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The Effects of Educational Service Quality and Socio-Cultural Adaptation Difficulties on International Students’ Higher Education Satisfaction

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  • Kasım Yılmaz
  • Volkan Temizkan

Abstract

The potential international university education market value is expressed in billions of dollars. Countries are trying to increase their competitiveness to attract international students and get a decent market share. Countries that can accurately analyze the factors affecting the country and school preferences of international students will be more advantageous in developing appropriate competitive strategies. The primary purpose of this study is to try to understand and explain the effects of the quality of university education service and socio-cultural adaptation difficulties factors on the satisfaction levels of international students. The research was carried out at Karabuk University, with the highest number of international students in Turkey. The data obtained through an online questionnaire using the convenience sampling method from 413 international students were analyzed with the “Structural Equation Model.†According to the analysis results, assurance and empathy from service quality dimensions, and cultural differences and religious belief variables from socio-cultural adaptation difficulties positively affect general student satisfaction. The research sample mostly consists of Syrian students who migrated to Turkey due to the war and bright students from low-income African, Asian and Middle Eastern countries. Turkish universities form attraction centers for international students flowing toward western countries. In this respect, the results of the research offer original contributions to the higher education literature.

Suggested Citation

  • Kasım Yılmaz & Volkan Temizkan, 2022. "The Effects of Educational Service Quality and Socio-Cultural Adaptation Difficulties on International Students’ Higher Education Satisfaction," SAGE Open, , vol. 12(1), pages 21582440221, February.
    • Handle: RePEc:sae:sagope:v:12:y:2022:i:1:p:21582440221078316
    DOI: 10.1177/21582440221078316
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    References listed on IDEAS

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    1. Shahid Abrar-ul-Hassan, 2021. "Linguistic Capital in the University and the Hegemony of English: Medieval Origins and Future Directions," SAGE Open, , vol. 11(2), pages 21582440211, June.
    2. Jorge J. Varela & Marc A. Zimmerman & Allison M. Ryan & Sarah A. Stoddard & Justin E. Heinze & Jaime Alfaro, 2018. "Life Satisfaction, School Satisfaction, and School Violence: A Mediation Analysis for Chilean Adolescent Victims and Perpetrators," Child Indicators Research, Springer;The International Society of Child Indicators (ISCI), vol. 11(2), pages 487-505, April.
    3. Michael D. Clemes & Christopher E.C. Gan & Tzu-Hui Kao, 2008. "University Student Satisfaction: An Empirical Analysis," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 17(2), pages 292-325, April.
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    1. Victor William Bwachele & Yee-Lee Chong & Gengeswari Krishnapillai, 2023. "Perceived service quality and student satisfaction in higher learning institutions in Tanzania," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    2. Junqi Zhu & Mengdi Gu & Li Yang & Shoukui Xun & Ming Wan & Jie Li, 2022. "Academic Adaptation of International Students in China: Evidence from the Grounded Theory and Structure Equation Model," Sustainability, MDPI, vol. 15(1), pages 1-22, December.
    3. Qi Chen & Nan Chen & Yunpeng Yang, 2023. "The Impact of College Students’ Perceived Service Quality in the Context of Regional Integration of Education," SAGE Open, , vol. 13(3), pages 21582440231, September.
    4. Junqi Zhu & Guangxia Li & Ming Wan & Shanshan Li & Liyan Sun & Jie Li & Xue Wang, 2022. "Survey Study of the Cultural Integration of International Students in East China under Ecosystem Theory," Sustainability, MDPI, vol. 14(21), pages 1-21, November.

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