IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v10y2021i7p257-265.html
   My bibliography  Save this article

The loyalty of rural tourism destination: A perspective of destination quality perception, satisfaction, and behavior intention in Indonesia

Author

Listed:
  • Syahmardi Yacob

    (Faculty of Economics and Business, University of Jambi)

  • Erida Erida

    (Universitas Jambi)

  • Ade Perdana Siregar

    (Universitas Jambi)

Abstract

The tourism sector is currently developing rapidly, thereby aiding in the significant boost of Indonesia's economy. Tourist villages are among the natural tourism product portfolios provided to tourists, which the government adequately develops to become a new and attractive alternative tourist destination. For the short term, this research examines the loyalty of tourist village destinations as a perspective destination quality, satisfaction, and intentions of practice in Kerinci Regency, Jambi Province. In the long term, it is expected to increase tourist village destinations' loyalty in Jambi Province. This research was carried out in three selected villages, namely Lempur, Pendung Talang Genting, and Jernih Jaya, Kerinci Regency, Jambi Province. The findings and discussion concluded that tourist satisfaction influences tourist destination loyalty and behavioral intention. Meanwhile, the perceptions of the quality of tourism destinations influence tourists' loyalty and urge to return to the village. Tourism satisfaction also affects the loyalty of tourist village destinations. However, its perception in terms of quality can influence tourist loyalty. Key Words:Tourism Destination Loyalty, Perception of Destination Quality, Tourist Satisfaction, Behavioral Intention

Suggested Citation

  • Syahmardi Yacob & Erida Erida & Ade Perdana Siregar, 2021. "The loyalty of rural tourism destination: A perspective of destination quality perception, satisfaction, and behavior intention in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 257-265, October.
    • Handle: RePEc:rbs:ijbrss:v:10:y:2021:i:7:p:257-265
    DOI: 10.20525/ijrbs.v10i7.1404
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1404/1055
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v10i7.1404
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v10i7.1404?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Žabkar, Vesna & Brenčič, Maja Makovec & Dmitrović, Tanja, 2010. "Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level," Tourism Management, Elsevier, vol. 31(4), pages 537-546.
    2. Moric Ilija, 2013. "Clusters as a Factor of Rural Tourism Competitiveness: Montenegro Experiences," Business Systems Research, Sciendo, vol. 4(2), pages 94-107, December.
    3. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
    4. Nor Khasimah Aliman & Shareena Mohamed Hashim & Siti Dalela Mohd Wahid & Syahmi Harudin, 2016. "Tourists¡¯ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 173-188, June.
    5. Devesa, María & Laguna, Marta & Palacios, Andrés, 2010. "The role of motivation in visitor satisfaction: Empirical evidence in rural tourism," Tourism Management, Elsevier, vol. 31(4), pages 547-552.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tamara Gajić & Ivana Blešić & Marko D. Petrović & Milan M. Radovanović & Filip Đoković & Dunja Demirović Bajrami & Sanja Kovačić & Ivana Jošanov Vrgović & Tatyana N. Tretyakova & Julia A. Syromiatniko, 2023. "Stereotypes and Prejudices as (Non) Attractors for Willingness to Revisit Tourist-Spatial Hotspots in Serbia," Sustainability, MDPI, vol. 15(6), pages 1-22, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Su, Lujun & Swanson, Scott R. & Chen, Xiaohong, 2016. "The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality," Tourism Management, Elsevier, vol. 52(C), pages 82-95.
    2. Kuo-Yan Wang, 2022. "Sustainable Tourism Development Based upon Visitors’ Brand Trust: A Case of “100 Religious Attractions”," Sustainability, MDPI, vol. 14(4), pages 1-30, February.
    3. Massomeh Cheraghzadeh & Mehdi Rahimian & Saeed Gholamrezai, 2024. "Effective factors on tourist satisfaction with the quality of ecotourism destination: evidence from Iran," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 28699-28726, November.
    4. Prajitmutita, Lyn Manassannan & Perényi, à ron & Prentice, Catherine, 2016. "Quality, Value? – Insights into Medical Tourists’ Attitudes and Behaviors," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 207-216.
    5. Čaušević Amra & Mirić Ranko & Drešković Nusret & Hrelja Edin, 2020. "First-time and repeat visitors to Sarajevo," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 10(1), pages 14-27, May.
    6. Prentice, Catherine & Kadan, Mariam, 2019. "The role of airport service quality in airport and destination choice," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 40-48.
    7. Denstadli, Jon Martin & Jacobsen, Jens Kr. Steen, 2011. "The long and winding roads: Perceived quality of scenic tourism routes," Tourism Management, Elsevier, vol. 32(4), pages 780-789.
    8. Weiling Cheng & Hsientang Tsai & Hsiuhui Chuang & Paohui Lin & Tzuya Ho, 2020. "How Can Emerging Event Sustainably Develop in the Tourism Industry? From the Perspective of the S-O-R Model on a Two-Year Empirical Study," Sustainability, MDPI, vol. 12(23), pages 1-18, December.
    9. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," EconStor Conference Papers 215864, ZBW - Leibniz Information Centre for Economics.
    10. Munazza Saeed & Imran Shafique, 2021. "Green customer-based brand equity and green purchase consumption behaviour: the moderating role of religious commitment," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13284-13303, September.
    11. Forgas-Coll, Santiago & Palau-Saumell, Ramon & Sánchez-García, Javier & Callarisa-Fiol, Luís J., 2012. "Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona," Tourism Management, Elsevier, vol. 33(6), pages 1309-1320.
    12. João Romão & Bart Neuts & Peter Nijkamp & Eveline van Leeuwen, 2012. "Urban Tourist Complexes as Multi-Product Companies: Market Segmentation and Product Differentiation in Amsterdam," ERSA conference papers ersa12p147, European Regional Science Association.
    13. Parmita Saha & Atanu Nath, 2017. "A Conceptual Framework of Festival Visitors’ Behavioral Intentions," MIC 2017: Managing the Global Economy; Proceedings of the Joint International Conference, Monastier di Treviso, Italy, 24–27 May 2017,, University of Primorska Press.
    14. Chatzigeorgiou, Chryssoula & Christou, Evangelos & Simeli, Ioanna, 2017. "Delegate satisfaction from conference service quality and its impact on future behavioural intentions," MPRA Paper 93933, University Library of Munich, Germany.
    15. Shabbar Jaffry & Alexandros Apostolakis, 2011. "Evaluating individual preferences for the British Museum," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(1), pages 49-75, February.
    16. Breitsohl, Jan & Garrod, Brian, 2016. "Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident," Tourism Management, Elsevier, vol. 54(C), pages 209-220.
    17. Antonino Mario Oliveri & Gabriella Polizzi & Anna Maria Parroco, 2019. "Measuring Tourist Satisfaction Through a Dual Approach: The 4Q Methodology," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 146(1), pages 361-382, November.
    18. Olya, Hossein G.T. & Lee, Choong-Ki & Lee, Yong-Ki & Reisinger, Yvette, 2019. "What are the triggers of Asian visitor satisfaction and loyalty in the Korean heritage site?," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 195-205.
    19. Mohamed Battour & Nur Aulia Noviyani & Ririn Tri Ratnasari & Mohamed Aboelmaged & Riyad Eid, 2022. "The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia," Sustainability, MDPI, vol. 14(8), pages 1-19, April.
    20. Ubais Parayil Iqbal & V. K. Hamza & Lenin Kumar Nooney & Shajeer Sainudeen, 2023. "Exploring the determinants of destination satisfaction: a multidimensional approach," Future Business Journal, Springer, vol. 9(1), pages 1-14, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:10:y:2021:i:7:p:257-265. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.