Richard Staelin, 1999. "The Success of Marketing Management Support Systems," Marketing Science, INFORMS, vol. 18(3), pages 196-207.
  111. Sönmez, Erkut & Kekre, Sunder & Scheller-Wolf, Alan & Secomandi, Nicola, 2013. "Strategic analysis of technology and capacity investments in the liquefied natural gas industry," European Journal of Operational Research, Elsevier, vol. 226(1), pages 100-114.
  112. Aude Hubrecht-Deville & Hervé Leleu, 2007. "Performance measures of retail banking networks: a decision support tool," Working Papers CREGO 1071203, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
  113. repec:dgr:rugsom:98b11 is not listed on IDEAS
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  115. Germann, Frank & Lilien, Gary L. & Rangaswamy, Arvind, 2013. "Performance implications of deploying marketing analytics," International Journal of Research in Marketing, Elsevier, vol. 30(2), pages 114-128.
  116. Berend Wierenga & Gerrit H. Van Bruggen, 2001. "Developing a Customized Decision-Support System for Brand Managers," Interfaces, INFORMS, vol. 31(3_supplem), pages 128-145, June.
  117. Eryarsoy, Enes & Delen, Dursun & Davazdahemami, Behrooz & Topuz, Kazim, 2021. "A novel diffusion-based model for estimating cases, and fatalities in epidemics: The case of COVID-19," Journal of Business Research, Elsevier, vol. 124(C), pages 163-178.
  118. Borgonovo, Emanuele & Buzzard, Gregery T. & Wendell, Richard E., 2018. "A global tolerance approach to sensitivity analysis in linear programming," European Journal of Operational Research, Elsevier, vol. 267(1), pages 321-337.
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