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In pursuit of enhanced customer retention management : Review, key issues, and future directions

Author

Listed:
  • Ascarza,
  • Neslin,
  • Netzer,
  • Lemmens, Aurélie

    (Tilburg University, School of Economics and Management)

  • Anderson, Zachery
  • Fader, Peter S.
  • Gupta, S.
  • Hardie, B.G.S.
  • Libai, Barak
  • Neal, David
  • Provost, Foster

Abstract

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Suggested Citation

  • Ascarza, & Neslin, & Netzer, & Lemmens, Aurélie & Anderson, Zachery & Fader, Peter S. & Gupta, S. & Hardie, B.G.S. & Libai, Barak & Neal, David & Provost, Foster, 2018. "In pursuit of enhanced customer retention management : Review, key issues, and future directions," Other publications TiSEM 28a90d28-6daf-42f1-bd8e-e, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:28a90d28-6daf-42f1-bd8e-e26cf11ac0b9
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    References listed on IDEAS

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    2. Koen W. de Bock & Arno de Caigny, 2021. "Spline-rule ensemble classifiers with structured sparsity regularization for interpretable customer churn modeling," Post-Print hal-03391564, HAL.
    3. Villarroel Ordenes, Francisco & Silipo, Rosaria, 2021. "Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications," Journal of Business Research, Elsevier, vol. 137(C), pages 393-410.
    4. Aurélie Lemmens & Sunil Gupta, 2020. "Managing Churn to Maximize Profits," Marketing Science, INFORMS, vol. 39(5), pages 956-973, September.
    5. Elliot Shin Oblander & Sunil Gupta & Carl F. Mela & Russell S. Winer & Donald R. Lehmann, 2020. "The past, present, and future of customer management," Marketing Letters, Springer, vol. 31(2), pages 125-136, September.
    6. Liu-Thompkins, Yuping & Khoshghadam, Leila & Attar Shoushtari, Arjang & Zal, Saeed, 2022. "What drives retailer loyalty? A meta-analysis of the role of cognitive, affective, and social factors across five decades," Journal of Retailing, Elsevier, vol. 98(1), pages 92-110.
    7. Dongyun Nie & Michael Scriney & Xiaoning Liang & Mark Roantree, 2024. "From data acquisition to validation: a complete workflow for predicting individual customer lifetime value," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 321-341, June.
    8. Thangeda, Rahul & Kumar, Niraj & Majhi, Ritanjali, 2024. "A neural network-based predictive decision model for customer retention in the telecommunication sector," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    9. von Mutius, Bernhard & Huchzermeier, Arnd, 2021. "Customized Targeting Strategies for Category Coupons to Maximize CLV and Minimize Cost," Journal of Retailing, Elsevier, vol. 97(4), pages 764-779.

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