The Influence of Marketing Innovations on Firm Performance under Different Market Environments: Evidence from China
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- Sang-Uk Jung & Valeriia Shegai, 2023. "The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size," Sustainability, MDPI, vol. 15(7), pages 1-16, March.
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Keywords
innovation; marketing innovation; market-driven; market-driving; firm performance; market environment;All these keywords.
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