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The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia

Author

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  • Mohamed Battour

    (College of Business Administration, University of Sharjah, Sharjah 27272, United Arab Emirates
    Faculty of Commerce, Tanta University, Tanta 31527, Egypt)

  • Nur Aulia Noviyani

    (Faculty of Economics and Business, Universitas Airlangga, Surabaya 60286, Indonesia)

  • Ririn Tri Ratnasari

    (Center for Halal Industry and Digitalization, Faculty of Economics and Business, Universitas Airlangga, Surabaya 60286, Indonesia)

  • Mohamed Aboelmaged

    (College of Business Administration, University of Sharjah, Sharjah 27272, United Arab Emirates)

  • Riyad Eid

    (College of Business and Economics, United Arab Emirates University, Al Ain 15551, United Arab Emirates)

Abstract

In this study, we aimed to determine the influence of halal destination attributes (HDAs) on the behavioral intention of Muslim tourists and investigate the mediating effect of experience quality and satisfaction on the relationship between HDAs and the behavioral intention of Muslim tourists. The data were obtained through questionnaires distributed online to Muslim respondents who visited West Sumatra, Indonesia, in the past three years. A total of 200 valid questionnaires were selected for data analysis. The results showed that HDAs have a significant positive effect on experience quality and behavioral intention but showed a significant negative effect on destination satisfaction. Experience quality was found to have a significant positive effect on destination satisfaction but no significant effect on behavioral intention, and destination satisfaction had a significant positive effect on behavioral intention. The findings contribute to the theoretical development of halal tourism destinations and are expected to help halal destination marketers better understand the experiences and behaviors of Muslim tourists.

Suggested Citation

  • Mohamed Battour & Nur Aulia Noviyani & Ririn Tri Ratnasari & Mohamed Aboelmaged & Riyad Eid, 2022. "The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia," Sustainability, MDPI, vol. 14(8), pages 1-19, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:8:p:4674-:d:793341
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