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Marketing and technology resource complementarity: an analysis of their interaction effect in two environmental contexts

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  1. Mashiho Mihalache & Oli Mihalache & Jan Ende, 2021. "International Diversification and MNE Innovativeness: A Contingency Perspective of Foreign Subsidiary Portfolio Characteristics," Management International Review, Springer, vol. 61(6), pages 769-798, December.
  2. Keith D. Brouthers & George Nakos & Pavlos Dimitratos, 2015. "SME Entrepreneurial Orientation, International Performance, and the Moderating Role of Strategic Alliances," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1161-1187, September.
  3. Waleczek, Peter & von den Driesch, Till & Flatten, Tessa C. & Brettel, Malte, 2019. "On the dynamic bundles behind operations management and research and development," European Management Journal, Elsevier, vol. 37(2), pages 175-187.
  4. Guido Bortoluzzi & Saif Maqbool, 2016. "Le dodici fonti della capacit? innovativa tra letteratura accademica e pratica manageriale," ECONOMIA E SOCIET? REGIONALE, FrancoAngeli Editore, vol. 0(3), pages 48-67.
  5. Thanyaporn Soontornthum & Lin Cui & Vinh N. Lu & Jiafu Su, 2020. "Enabling SMEs’ Learning from Global Value Chains: Linking the Logic of Power and the Logic of Embeddedness of Interfirm Relations," Management International Review, Springer, vol. 60(4), pages 543-571, August.
  6. Syed Shah Alam & Mohd Fairuz Md Salleh & Mohammad Masukujjaman & Mohammed Emad Al-Shaikh & Nurkhalida Makmor & Zafir Khan Mohamed Makhbul, 2022. "Relationship between Entrepreneurial Orientation and Business Performance among Malay-Owned SMEs in Malaysia: A PLS Analysis," Sustainability, MDPI, vol. 14(10), pages 1-16, May.
  7. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris, 2022. "AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system," Journal of Business Research, Elsevier, vol. 150(C), pages 437-450.
  8. Suk Choi & Christopher Williams, 2014. "The impact of innovation intensity, scope, and spillovers on sales growth in Chinese firms," Asia Pacific Journal of Management, Springer, vol. 31(1), pages 25-46, March.
  9. Preißner, Stephanie & Raasch, Christina & Schweisfurth, Tim, 2017. "Is necessity the mother of disruption?," Kiel Working Papers 2097, Kiel Institute for the World Economy (IfW Kiel).
  10. G. Christopher Crawford & Vitaliy Skorodziyevskiy & Casey J. Frid & Thomas E. Nelson & Zahra Booyavi & Diana M. Hechavarria & Xuanye Li & Paul D. Reynolds & Ehsan Teymourian, 2022. "Advancing Entrepreneurship Theory Through Replication: A Case Study on Contemporary Methodological Challenges, Future Best Practices, and an Entreaty for Communality," Entrepreneurship Theory and Practice, , vol. 46(3), pages 779-799, May.
  11. Rivera-Camino, Jaime, 2012. "Corporate environmental market responsiveness: A model of individual and organizational drivers," Journal of Business Research, Elsevier, vol. 65(3), pages 402-411.
  12. Yi-Feng Yang, 2010. "Service capabilities and customer relationship management: an investigation of the banks in Taiwan," The Service Industries Journal, Taylor & Francis Journals, vol. 32(6), pages 937-960, October.
  13. Tao Bai & Jialin Du & Angelo M. Solarino, 2018. "Performance of foreign subsidiaries “in” and “from” Asia: A review, synthesis and research agenda," Asia Pacific Journal of Management, Springer, vol. 35(3), pages 607-638, September.
  14. Martin, Silvia L. & Javalgi, Rajshekhar (Raj) G. & Ciravegna, Luciano, 2020. "Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence," Journal of Business Research, Elsevier, vol. 107(C), pages 25-37.
  15. Francisco Javier Forcadell & Elisa Aracil & Fernando Ubeda, 2020. "Using reputation for corporate sustainability to tackle banks digitalization challenges," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2181-2193, September.
  16. Ferreras-Méndez, José Luis & Fernández-Mesa, Anabel & Alegre, Joaquín, 2016. "The relationship between knowledge search strategies and absorptive capacity: A deeper look," Technovation, Elsevier, vol. 54(C), pages 48-61.
  17. Mohammad Reza Dalvi & Robabe Seifi, 2014. "A Study Effects Architectural Marketing Capabilities on Performance Marketing unit Based on: Morgan et al case: Past Industry in Tehran," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(1), pages 441-451, January.
  18. Heng Liu & Xiu-hao Ding & Hai Guo & Jin-hui Luo, 2014. "How does slack affect product innovation in high-tech Chinese firms: The contingent value of entrepreneurial orientation," Asia Pacific Journal of Management, Springer, vol. 31(1), pages 47-68, March.
  19. Wang, Yi & Shi, Si & Nevo, Saggi & Li, Shaorui & Chen, Yang, 2015. "The interaction effect of IT assets and IT management on firm performance: A systems perspective," International Journal of Information Management, Elsevier, vol. 35(5), pages 580-593.
  20. Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
  21. Chang, Wen-Long & Chen, Shih-Ting, 2015. "The impact of World Café on entrepreneurial strategic planning capability," Journal of Business Research, Elsevier, vol. 68(6), pages 1283-1290.
  22. Angulo-Ruiz, Fernando & Donthu, Naveen & Prior, Diego & Rialp, Josep, 2018. "How does marketing capability impact abnormal stock returns? The mediating role of growth," Journal of Business Research, Elsevier, vol. 82(C), pages 19-30.
  23. Breznik, Lidija & Lahovnik, Matej, 2014. "Renewing the resource base in line with the dynamic capabilities view: a key to sustained competitive advantage in the IT industry," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 19(4), pages 453-485.
  24. Jane Lu & Xufei Ma, 2015. "Partner resource asymmetry and IJV survival," Asia Pacific Journal of Management, Springer, vol. 32(4), pages 1039-1064, December.
  25. Cyril Bouquet & Yuval Deutsch, 2008. "The Impact of Corporate Social Performance on a Firm’s Multinationality," Journal of Business Ethics, Springer, vol. 80(4), pages 755-769, July.
  26. Hwan Jin Kim, 2016. "The Comparative Effects of Transaction Cost Economics and Resource Based View: A Technological Alliance Motivational Perspective," International Journal of Business and Social Research, LAR Center Press, vol. 6(5), pages 64-75, May.
  27. Shou, Zhigang & Chen, Jun & Zhu, Wenting & Yang, Lihua, 2014. "Firm capability and performance in China: The moderating role of guanxi and institutional forces in domestic and foreign contexts," Journal of Business Research, Elsevier, vol. 67(2), pages 77-82.
  28. Don Jyh-Fu Jeng & Artur Pak, 2016. "The variable effects of dynamic capability by firm size: the interaction of innovation and marketing capabilities in competitive industries," International Entrepreneurship and Management Journal, Springer, vol. 12(1), pages 115-130, March.
  29. Alegre, Joaquin & Ferreras-Méndez, José Luis & Fernández-Mesa, Anabel & Strange, Roger, 2022. "Innovation capabilities and export performance in manufacturing SMEs," TEC Empresarial, School of Business, Costa Rica Institute of Technology (ITCR), vol. 16(3), pages 55-71.
  30. Simone A. Schweiger & Tatiana R. Stettler & Artur Baldauf & César Zamudio, 2019. "The complementarity of strategic orientations: A meta‐analytic synthesis and theory extension," Strategic Management Journal, Wiley Blackwell, vol. 40(11), pages 1822-1851, November.
  31. Chunling Zhu & Anqi Liu & Yangwen Wang, 2019. "Integrating organizational learning with high-performance work system and entrepreneurial orientation: a moderated mediation framework," Frontiers of Business Research in China, Springer, vol. 13(1), pages 1-24, December.
  32. Chavez, Roberto & Yu, Wantao & Jacobs, Mark & Fynes, Brian & Wiengarten, Frank & Lecuna, Antonio, 2015. "Internal lean practices and performance: The role of technological turbulence," International Journal of Production Economics, Elsevier, vol. 160(C), pages 157-171.
  33. Manjunath, Chandana & Padigar, Manjunath & Pedada, Kiran, 2024. "The role of digital orientation and strategic emphasis in creating brand competitiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  34. Malte Brettel & Andreas Engelen & Florian Heinemann, 2009. "New entrepreneurial ventures in a globalized world: The role of market orientation," Journal of International Entrepreneurship, Springer, vol. 7(2), pages 88-110, June.
  35. Tarighi, Sina & Shavvalpour, Saeed, 2021. "Technological development of E&P companies in developing countries: An integrative approach to define and prioritize customized elements of technological capability in EOR," Resources Policy, Elsevier, vol. 72(C).
  36. Renko, Maija & Yli-Renko, Helena & Denoo, Lien, 2022. "Sold, not bought: Market orientation and technology as drivers of acquisitions of private biotechnology ventures," Journal of Business Venturing, Elsevier, vol. 37(1).
  37. Foltean, Florin Sabin & Trif, Simona Mihaela & Tuleu, Daniela Liliana, 2019. "Customer relationship management capabilities and social media technology use: Consequences on firm performance," Journal of Business Research, Elsevier, vol. 104(C), pages 563-575.
  38. Yeung, Kwong & Lee, Peter K.C. & Yeung, Andy C.L. & Cheng, T.C.E., 2013. "Supplier partnership and cost performance: The moderating roles of specific investments and environmental uncertainty," International Journal of Production Economics, Elsevier, vol. 144(2), pages 546-559.
  39. Jae-Seung Han & Sang-Yong Lee, 2013. "The impact of technology transfer contract on a firm’s market value in Korea," The Journal of Technology Transfer, Springer, vol. 38(5), pages 651-674, October.
  40. Luo, Nuan & Zhang, Mingli & Hu, Mu & Wang, Yu, 2016. "How community interactions contribute to harmonious community relationships and customers’ identification in online brand community," International Journal of Information Management, Elsevier, vol. 36(5), pages 673-685.
  41. Anna S. Cui & Fang Wu, 2016. "Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 516-538, July.
  42. Ko, Woo Li & Kim, Sang Yong & Lee, Jong-Ho & Song, Tae Ho, 2020. "The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments," Journal of Business Research, Elsevier, vol. 120(C), pages 453-461.
  43. Bhatti, Waheed Akbar & Larimo, Jorma & Coudounaris, Dafnis N., 2016. "The effect of experiential learning on subsidiary knowledge and performance," Journal of Business Research, Elsevier, vol. 69(5), pages 1567-1571.
  44. Reza Bandarian, 2020. "Explaining the competitive advantage in strategic research and technology management for research and technology organisations," International Journal of Business Continuity and Risk Management, Inderscience Enterprises Ltd, vol. 10(1), pages 23-46.
  45. Muñoz-Pascual, Lucía & Galende, Jesús, 2020. "Sustainable Human Resource Management and Organisational Performance: An Integrating Theoretical Framework for Future Research," Small Business International Review, Asociación Española de Contabilidad y Administración de Empresas - AECA, vol. 4(2), pages 281-281, September.
  46. Hwan Jin Kim, 2018. "Reconciling Entrepreneurial Orientation and Dynamic Capabilities: A Strategic Entrepreneurship Perspective," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 27(2), pages 180-208, September.
  47. Fang, Yulin & Wade, Michael & Delios, Andrew & Beamish, Paul W., 2013. "An exploration of multinational enterprise knowledge resources and foreign subsidiary performance," Journal of World Business, Elsevier, vol. 48(1), pages 30-38.
  48. Francis Donbesuur & Nadia Zahoor & Samuel Adomako, 2021. "Postformation alliance capabilities and environmental innovation: The roles of environmental in‐learning and relation‐specific investments," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3330-3343, November.
  49. Sang-Uk Jung & Valeriia Shegai, 2023. "The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size," Sustainability, MDPI, vol. 15(7), pages 1-16, March.
  50. Sandeep Vij & Harpreet Singh Bedi, 2016. "Effect Of Organisational And Environmental Factors On Innovativeness And Business Performance Relationship," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-28, April.
  51. Meng Zhang & Yong Qi, 2023. "Vertical Network Relationships, Technological Capabilities, and Innovation Performance: The Moderating Role of Strategic Flexibility," Sustainability, MDPI, vol. 15(14), pages 1-15, July.
  52. Qaiyum, Sameer & Wang, Catherine L., 2018. "Understanding internal conditions driving ordinary and dynamic capabilities in Indian high-tech firms," Journal of Business Research, Elsevier, vol. 90(C), pages 206-214.
  53. Qin Yang, 2018. "Geographical Diversity of Alliance Portfolio and Firm Innovation: The Roles of Resource Characteristics and Governance Structures," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1-22, December.
  54. Chitsaz, Ehsan & Liang, Dapeng & Khoshsoroor, Somayeh, 2017. "The impact of resource configuration on Iranian technology venture performance," Technological Forecasting and Social Change, Elsevier, vol. 122(C), pages 186-195.
  55. Boso, Nathaniel & Story, Vicky M. & Cadogan, John W., 2013. "Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy," Journal of Business Venturing, Elsevier, vol. 28(6), pages 708-727.
  56. Haijian Liu & Jichen Li & Longjun Liu, 2024. "Linking Knowledge Heterogeneity with Project Performance in Digital Project Teams: The Role of Digital Capability and Knowledge Conversion," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(1), pages 1771-1800, March.
  57. Younès El Manzani & Jean Jack Cegarra, 2023. "The complementary effect of quality management and proactive market orientation on radical product innovation under environmental uncertainty," Post-Print hal-04182964, HAL.
  58. Lewandowska, Małgorzata Stefania & Szymura-Tyc, Maja & Gołębiowski, Tomasz, 2016. "Innovation complementarity, cooperation partners, and new product export: Evidence from Poland," Journal of Business Research, Elsevier, vol. 69(9), pages 3673-3681.
  59. Cristina Fernandes & João J. Ferreira & Mário L. Raposo & Cristina Estevão & Marta Peris-Ortiz & Carlos Rueda-Armengot, 2017. "The dynamic capabilities perspective of strategic management: a co-citation analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 112(1), pages 529-555, July.
  60. Rapp, Adam & Trainor, Kevin J. & Agnihotri, Raj, 2010. "Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology," Journal of Business Research, Elsevier, vol. 63(11), pages 1229-1236, November.
  61. Hernández, Virginia & Nieto, María Jesús, 2016. "Inward–outward connections and their impact on firm growth," International Business Review, Elsevier, vol. 25(1), pages 296-306.
  62. Yyes Robichaud & Jean-Charles Cachon & Egbert Mcgraw, 2018. "Gender Comparisons In Success Evaluation And Sme Performance In Canada," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 23(01), pages 1-26, March.
  63. Hao, Shengbin & Song, Michael, 2016. "Technology-driven strategy and firm performance: Are strategic capabilities missing links?," Journal of Business Research, Elsevier, vol. 69(2), pages 751-759.
  64. Wei, Tian & Clegg, Jeremy, 2014. "Successful integration of target firms in international acquisitions: A comparative study in the Medical Technology industry," Journal of International Management, Elsevier, vol. 20(2), pages 237-255.
  65. Sheshadri Chatterjee & Ranjan Chaudhuri & Demetris Vrontis & Thanos Papadopoulos, 2024. "Examining the impact of deep learning technology capability on manufacturing firms: moderating roles of technology turbulence and top management support," Annals of Operations Research, Springer, vol. 339(1), pages 163-183, August.
  66. Xiaoming He & Yaqun Yi & Zelong Wei, 2019. "New product development capabilities in China: the moderating role of TMT cooperative behavior," Asian Business & Management, Palgrave Macmillan, vol. 18(2), pages 73-97, April.
  67. Lucía Muñoz-Pascual & Jesús Galende, 2020. "Ambidextrous Knowledge and Learning Capability: The Magic Potion for Employee Creativity and Sustainable Innovation Performance," Sustainability, MDPI, vol. 12(10), pages 1-27, May.
  68. de Leeuw, Tim & Gilsing, Victor & Duysters, Geert, 2019. "Greater adaptivity or greater control? Adaptation of IOR portfolios in response to technological change," Research Policy, Elsevier, vol. 48(6), pages 1586-1600.
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  71. Atiyeh Safardoust & Soroush Ghazinoori & Manouchehr Manteghi & Mohammad Naghizadeh & Jahanyar Bamdad Soofi, 2024. "Network Heterogeneity and Firm Performance: the Role of Network Capability," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 8020-8052, June.
  72. Fei Li & Jin Chen & Ying Ying, 2019. "Innovation Search Scope, Technological Complexity, and Environmental Turbulence: A N-K Simulation," Sustainability, MDPI, vol. 11(16), pages 1-12, August.
  73. Iyer, Karthik N.S. & Srivastava, Prashant & Srinivasan, Mahesh, 2019. "Performance implications of lean in supply chains: Exploring the role of learning orientation and relational resources," International Journal of Production Economics, Elsevier, vol. 216(C), pages 94-104.
  74. Glenn B. Voss & Zannie Giraud Voss, 2013. "Strategic Ambidexterity in Small and Medium-Sized Enterprises: Implementing Exploration and Exploitation in Product and Market Domains," Organization Science, INFORMS, vol. 24(5), pages 1459-1477, October.
  75. Valero-Gil, Jesús & Suárez-Perales, Inés & Garcés-Ayerbe, Concepción & Rivera-Torres, Pilar, 2024. "Navigating toward the promised land of digitalization and sustainability convergence," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
  76. Edeh, Jude Ndubuisi & Obodoechi, Divine Ndubuisi & Ramos-Hidalgo, Encarnación, 2020. "Effects of innovation strategies on export performance: New empirical evidence from developing market firms," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
  77. De Cock, Robin & Denoo, Lien & Clarysse, Bart, 2020. "Surviving the emotional rollercoaster called entrepreneurship: The role of emotion regulation," Journal of Business Venturing, Elsevier, vol. 35(2).
  78. Nur Afifah, 2019. "Configuration of Organizational Capability to Enhancing Service Performance and Impact on Sustainable Local Enterprise Water Services," GATR Journals jber167, Global Academy of Training and Research (GATR) Enterprise.
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  83. En Xie & Mike Peng & Wenhong Zhao, 2013. "Uncertainties, resources, and supplier selection in an emerging economy," Asia Pacific Journal of Management, Springer, vol. 30(4), pages 1219-1242, December.
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