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Clusters as a Factor of Rural Tourism Competitiveness: Montenegro Experiences

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  • Moric Ilija

    (University of Montenegro, Faculty of Tourism and Hotel Management, Kotor, Montenegro)

Abstract

Background: The tourism cluster-approach is considered to be an appropriate strategy in emerging economies and less developed areas. Due to scarce resources and a great number of structural problems of rural areas in Montenegro, uniting all stakeholders and attractions into a competitive tourism cluster would ensure that the area could operate and become an effective and efficient rural tourism destination. Objectives: The objective of this paper is to highlight the key challenges of rural tourism clustering and provide new data and a wider understanding of the tourism-cluster approach in Montenegrin rural areas. Methods: Using the extensive literature, available secondary data from government bodies, NGOs, foreign development agencies, relevant international organisations and primary data collected from rural tourism operators in Montenegro, the paper investigates key challenges and factors associated with (in)efficiency of Montenegrin theme trails. Results: Several management and marketing issues are identified regarding the cluster approach implementation. Special importance and significance of information technologies and intelligent systems have been recognized in sense of cost-effective marketing implementation. Most Montenegrin trails are still in the first phase of cluster development, whereas just two of them have experienced a significant improvement in cooperative behaviour. Conclusions: Key benefits of the cluster approach are noted and clearly defined, but in the case of the Montenegrin rural tourism sector, these potentials are still, to a large extent, underused.

Suggested Citation

  • Moric Ilija, 2013. "Clusters as a Factor of Rural Tourism Competitiveness: Montenegro Experiences," Business Systems Research, Sciendo, vol. 4(2), pages 94-107, December.
    • Handle: RePEc:bit:bsrysr:v:4:y:2013:i:2:p:94-107
    DOI: 10.2478/bsrj-2013-0015
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    References listed on IDEAS

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    1. Sarika Sharma & D.P. Goyal & R.K. Mittal, 2008. "Data mining research for customer relationship management systems: a framework and analysis," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 3(5), pages 549-565.
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    Cited by:

    1. Radlović, Ivana & Hunjet, Anica & Kozina, Goran, 2020. "Development of Small and Medium Entrepreneurship in the Republic Of Croatia," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 333-340, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    2. Syahmardi Yacob & Erida Erida & Ade Perdana Siregar, 2021. "The loyalty of rural tourism destination: A perspective of destination quality perception, satisfaction, and behavior intention in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 257-265, October.
    3. Zsuzsanna Marton & Ildikó Ernszt, 2020. "Omnipresent Social Media: Is Travelling Imaginable without Smart Devices?," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(4 (Winter), pages 301-321.
    4. Moric Ilija & Pekovic Sanja & Janinovic Jovana & Perovic Đurđica & Griesbeck Michaela, 2021. "Cultural Tourism and Community Engagement: Insight from Montenegro," Business Systems Research, Sciendo, vol. 12(1), pages 164-178, May.
    5. Stanovčić, Tatjana & Perović, Đurđica & Peković, Sanja, 2015. "Innovative Approaches in Tourism Business Development," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2015), Kotor, Montengero, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Kotor, Montengero, 10-11 September 2015, pages 512-516, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    6. O. E. Prusikhin & E. D. Zhukovsky & O. D. Krutov & A. I. Alekseev & A. M. Ershov & M. A. Borisenko, 2022. "Transformation of an Agricultural District into a Recreational District (a Case Study of Chemalsky District in the Republic of Altai)," Regional Research of Russia, Springer, vol. 12(2), pages 250-259, June.
    7. Jan Zawadka & Anna Jęczmyk & Monika Małgorzata Wojcieszak-Zbierska & Gniewko Niedbała & Jarosław Uglis & Joanna Pietrzak-Zawadka, 2022. "Socio-Economic Factors Influencing Agritourism Farm Stays and Their Safety during the COVID-19 Pandemic: Evidence from Poland," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
    8. Chee Hua Chin & May Chiun Lo & Zaidi bin Razak & Pooria Pasbakhsh & Abang Azlan Mohamad, 2020. "Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination," Sustainability, MDPI, vol. 12(17), pages 1-23, August.
    9. repec:zna:indecs:v:19:y:2021:i:4:p:227-238 is not listed on IDEAS
    10. Stanovčić Tatjana & Peković Sanja & Vukčević Jovana & Perović Djurdjica, 2018. "Going Entrepreneurial: Agro-tourism and Rural Development in Northern Montenegro," Business Systems Research, Sciendo, vol. 9(1), pages 107-117, March.

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