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Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition

Author

Listed:
  • Stern Neill

    (Orfalea College of Business, California Polytechnic State University, U.S.A.)

  • Gurmeet Singh

    (School of Management & Public Administration, The University of the South Pacific, Fiji Islands)

  • Raghuvar Dutt Pathak

    (Graduate School of Business, The University of the South Pacific, Fiji Islands)

Abstract

While prior research confirms a positive relationship between organizational capabilities and performance in more developed and emerging economies, this research investigates technology and marketing capabilities in enterprises operating in a highly constrained economic context. Additionally, this research examines how managerial thinking and action influences the development of technology and marketing capabilities, which has received limited investigation in any economic context. Data were gathered by surveying managers in Fiji, Samoa, and Tonga, representing isolated economies with underdeveloped product markets. Results confirm the capability-performance relationship and also support the positive influence of entrepreneurial and learning orientations on technology and marketing capability development.

Suggested Citation

  • Stern Neill & Gurmeet Singh & Raghuvar Dutt Pathak, 2014. "Technology and Marketing Capabilities in a Developing Economic Context: Assessing the Resource-Based View within a Boundary Condition," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 13(1), pages 75-92, June.
    • Handle: RePEc:ijb:journl:v:11:y:2014:i:1:p:75-92
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    References listed on IDEAS

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    Cited by:

    1. Rakesh Gupta, 2019. "Entrepreneurship Orientation (EO), Resources, and Small Firm Growth: Evidence from India," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 41-58, June.
    2. Ferrer-Lorenzo, Juan Ramón & Abella-Garcés, Silvia & Maza-Rubio, Teresa, 2018. "Competitive advantage differences between firms belonging to a business group and independent companies in the Spanish wine industry," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 17(02), January.
    3. Stern Neill & Raghuvar Dutt Pathak & Barbara A. Ribbens & Terry W. Noel & Gurmeet Singh, 2020. "The influence of managerial optimism and self-regulation on learning and business growth expectations within an emerging economic context," Asia Pacific Journal of Management, Springer, vol. 37(1), pages 187-204, March.

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    More about this item

    Keywords

    organizational capabilities; business performance; technology and marketing capabilities ; small island developing states;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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