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First-time and repeat visitors to Sarajevo

Author

Listed:
  • Čaušević Amra

    (University of Sarajevo, Faculty of Science, Department of Geography, Zmaja od Bosne 33-35, 71000 Sarajevo, Bosnia and Herzegovina, Phone: +387-33-723720)

  • Mirić Ranko

    (University of Sarajevo, Faculty of Science, Department of Geography, Zmaja od Bosne 33-35, 71000 Sarajevo, Bosnia and Herzegovina)

  • Drešković Nusret

    (University of Sarajevo, Faculty of Science, Department of Geography, Zmaja od Bosne 33-35, 71000 Sarajevo, Bosnia and Herzegovina)

  • Hrelja Edin

    (University of Sarajevo, Faculty of Science, Department of Geography, Zmaja od Bosne 33-35, 71000 Sarajevo, Bosnia and Herzegovina)

Abstract

The aim of this research is to segment foreign tourists to Sarajevo based on the frequency of visits in order to make a distinction between first-time and repeat foreign tourists. The purpose is to discover if repeat foreign tourists have more positive intention to revisit and recommend Sarajevo, if they have more positive attitude towards overall satisfaction with tourist destination and if they have more positive opinion about the general quality of this tourist destination offer than first-time foreign tourists. The study used a quantitative approach for research. The survey sample is a convenience sample of 250 foreign tourists who visited Sarajevo during the winter (from December 10, 2018 to January 31, 2019). To achieve scientific relevance, during the analysis and interpretation of the obtained data, descriptive statistics and Mann–Whitney U test were used. The results showed that there was no statistically significant difference, and that first-time and repeat foreign tourists had the same intention of recommending Sarajevo, had a positive attitude towards the overall satisfaction of the tourist destination and had the same opinion about the general quality of this tourist destination offer. The results also indicated that repeat foreign tourists had more positive intention to revisit Sarajevo.

Suggested Citation

  • Čaušević Amra & Mirić Ranko & Drešković Nusret & Hrelja Edin, 2020. "First-time and repeat visitors to Sarajevo," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 10(1), pages 14-27, May.
    • Handle: RePEc:vrs:ejothr:v:10:y:2020:i:1:p:14-27:n:2
    DOI: 10.2478/ejthr-2020-0002
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    References listed on IDEAS

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    2. Nor Khasimah Aliman & Shareena Mohamed Hashim & Siti Dalela Mohd Wahid & Syahmi Harudin, 2016. "Tourists¡¯ Satisfaction with a Destination: An Investigation on Visitors to Langkawi Island," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 173-188, June.
    3. Ana Isabel Moniz, 2012. "A Dynamic Analysis of Repeat Visitors," Tourism Economics, , vol. 18(3), pages 505-517, June.
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