Customer Supercharging in Experience-Centric Channels
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DOI: 10.287/mnsc.2019.3453
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- Zhou, Yong-Wu & Zhang, Xiong & Zhong, Yuanguang & Cao, Bin & Cheng, T.C. Edwin, 2021. "Dynamic pricing and cross-channel fulfillment for omnichannel retailing industry: An approximation policy and implications," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 156(C).
- Jeremy J. Kovach & Morgan Swink & Mauricio Rodriguez, 2023. "Delaying supplier payments to increase buyer profits," Journal of Supply Chain Management, Institute for Supply Management, vol. 59(1), pages 26-47, January.
- Anwar Sadat Shimul, 2022. "Brand attachment: a review and future research," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 400-419, July.
- Ratchford, Brian & Soysal, Gonca & Zentner, Alejandro & Gauri, Dinesh K., 2022. "Online and offline retailing: What we know and directions for future research," Journal of Retailing, Elsevier, vol. 98(1), pages 152-177.
- David Simchi-Levi, 2020. "From the Editor," Management Science, INFORMS, vol. 66(1), pages 1-4, January.
- Gabor, Adriana F. & van Ommeren, Jan-Kees & Sleptchenko, Andrei, 2022. "An inventory model with discounts for omnichannel retailers of slow moving items," European Journal of Operational Research, Elsevier, vol. 300(1), pages 58-72.
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- Mandal, Prasenjit & Basu, Preetam & Saha, Kushal, 2021. "Forays into omnichannel: An online retailer’s strategies for managing product returns," European Journal of Operational Research, Elsevier, vol. 292(2), pages 633-651.
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Keywords
retail operations; marketing–operations interface; omnichannel retailing; experience attributes; quasi-experimental methods;All these keywords.
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