IDEAS home Printed from https://ideas.repec.org/a/aif/journl/v3y2019i2p110-125.html
   My bibliography  Save this article

Effect of International Students’ Perceived Service Quality on the Student‘s Motivation, Satisfaction, Loyalty, and Institutional Image in Higher Education in China

Author

Listed:
  • Lekini Dieudonne Justin
  • Sun Jin
  • Visas Hubert

Abstract

This paper main aim is to measure international students’ service quality perceptions of higher education institutions in China. We further investigated the effect of student’s perceive service quality on the higher institutions in China.The questionnaires were uploaded on Kwik survey (a free online survey and questionnaire tool) and international students from 28 different universities in ten different provinces of china responded. This paper confirms the theoretical and empirical usability of HiEduQual structural model. Analyses results prove relationships between variables. The paper also statistically shows significant and strong affirmative association amid SPSQ and student motivation (SM), student loyalty (SL), student satisfaction (SSt), and image (IM). The research findings present incremental implications for Chinese universities marketing-management. Findings recommend that manager, service providers and other Chinese higher education shareholders would endeavor to safeguard the service quality high level and standards high level preferred by the international student. This should subsequently helps the universities building their strong and positive image. Our paper extended and verified HiEduQual generalizability. Annamdevula and Bellamkonda, (2016) instrument presents service qualities delivered to students’ who are major consumers in higher education. More researches may examine service quality perceptions from other influents stakeholders like teachers. We further advise to study new promising variables, which could impact service quality perceptions, satisfaction, motivation, loyalty and institutional image. Most of the prior studies investigated service quality, satisfaction and loyalty correlations. Along with the above, this paper extends researches by including institutional image and test it relationship with Student perceived service quality.

Suggested Citation

  • Lekini Dieudonne Justin & Sun Jin & Visas Hubert, 2019. "Effect of International Students’ Perceived Service Quality on the Student‘s Motivation, Satisfaction, Loyalty, and Institutional Image in Higher Education in China," International Journal of Science and Business, IJSAB International, vol. 3(2), pages 110-125.
    • Handle: RePEc:aif:journl:v:3:y:2019:i:2:p:110-125
    as

    Download full text from publisher

    File URL: https://ijsab.com/wp-content/uploads/331.pdf
    Download Restriction: no
    File URL: https://ijsab.com/volume-3-issue-2/1812
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Michael D. Clemes & Christopher E.C. Gan & Tzu-Hui Kao, 2008. "University Student Satisfaction: An Empirical Analysis," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 17(2), pages 292-325, April.
    2. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    3. Sea-Jin Chang & Arjen van Witteloostuijn & Lorraine Eden, 2010. "From the Editors: Common method variance in international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(2), pages 178-184, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vendrell-Herrero, Ferran & Bustinza, Oscar F. & Opazo-Basaez, Marco, 2021. "Information technologies and product-service innovation: The moderating role of service R&D team structure," Journal of Business Research, Elsevier, vol. 128(C), pages 673-687.
    2. Jingnan Zhang & Shichun Xu & Zhengxia He & Chengze Li & Xiaona Meng, 2022. "Factors Influencing Adoption Intention for Electric Vehicles under a Subsidy Deduction: From Different City-Level Perspectives," Sustainability, MDPI, vol. 14(10), pages 1-24, May.
    3. Agnes Asemokha & Jackson Musona & Lasse Torkkeli & Sami Saarenketo, 2019. "Business model innovation and entrepreneurial orientation relationships in SMEs: Implications for international performance," Journal of International Entrepreneurship, Springer, vol. 17(3), pages 425-453, September.
    4. Patwa, Nitin & Sivarajah, Uthayasankar & Seetharaman, Arumugam & Sarkar, Sabyasachi & Maiti, Kausik & Hingorani, Kunal, 2021. "Towards a circular economy: An emerging economies context," Journal of Business Research, Elsevier, vol. 122(C), pages 725-735.
    5. Carlisle, Joanna & Bhanugopan, Ramudu & D'Netto, Brian, 2019. "Enhancing task performance through effective training: The mediating role of work environment and moderating effect of non-mandatory training," Journal of Business Research, Elsevier, vol. 104(C), pages 340-349.
    6. Umer Zaman & Stuart J. Barnes & Saba Abbasi & Mahwish Anjam & Murat Aktan & Muddasar Ghani Khwaja, 2022. "The Bridge at the End of the World: Linking Expat’s Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for “Greatest of All Trips”," Sustainability, MDPI, vol. 14(4), pages 1-21, February.
    7. Laura Trueba‐Castañeda & Francisco M. Somohano‐Rodríguez & Begoña Torre‐Olmo, 2024. "Does digitalisation enable small and medium‐sized enterprises to become more sustainable?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(5), pages 4893-4909, September.
    8. Urtzi Uribetxebarria & Alaine Garmendia & Unai Elorza, 2021. "Does employee participation matter? An empirical study on the effects of participation on well-being and organizational performance," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 29(4), pages 1397-1425, December.
    9. Tobias Kollmann & Simon Hensellek & Philipp Benedikt Jung & Katharina de Cruppe, 2023. "How bricoleurs go international: a European cross-country study considering the moderating role of governmental entrepreneurship support programs," The Journal of Technology Transfer, Springer, vol. 48(3), pages 1126-1159, June.
    10. Islam, Mohammad Tarikul & Polonsky, Michael Jay, 2020. "Validating scales for economic upgrading in global value chains and assessing the impact of upgrading on supplier firms’ performance," Journal of Business Research, Elsevier, vol. 110(C), pages 144-159.
    11. Hensellek, Simon & Kleine-Stegemann, Lucas & Kollmann, Tobias, 2023. "Entrepreneurial leadership, strategic flexibility, and venture performance: Does founders' span of control matter?," Journal of Business Research, Elsevier, vol. 157(C).
    12. Francisco Liébana-Cabanillas & Nidhi Singh & Zoran Kalinic & Elena Carvajal-Trujillo, 2021. "Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach," Information Technology and Management, Springer, vol. 22(2), pages 133-161, June.
    13. Yoon, Junghyun & Lee, Hee Yong & Dinwoodie, John, 2015. "Competitiveness of container terminal operating companies in South Korea and the industry–university–government network," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 1-14.
    14. Md. Mominur Rahman & Bilkis Akhter, 2021. "The impact of investment in human capital on bank performance: evidence from Bangladesh," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
    15. Usunier, Jean-Claude, 1998. "Oral pleasure and expatriate satisfaction: an empirical approach," International Business Review, Elsevier, vol. 7(1), pages 89-110, February.
    16. Abdul Kadar Muhammad Masum & Md Abul Kalam Azad & Loo-See Beh, 2015. "Determinants of Academics' Job Satisfaction: Empirical Evidence from Private Universities in Bangladesh," PLOS ONE, Public Library of Science, vol. 10(2), pages 1-15, February.
    17. Amolo Elvis Juma Amolo & Charles Mallans Rambo & Charles Misiko Wafula, 2024. "Hedging Derivatives and Performance of Renewable Energy Projects in Kenya," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(8), pages 619-630, August.
    18. Sharma, Vivek & Bhat, Dada Ab Rouf, 2020. "An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 1-14..
    19. Deepak, 2016. "Antecedent Value of Professional Commitment and Job Involvement in Determining Job Satisfaction," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 41(2), pages 154-164, May.
    20. Abernethy, Margaret A. & Vagnoni, Emidia, 2004. "Power, organization design and managerial behaviour," Accounting, Organizations and Society, Elsevier, vol. 29(3-4), pages 207-225.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aif:journl:v:3:y:2019:i:2:p:110-125. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Farjana Rahman (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.