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Big Data consumer analytics and the transformation of marketing

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Cited by:

  1. Omar, Yamila M. & Minoufekr, Meysam & Plapper, Peter, 2019. "Business analytics in manufacturing: Current trends, challenges and pathway to market leadership," Operations Research Perspectives, Elsevier, vol. 6(C).
  2. Cuomo, Maria Teresa & Colosimo, Ivan & Celsi, Lorenzo Ricciardi & Ferulano, Roberto & Festa, Giuseppe & La Rocca, Michele, 2022. "Enhancing Traveller Experience In Integrated Mobility Services Via Big Social Data Analytics," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
  3. Marta Götz & Małgorzata Bartosik-Purgat & Barbara Jankowska, 2018. "International Aspects and Challenges of Digital Transformation," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 1, pages 87-102.
  4. Juan-Pedro Cabrera-Sánchez & Iviane Ramos-de-Luna & Elena Carvajal-Trujillo & Ángel F. Villarejo-Ramos, 2020. "Online Recommendation Systems: Factors Influencing Use in E-Commerce," Sustainability, MDPI, vol. 12(21), pages 1-15, October.
  5. Pantano, Eleonora & Dennis, Charles, 2019. "Store buildings as tourist attractions: Mining retail meaning of store building pictures through a machine learning approach," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 304-310.
  6. Eleonora Di Maria & Marco Bettiol & Mauro Capestro, 2023. "How Italian Fashion Brands Beat COVID-19: Manufacturing, Sustainability, and Digitalization," Sustainability, MDPI, vol. 15(2), pages 1-20, January.
  7. Sun, Pengfei & Yuan, Chunhui & Li, Xiaolong & Di, Jia, 2024. "Big data analytics, firm risk and corporate policies: Evidence from China," Research in International Business and Finance, Elsevier, vol. 70(PB).
  8. Keshav Singh Rawat & Sandeep Kumar Sood, 2021. "Emerging trends and global scope of big data analytics: a scientometric analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(4), pages 1371-1396, August.
  9. Oana DURALIA, 2024. "The Impact Of Digital Marketing On Consumer Behaviour," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 19(2), pages 96-109, August.
  10. Jing Xu & Huijun Zhang, 2020. "Environmental Activism and Big Data: Building Green Social Capital in China," Sustainability, MDPI, vol. 12(8), pages 1-24, April.
  11. Luu Tien Dung & Tran Thi Hoang Dung, 2024. "Businesses model innovation: a key role in the internationalisation of SMEs in the era of digitalisation," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-18, December.
  12. Shah, Naimatullah & Irani, Zahir & Sharif, Amir M., 2017. "Big data in an HR context: Exploring organizational change readiness, employee attitudes and behaviors," Journal of Business Research, Elsevier, vol. 70(C), pages 366-378.
  13. Akter, Shahriar & Gunasekaran, Angappa & Wamba, Samuel Fosso & Babu, Mujahid Mohiuddin & Hani, Umme, 2020. "Reshaping competitive advantages with analytics capabilities in service systems," Technological Forecasting and Social Change, Elsevier, vol. 159(C).
  14. Caputo, Andrea & Pizzi, Simone & Pellegrini, Massimiliano M. & Dabić, Marina, 2021. "Digitalization and business models: Where are we going? A science map of the field," Journal of Business Research, Elsevier, vol. 123(C), pages 489-501.
  15. Purva Grover & Arpan Kumar Kar & Yogesh K. Dwivedi, 2022. "Understanding artificial intelligence adoption in operations management: insights from the review of academic literature and social media discussions," Annals of Operations Research, Springer, vol. 308(1), pages 177-213, January.
  16. Stefan Sleep & John Hulland & Richard A. Gooner, 2019. "THE DATA HIERARCHY: factors influencing the adoption and implementation of data-driven decision making," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 230-248, December.
  17. Romina Gómez-Prado & Aldo Alvarez-Risco & Berdy Briggitte Cuya-Velásquez & Marián Arias-Meza & Nilda Campos-Dávalos & Luis Juarez-Rojas & Maria de las Mercedes Anderson-Seminario & Shyla Del-Aguila-Ar, 2022. "Product Innovation, Market Intelligence and Pricing Capability as a Competitive Advantage in the International Performance of Startups: Case of Peru," Sustainability, MDPI, vol. 14(17), pages 1-21, August.
  18. Ludivine Ravat & Aurélie Hemonnet-Goujot & Sandrine Hollet-Haudebert, 2023. "Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes," Post-Print hal-04151199, HAL.
  19. Ladi Daodu & Prof. Dr. Amiya Bhaumik, 2024. "Impacts of Innovation and Business Analytics on the Performance of the Service Sector in Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(6), pages 77-91, June.
  20. Abdul Wajid & Kanishka Gupta, 2022. "Stock Market Responses to the COVID-19 Health Crisis: Evidence From the World's Largest Economies," International Journal of Business Analytics (IJBAN), IGI Global, vol. 9(1), pages 1-19, January.
  21. van Esch, Patrick & Gadsby, Casey Lynn, 2019. "Marketing the healthiness of sports drinks: From physiological to cognitive based benefits," Australasian marketing journal, Elsevier, vol. 27(3), pages 179-186.
  22. Andrew Manikas & Michael Godfrey & Jason Woldt, 2022. "What Drives Higher Beer Ratings? Evidence From Big Data," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 15(1), pages 1-13.
  23. Liu, Xia & Shin, Hyunju & Burns, Alvin C., 2021. "Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing," Journal of Business Research, Elsevier, vol. 125(C), pages 815-826.
  24. Iyer, Pooja & Bright, Laura F., 2024. "Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners," Journal of Business Research, Elsevier, vol. 180(C).
  25. Shet, Sateesh.V. & Poddar, Tanuj & Wamba Samuel, Fosso & Dwivedi, Yogesh K., 2021. "Examining the determinants of successful adoption of data analytics in human resource management – A framework for implications," Journal of Business Research, Elsevier, vol. 131(C), pages 311-326.
  26. Braganza, Ashley & Brooks, Laurence & Nepelski, Daniel & Ali, Maged & Moro, Russ, 2017. "Resource management in big data initiatives: Processes and dynamic capabilities," Journal of Business Research, Elsevier, vol. 70(C), pages 328-337.
  27. de Camargo Fiorini, Paula & Roman Pais Seles, Bruno Michel & Chiappetta Jabbour, Charbel Jose & Barberio Mariano, Enzo & de Sousa Jabbour, Ana Beatriz Lopes, 2018. "Management theory and big data literature: From a review to a research agenda," International Journal of Information Management, Elsevier, vol. 43(C), pages 112-129.
  28. Shaw, F. Atiyya & Wang, Xinyi & Mokhtarian, Patricia L. & Watkins, Kari E., 2021. "Supplementing transportation data sources with targeted marketing data: Applications, integration, and internal validation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 150-169.
  29. Jiming Hu & Yin Zhang, 2017. "Discovering the interdisciplinary nature of Big Data research through social network analysis and visualization," Scientometrics, Springer;Akadémiai Kiadó, vol. 112(1), pages 91-109, July.
  30. Krzysztof Borodako & Jadwiga Berbeka & Michał Rudnicki, 2021. "Innovation Orientation in Business Services," Books, Edward Elgar Publishing, number 19897.
  31. Liedong, Tahiru Azaaviele & Rajwani, Tazeeb & Lawton, Thomas C., 2020. "Information and nonmarket strategy: Conceptualizing the interrelationship between big data and corporate political activity," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
  32. Martin Eling & Davide Nuessle & Julian Staubli, 2022. "The impact of artificial intelligence along the insurance value chain and on the insurability of risks," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 47(2), pages 205-241, April.
  33. Gupta, Shivam & Justy, Théo & Kamboj, Shampy & Kumar, Ajay & Kristoffersen, Eivind, 2021. "Big data and firm marketing performance: Findings from knowledge-based view," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
  34. Vanhala, Mika & Lu, Chien & Peltonen, Jaakko & Sundqvist, Sanna & Nummenmaa, Jyrki & Järvelin, Kalervo, 2020. "The usage of large data sets in online consumer behaviour: A bibliometric and computational text-mining–driven analysis of previous research," Journal of Business Research, Elsevier, vol. 106(C), pages 46-59.
  35. Wang, Le & Yan, Jie & Lin, Jun & Cui, Wentian, 2017. "Let the users tell the truth: Self-disclosure intention and self-disclosure honesty in mobile social networking," International Journal of Information Management, Elsevier, vol. 37(1), pages 1428-1440.
  36. Yang, Miaomiao & Wang, Juanru & Zhang, Xiaodi, 2021. "Boundary-spanning search and sustainable competitive advantage: The mediating roles of exploratory and exploitative innovations," Journal of Business Research, Elsevier, vol. 127(C), pages 290-299.
  37. Luigi M. De Luca & Dennis Herhausen & Gabriele Troilo & Andrea Rossi, 2021. "How and when do big data investments pay off? The role of marketing affordances and service innovation," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 790-810, July.
  38. Jain, Geetika & Paul, Justin & Shrivastava, Archana, 2021. "Hyper-personalization, co-creation, digital clienteling and transformation," Journal of Business Research, Elsevier, vol. 124(C), pages 12-23.
  39. Bag, Sujoy & Tiwari, Manoj Kumar & Chan, Felix T.S., 2019. "Predicting the consumer's purchase intention of durable goods: An attribute-level analysis," Journal of Business Research, Elsevier, vol. 94(C), pages 408-419.
  40. Yamaguchi, Shinichi & Oshima, Hidetaka & Saso, Hiroaki & Aoki, Shihoko, 2020. "How Do People Value Data Utilization?: An Empirical Analysis Using Contingent Valuation Method in Japan," Technology in Society, Elsevier, vol. 62(C).
  41. Sheng, Jie & Amankwah-Amoah, Joseph & Wang, Xiaojun, 2017. "A multidisciplinary perspective of big data in management research," International Journal of Production Economics, Elsevier, vol. 191(C), pages 97-112.
  42. Irina Maiorescu & Mihaela Bucur & Bogdan Georgescu & Daniel Moise & Vasile Alecsandru Strat & Ion Daniel Zgură, 2020. "Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
  43. Andrea Mauro & Andrea Sestino & Andrea Bacconi, 2022. "Machine learning and artificial intelligence use in marketing: a general taxonomy," Italian Journal of Marketing, Springer, vol. 2022(4), pages 439-457, December.
  44. Manuela Nocker & Vania Sena, 2019. "Big Data and Human Resources Management: The Rise of Talent Analytics," Social Sciences, MDPI, vol. 8(10), pages 1-19, September.
  45. Miikka Blomster & Timo Koivumäki, 2022. "Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing," Information Systems and e-Business Management, Springer, vol. 20(1), pages 123-169, March.
  46. Terrance Jalbert & Jonathan D. Stewart, 2022. "A Comprehensive Retirement Financial Planning Tool," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 15(1), pages 47-76.
  47. Xinyi Du & Kangqi Jiang & Xian Zheng, 2024. "Reducing asymmetric cost behaviors: Evidence from digital innovation," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-18, December.
  48. Pan, Qiaohong & Luo, Wenping & Fu, Yi, 2022. "A csQCA study of value creation in logistics collaboration by big data: A perspective from companies in China," Technology in Society, Elsevier, vol. 71(C).
  49. Conboy, Kieran & Mikalef, Patrick & Dennehy, Denis & Krogstie, John, 2020. "Using business analytics to enhance dynamic capabilities in operations research: A case analysis and research agenda," European Journal of Operational Research, Elsevier, vol. 281(3), pages 656-672.
  50. Vinicius Luiz Ferraz Minatogawa & Matheus Munhoz Vieira Franco & Izabela Simon Rampasso & Rosley Anholon & Ruy Quadros & Orlando Durán & Antonio Batocchio, 2019. "Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations," Sustainability, MDPI, vol. 12(1), pages 1-29, December.
  51. Constant Berkhout & Abhi Bhattacharya & Carlos Bauer & Ross W. Johnson, 2024. "Revisiting the construct of data-driven decision making: antecedents, scope, and boundaries," SN Business & Economics, Springer, vol. 4(10), pages 1-23, October.
  52. Sund, Kristian J. & Bogers, Marcel L.A.M. & Sahramaa, Meri, 2021. "Managing business model exploration in incumbent firms: A case study of innovation labs in European banks," Journal of Business Research, Elsevier, vol. 128(C), pages 11-19.
  53. Laura Grassi & Nicolas Figini & Lorenzo Fedeli, 2022. "How does a data strategy enable customer value? The case of FinTechs and traditional banks under the open finance framework," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-34, December.
  54. Adam C. Merkle & Catherine Hessick & Britton R. Leggett & Larry Goehrig & Kenneth O’Connor, 2020. "Exploring the components of brand equity amid declining ticket sales in Major League Baseball," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 149-164, September.
  55. Chalvatzis, Konstantinos J. & Malekpoor, Hanif & Mishra, Nishikant & Lettice, Fiona & Choudhary, Sonal, 2019. "Sustainable resource allocation for power generation: The role of big data in enabling interindustry architectural innovation," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 381-393.
  56. Tanzeela AQIF & Abdul WAHAB, 2022. "Reshaping The Future Of Retail Marketing Through Big Data: A Review From 2009 To 2022," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(3), pages 5-24, September.
  57. Mortati, Marzia & Magistretti, Stefano & Cautela, Cabirio & Dell’Era, Claudio, 2023. "Data in design: How big data and thick data inform design thinking projects," Technovation, Elsevier, vol. 122(C).
  58. Claudio Vitari & Elisabetta Raguseo, 2019. "Big data analytics business value and firm performance: Linking with environmental context," Post-Print hal-02293765, HAL.
  59. Russell Tatenda Munodawafa & Satirenjit Kaur Johl, 2019. "Big Data Analytics Capabilities and Eco-Innovation: A Study of Energy Companies," Sustainability, MDPI, vol. 11(15), pages 1-21, August.
  60. Côrte-Real, Nadine & Ruivo, Pedro & Oliveira, Tiago & Popovič, Aleš, 2019. "Unlocking the drivers of big data analytics value in firms," Journal of Business Research, Elsevier, vol. 97(C), pages 160-173.
  61. Purva Grover & Arpan Kumar Kar, 2017. "Big Data Analytics: A Review on Theoretical Contributions and Tools Used in Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 203-229, September.
  62. Suo, Xuekun & Zhang, Longting & Guo, Rong & Lin, Han & Yu, Mingchuan & Du, Xiuhong, 2024. "The inverted U-shaped association between digital economy and corporate total factor productivity: A knowledge-based perspective," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  63. Sidney Anderson, 2024. "Expanding data literacy to include data preparation: building a sound marketing analytics foundation," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 227-234, June.
  64. Cabrera-Sánchez, Juan-Pedro & Villarejo-Ramos, à ngel F., 2020. "Acceptance and use of big data techniques in services companies," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  65. Henrika Langen & Martin Huber, 2022. "How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign," Papers 2204.10820, arXiv.org, revised Jun 2022.
  66. Marina Johnson & Rashmi Jain & Peggy Brennan-Tonetta & Ethne Swartz & Deborah Silver & Jessica Paolini & Stanislav Mamonov & Chelsey Hill, 2021. "Impact of Big Data and Artificial Intelligence on Industry: Developing a Workforce Roadmap for a Data Driven Economy," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 22(3), pages 197-217, September.
  67. Kim, Jaemin & Dibrell, Clay & Kraft, Ellen & Marshall, David, 2021. "Data analytics and performance: The moderating role of intuition-based HR management in major league baseball," Journal of Business Research, Elsevier, vol. 122(C), pages 204-216.
  68. Patrick Mikalef & Ilias O. Pappas & John Krogstie & Michail Giannakos, 2018. "Big data analytics capabilities: a systematic literature review and research agenda," Information Systems and e-Business Management, Springer, vol. 16(3), pages 547-578, August.
  69. Zhengxia He & Leyi Kuai & Jianming Wang, 2023. "Driving mechanism model of enterprise green strategy evolution under digital technology empowerment: A case study based on Zhejiang Enterprises," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 408-429, January.
  70. Giorgi Shuradze & Yevgen Bogodistov & Heinz-Theo Wagner, 2018. "The Role Of Marketing-Enabled Data Analytics Capability And Organisational Agility For Innovation: Empirical Evidence From German Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-32, May.
  71. Blasco-Arcas, Lorena & Lee, Hsin-Hsuan Meg & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2022. "The role of consumer data in marketing: A research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 436-452.
  72. Francesco Cappa & Stefano Franco & Federica Rosso, 2022. "Citizens and cities: Leveraging citizen science and big data for sustainable urban development," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 648-667, February.
  73. Thomas Niebel & Fabienne Rasel & Steffen Viete, 2019. "BIG data – BIG gains? Understanding the link between big data analytics and innovation," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 28(3), pages 296-316, April.
  74. Dana E. Harrison & Haya Ajjan, 2019. "Customer relationship management technology: bridging the gap between marketing education and practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(4), pages 205-219, December.
  75. Amit Kumar & Bala Krishnamoorthy, 2020. "Business Analytics Adoption in Firms: A Qualitative Study Elaborating TOE Framework in India," International Journal of Global Business and Competitiveness, Springer, vol. 15(2), pages 80-93, December.
  76. Pelin Vardarlier & Gokhan Silahtaroglu, 2016. "Gossip Management at Universities using Big Data Warehouse Model Integrated with a Decision Support System," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 5(1), pages 01-14, January.
  77. Božič, Katerina & Dimovski, Vlado, 2019. "Business intelligence and analytics for value creation: The role of absorptive capacity," International Journal of Information Management, Elsevier, vol. 46(C), pages 93-103.
  78. Gunasekaran, Angappa & Papadopoulos, Thanos & Dubey, Rameshwar & Wamba, Samuel Fosso & Childe, Stephen J. & Hazen, Benjamin & Akter, Shahriar, 2017. "Big data and predictive analytics for supply chain and organizational performance," Journal of Business Research, Elsevier, vol. 70(C), pages 308-317.
  79. Marco Bettiol & Mauro Capestro & Eleonora Maria & Stefano Micelli, 2021. "Reacting to the COVID-19 pandemic through digital connectivity with customers: the Italian experience," Italian Journal of Marketing, Springer, vol. 2021(4), pages 305-330, December.
  80. Sara Amabile & Francesca Conte & Agostino Vollero & Alfonso Siano, 2022. "Measuring and evaluating CSR information and involvement strategies on corporate Facebook pages," Italian Journal of Marketing, Springer, vol. 2022(3), pages 341-369, September.
  81. Patrucco, Andrea S. & Marzi, Giacomo & Trabucchi, Daniel, 2023. "The role of absorptive capacity and big data analytics in strategic purchasing and supply chain management decisions," Technovation, Elsevier, vol. 126(C).
  82. Liu, Jialing & Wei, Jiang & Liu, Yang & Jin, Duo, 2022. "How to channel knowledge coproduction behavior in an online community: Combining machine learning and narrative analysis," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
  83. Alberto Bertello & Alberto Ferraris & Stefano Bresciani & Paola Bernardi, 2021. "Big data analytics (BDA) and degree of internationalization: the interplay between governance of BDA infrastructure and BDA capabilities," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1035-1055, December.
  84. Anna Adamik & Michał Nowicki & Andrius Puksas, 2022. "Energy Oriented Concepts and Other SMART WORLD Trends as Game Changers of Co-Production—Reality or Future?," Energies, MDPI, vol. 15(11), pages 1-38, June.
  85. Dawn Iacobucci & Maria Petrescu & Anjala Krishen & Michael Bendixen, 2019. "The state of marketing analytics in research and practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 152-181, September.
  86. Côrte-Real, Nadine & Oliveira, Tiago & Ruivo, Pedro, 2017. "Assessing business value of Big Data Analytics in European firms," Journal of Business Research, Elsevier, vol. 70(C), pages 379-390.
  87. Brewis, Claire & Dibb, Sally & Meadows, Maureen, 2023. "Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
  88. Acciarini, Chiara & Cappa, Francesco & Boccardelli, Paolo & Oriani, Raffaele, 2023. "How can organizations leverage big data to innovate their business models? A systematic literature review," Technovation, Elsevier, vol. 123(C).
  89. Muawia Ramadan & Tariq Amer & Bashir Salah & Mohammed Ruzayqat, 2022. "The Impact of Integration of Industry 4.0 and Internal Organizational Forces on Sustaining Competitive Advantages and Achieving Strategic Objectives," Sustainability, MDPI, vol. 14(10), pages 1-20, May.
  90. Francisco, Eduardo de Rezende & Kugler, José Luiz & Kang, Soong Moon & Silva, Ricardo & Whigham, Peter Alexander, 2019. "Além da tecnologia: Desafios gerenciais na era do Big Data," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 59(6), December.
  91. Sleep, Stefan & Gala, Prachi & Harrison, Dana E., 2023. "Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality," Journal of Business Research, Elsevier, vol. 156(C).
  92. Pedota, Mattia, 2023. "Big data and dynamic capabilities in the digital revolution: The hidden role of source variety," Research Policy, Elsevier, vol. 52(7).
  93. Leogrande, Angelo, 2021. "The Destruction of Price-Representativeness," MPRA Paper 111239, University Library of Munich, Germany.
  94. Zhang, Yucheng & Xu, Shan & Zhang, Long & Yang, Mengxi, 2021. "Big data and human resource management research: An integrative review and new directions for future research," Journal of Business Research, Elsevier, vol. 133(C), pages 34-50.
  95. Minkyung Choy & Gunno Park, 2016. "Sustaining Innovative Success: A Case Study on Consumer-Centric Innovation in the ICT Industry," Sustainability, MDPI, vol. 8(10), pages 1-13, September.
  96. Ghasemaghaei, Maryam & Calic, Goran, 2019. "Does big data enhance firm innovation competency? The mediating role of data-driven insights," Journal of Business Research, Elsevier, vol. 104(C), pages 69-84.
  97. J. Piet Hausberg & Kirsten Liere-Netheler & Sven Packmohr & Stefanie Pakura & Kristin Vogelsang, 2019. "Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis," Journal of Business Economics, Springer, vol. 89(8), pages 931-963, December.
  98. Cristescu Marian Pompiliu & Nerişanu Raluca Andreea & Mara Dumitru Alexandru, 2022. "Using Data Mining in the Sentiment Analysis Process on the Financial Market," Journal of Social and Economic Statistics, Sciendo, vol. 11(1-2), pages 36-58, December.
  99. Kumar, V. & Ramachandran, Divya & Kumar, Binay, 2021. "Influence of new-age technologies on marketing: A research agenda," Journal of Business Research, Elsevier, vol. 125(C), pages 864-877.
  100. Yang, Zaoli & Shang, Wen-Long & Miao, Lin & Gupta, Shivam & Wang, Zhengli, 2024. "Pricing decisions of online and offline dual-channel supply chains considering data resource mining," Omega, Elsevier, vol. 126(C).
  101. Raphaël Maucuer & Alexandre Renaud & Sébastien Ronteau & Laurent Muzellec, 2022. "What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research," Post-Print hal-03718522, HAL.
  102. Pascucci, Federica & Nardi, Lorenzo & Marinelli, Luca & Paolanti, Marina & Frontoni, Emanuele & Gregori, Gian Luca, 2022. "Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  103. Atiyeh Seifian & Sajjad Shokouhyar & Mohamad Bahrami, 2024. "Exploring customers’ purchasing behavior toward refurbished mobile phones: a cross-cultural opinion mining of amazon reviews," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 28131-28159, November.
  104. Blasco-Arcas, Lorena & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2023. "Leveraging user behavior and data science technologies for management: An overview," Journal of Business Research, Elsevier, vol. 154(C).
  105. Muhammad Anwar & Sher Zaman Khan & Syed Zulfiqar Ali Shah, 2018. "Big Data Capabilities and Firm’s Performance: A Mediating Role of Competitive Advantage," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 17(04), pages 1-28, December.
  106. Nguyen Anh Khoa Dam & Thang Le Dinh & William Menvielle, 2019. "A systematic literature review of big data adoption in internationalization," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 182-195, September.
  107. El-Haddadeh, Ramzi & Osmani, Mohamad & Hindi, Nitham & Fadlalla, Adam, 2021. "Value creation for realising the sustainable development goals: Fostering organisational adoption of big data analytics," Journal of Business Research, Elsevier, vol. 131(C), pages 402-410.
  108. Vinay Singh & Brijesh Nanavati & Arpan Kumar Kar & Agam Gupta, 2023. "How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach," Information Systems Frontiers, Springer, vol. 25(4), pages 1621-1638, August.
  109. Ramos, Célia M.Q. & Casado-Molina, Ana-María, 2021. "Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector," Journal of Business Research, Elsevier, vol. 122(C), pages 121-130.
  110. Ravneet Kaur & Rajesh Singh & Anita Gehlot & Neeraj Priyadarshi & Bhekisipho Twala, 2022. "Marketing Strategies 4.0: Recent Trends and Technologies in Marketing," Sustainability, MDPI, vol. 14(24), pages 1-17, December.
  111. Hua Zhang & Shaofeng Yuan, 2023. "How and When Does Big Data Analytics Capability Boost Innovation Performance?," Sustainability, MDPI, vol. 15(5), pages 1-19, February.
  112. Nguyen Anh Khoa Dam & Thang Le Dinh & William Menvielle, 2021. "Towards a Conceptual Framework for Customer Intelligence in the Era of Big Data," International Journal of Intelligent Information Technologies (IJIIT), IGI Global, vol. 17(4), pages 1-17, October.
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