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Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

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  • Sok, Phyra
  • O’Cass, Aron
  • Sok, Keo Mony

Abstract

While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance.

Suggested Citation

  • Sok, Phyra & O’Cass, Aron & Sok, Keo Mony, 2013. "Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities," Australasian marketing journal, Elsevier, vol. 21(3), pages 161-167.
    • Handle: RePEc:eee:aumajo:v:21:y:2013:i:3:p:161-167
    DOI: 10.1016/j.ausmj.2013.04.001
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