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Brandaid II

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  • Little, John D. C.

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  • Little, John D. C., 1973. "Brandaid II," Working papers 687-73., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:1875
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    File URL: http://hdl.handle.net/1721.1/1875
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    References listed on IDEAS

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    1. Glen L. Urban, 1970. "Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products," Operations Research, INFORMS, vol. 18(5), pages 805-854, October.
    2. John D. C. Little, 1970. "Models and Managers: The Concept of a Decision Calculus," Management Science, INFORMS, vol. 16(8), pages 466-485, April.
    3. David B. Montgomery & Alvin J. Silk, 1972. "Estimating Dynamic Effects of Market Communications Expenditures," Management Science, INFORMS, vol. 18(10), pages 485-501, June.
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