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Are universities ready to deliver digital skills and competences? A text mining-based case study of marketing courses in Italy

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  • Spada, Irene
  • Chiarello, Filippo
  • Barandoni, Simone
  • Ruggi, Gianluca
  • Martini, Antonella
  • Fantoni, Gualtiero

Abstract

We still know little about the role of higher education in the digital transformation. If on one side the labor market is constantly evolving and is asking for an up-skilling process of the workforce, higher education institutions struggle to be agile enough. Therefore, it is necessary to measure and to better understand this gap.

Suggested Citation

  • Spada, Irene & Chiarello, Filippo & Barandoni, Simone & Ruggi, Gianluca & Martini, Antonella & Fantoni, Gualtiero, 2022. "Are universities ready to deliver digital skills and competences? A text mining-based case study of marketing courses in Italy," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    • Handle: RePEc:eee:tefoso:v:182:y:2022:i:c:s0040162522003936
    DOI: 10.1016/j.techfore.2022.121869
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