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Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data

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  • Wiesel, Thorsten
  • Skiera, Bernd
  • Villanueva, Julian

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  • Wiesel, Thorsten & Skiera, Bernd & Villanueva, Julian, 2011. "Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 20-22.
    • Handle: RePEc:eee:joinma:v:25:y:2011:i:1:p:20-22
    DOI: 10.1016/j.intmar.2010.12.003
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    References listed on IDEAS

    as
    1. Pfeifer, Phillip E., 2011. "On Estimating Current-Customer Equity Using Company Summary Data," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 1-14.
    2. John D. C. Little, 1970. "Models and Managers: The Concept of a Decision Calculus," Management Science, INFORMS, vol. 16(8), pages 466-485, April.
    3. Leeflang, P.S.H. & Wittink, Dick R., 2000. "Building models for marketing decisions: past, present and future," Research Report 00F20, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    4. repec:dgr:rugsom:00f20 is not listed on IDEAS
    5. Villanueva, Julian & Hanssens, Dominique M., 2007. "Customer Equity: Measurement, Management and Research Opportunities," Foundations and Trends(R) in Marketing, now publishers, vol. 1(1), pages 1-95, March.
    Full references (including those not matched with items on IDEAS)

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