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The long and winding roads: Perceived quality of scenic tourism routes

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  • Denstadli, Jon Martin
  • Jacobsen, Jens Kr. Steen

Abstract

This study aims to understand self-drive tourists’ satisfaction with and loyalty toward scenic roads. Building on previous studies in the context of tourism destinations, satisfaction is hypothesised to be influenced by leisure and holiday motorists’ motivation for driving the routes and the provision of roadside facilities. In turn, satisfaction is assumed to increase motorists’ loyalty toward the route. The study comprises data from two scenic roads in Norway that differ with respect to landscapes formations, settlements, experiences along the routes, and travel distance. Data are analysed using structural equation modelling. Results show that roadside facilities play a crucial role in achieving overall satisfaction and loyalty among motor tourists, and that route managers should improve the quality of these and related infrastructure facilities and services. Moreover, the study indicates that it is important to take into consideration the motorists’ desire to experience attractive sceneries in order to increase overall route satisfaction. Finally, satisfaction is demonstrated to significantly increase route loyalty, although this relationship appears weaker than in conventional destination studies.

Suggested Citation

  • Denstadli, Jon Martin & Jacobsen, Jens Kr. Steen, 2011. "The long and winding roads: Perceived quality of scenic tourism routes," Tourism Management, Elsevier, vol. 32(4), pages 780-789.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:4:p:780-789
    DOI: 10.1016/j.tourman.2010.06.014
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    References listed on IDEAS

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    2. Díez-Gutiérrez, María & Babri, Sahar, 2020. "Explanatory variables underlying the route choice decisions of tourists: The case of Geiranger Fjord in Norway," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 398-409.
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    4. Rolfe, John & Flint, Nicole, 2018. "Assessing the economic benefits of a tourist access road: A case study in regional coastal Australia," Economic Analysis and Policy, Elsevier, vol. 58(C), pages 167-178.
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