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Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona

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  • Forgas-Coll, Santiago
  • Palau-Saumell, Ramon
  • Sánchez-García, Javier
  • Callarisa-Fiol, Luís J.

Abstract

The objective of this paper is to analyze the loyalty of tourists to urban tourism destinations, studying the differences existing on the basis of nationality of origin. The review of the academic literature identified perceived value and satisfaction as antecedents of loyalty. A theoretical model was constructed which was tested empirically with a total of 927 surveys of Italian and American tourists in the city of Barcelona. In the study of the data, structural equation models (SEM) were used, by means of a multi-group analysis. The empirical results show that the causal relationships among perceived value, satisfaction and loyalty and the moderating effect of nationality are partially confirmed. This study contributes to better knowledge of the processes that lead tourists to be loyal to an urban tourism destination.

Suggested Citation

  • Forgas-Coll, Santiago & Palau-Saumell, Ramon & Sánchez-García, Javier & Callarisa-Fiol, Luís J., 2012. "Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona," Tourism Management, Elsevier, vol. 33(6), pages 1309-1320.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:6:p:1309-1320
    DOI: 10.1016/j.tourman.2011.12.013
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    References listed on IDEAS

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    6. Forgas Coll, Santiago & Palau Saumell, Ramon & Sánchez García, Javiér & Garrigos Simon, Fernando J., 2016. "Análise comparativa das atitudes comportamentais de passageiros de cruzeiro norte-americanos e espanhóis," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(1), January.
    7. Zhou, Qilou (Bill) & Zhang, Jie & Edelheim, Johan R., 2013. "Rethinking traditional Chinese culture: A consumer-based model regarding the authenticity of Chinese calligraphic landscape," Tourism Management, Elsevier, vol. 36(C), pages 99-112.

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