IDEAS home Printed from https://ideas.repec.org/a/oup/revage/v25y2003i2p316-331..html
   My bibliography  Save this article

Functional Foods as a Value-Added Strategy: The Commercial Potential of "Cancer-Fighting" Dairy Products

Author

Listed:
  • Leigh J. Maynard
  • Sharon T. Franklin

Abstract

Levels of conjugated linoleic acid, which may help prevent cancer, can be elevated in milk. A sensory evaluation, willingness-to-pay survey, and feasibility analysis suggest that profit potential exists for producers serving niche markets via small-scale processing ventures. Households with children and health-conscious consumers appear most willing to pay premiums for "cancer-fighting" dairy products. Consumer demand and the legality of health claims hinge on pending medical research outcomes.

Suggested Citation

  • Leigh J. Maynard & Sharon T. Franklin, 2003. "Functional Foods as a Value-Added Strategy: The Commercial Potential of "Cancer-Fighting" Dairy Products," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(2), pages 316-331.
    • Handle: RePEc:oup:revage:v:25:y:2003:i:2:p:316-331.
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1111/1467-9353.00141
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation In Food Policy Analysis: A Case Study Of A Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-13, December.
    2. Ravenswaay, Eileen O. van & Hoehn, John P., 1991. "Contingent Valuation and Food Safety: The Case of Pesticide Residues in Food," Staff Paper Series 201042, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Maynard, Leigh J. & Hartell, Jason G. & Meyer, A. Lee & Hao, Jianqiang, 2004. "An experimental approach to valuing new differentiated products," Agricultural Economics, Blackwell, vol. 31(2-3), pages 317-325, December.
    2. Lawless, Lydia J.R. & Drichoutis, Andreas & Nayga, Rodolfo & Threlfall, Renee T. & Meullenet, Jean-François, 2012. "Identifying product attributes and consumer attitudes that impact willingness-to-pay for a nutraceutical-rich juice product," MPRA Paper 53023, University Library of Munich, Germany, revised 18 Jan 2014.
    3. Bimbo, Francesco & Bonanno, Alessandro & Viscecchia, Rosaria & Nardone, Gianluca, 2014. "Market valuation of health claims’ types and strength: the Italian yogurt market," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182738, European Association of Agricultural Economists.
    4. Michaelidou, Nina & Hassan, Louise M., 2010. "Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK," Food Policy, Elsevier, vol. 35(2), pages 130-139, April.
    5. Teratanavat, Ratapol P. & Hooker, Neal H., 2005. "Exploring Consumer Valuation and Preference Heterogeneity for Functional Foods Using a Choice Experiment: A Case Study of Tomato Juice Containing Soy in Ohio," 2005 Annual meeting, July 24-27, Providence, RI 19556, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Wachenheim, Cheryl & Hovde, Scott & Hearne, Robert & Nganje, William, 2015. "Identifying Market Preferences for High Selenium Beef," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(3), pages 1-18, October.
    7. Stavroula Malla & K. K. Klein & Taryn Presseau, 2020. "Have health claims affected demand for fats and meats in Canada?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 271-287, September.
    8. Di Vita, Giuseppe & D'amico, Mario & Lombardi, Alessia & Pecorino, Biagio, 2016. "Evaluating trends of low sodium content in food: The willingness to pay for salt-reduced bread, a case study," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 17(2), June.
    9. Dila Ikiz & R. Karina Gallardo & Amit Dhingra & Seanna Hewitt, 2018. "Assessing consumers’ preferences and willingness to pay for novel sliced packed fresh pears: A latent class approach," Agribusiness, John Wiley & Sons, Ltd., vol. 34(2), pages 321-337, March.
    10. Armenak Markosyan & Jill J. McCluskey & Thomas I. Wahl, 2009. "Consumer Response to Information about a Functional Food Product: Apples Enriched with Antioxidants," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(3), pages 325-341, September.
    11. Zaringa, Caitlin & Jensen, Kimberly & Rihn, Alicia & Morgan, Mark & Eckelkamp, Elizabeth, 2023. "A Profile of Tennessee Farmstead Milk Consumers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(03), November.
    12. Stavroula Malla & Jill E. Hobbs & Eric K. Sogah, 2016. "Estimating the Potential Benefits of New Health Claims in Canada: The Case of Soluble Fiber and Soy Protein," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 64(2), pages 173-197, June.
    13. Salim, S.S. & Safeena, P.K. & Athira, N.R., 2015. "Does India Really Need to Export Fish: Reflections and Upshots," Agricultural Economics Research Review, Agricultural Economics Research Association (India), vol. 28(Conferenc).
    14. Di Pasquale, Jorgelina & Adinolfi, Felice & Capitanio, Fabian, 2011. "Analysis of Consumer Attitudes and Consumers’ Willingness to Pay for Functional Foods," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(2), pages 1-13, December.
    15. Annika Hallberg & Charlotte Lagerberg Fogelberg & Eva Johansson, 2013. "Beauty Is in the Eye of the Beholder - A Conceptual Framework of Added Values of Food Products," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 1(1), pages 39-49.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maynard, Leigh J. & Hartell, Jason G. & Meyer, A. Lee & Hao, Jianqiang, 2004. "An experimental approach to valuing new differentiated products," Agricultural Economics, Blackwell, vol. 31(2-3), pages 317-325, December.
    2. Maynard, Leigh J. & Burdine, Kenneth H. & Meyer, A. Lee, 2003. "Market Potential for Locally Produced Meat Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(2), pages 1-12, July.
    3. Sanders, Dwight R. & Moon, Wanki & Kuethe, Todd H., 2007. "Consumer Willingness-to-Pay for Fresh Pork Attributes," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 25(2), pages 1-17.
    4. Rodríguez, Elsa Mirta M. & Lacaze, María Victoria & Lupín, Beatriz, 2007. "Willingness to pay for organic food in Argentina: evidence from a consumer survey," Nülan. Deposited Documents 1300, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    5. Kevin Boyle & Sapna Kaul & Ali Hashemi & Xiaoshu Li, 2015. "Applicability of benefit transfers for evaluation of homeland security counterterrorism measures," Chapters, in: Carol Mansfield & V. K. Smith (ed.), Benefit–Cost Analyses for Security Policies, chapter 10, pages 225-253, Edward Elgar Publishing.
    6. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    7. James Hammitt & Jin-Tan Liu, 2004. "Effects of Disease Type and Latency on the Value of Mortality Risk," Journal of Risk and Uncertainty, Springer, vol. 28(1), pages 73-95, January.
    8. Buzby, Jean C. & Fox, John A. & Ready, Richard C. & Crutchfield, Stephen R., 1998. "Measuring Consumer Benefits Of Food Safety Risk Reductions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 30(1), pages 1-14, July.
    9. Ravenswaay, Eileen O. van, 1993. "Research Needs in the Valuation of Food Safety and Nutrition," Staff Paper Series 201172, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    10. Rimal, Arbindra & Moon, Wanki & Balasubramanian, Siva K., 2007. "Soyfood Consumption Pattern: Effects of Product Attributes and Household Characteristics," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34999, Southern Agricultural Economics Association.
    11. Peter Nijkamp & Chiara Maria Travisi & Gabriella Vindigni, 2002. "Pesticide Risk Valuation in Empirical Economics," Tinbergen Institute Discussion Papers 02-112/3, Tinbergen Institute.
    12. Govindasamy, Ramu & Italia, John & Adelaja, Adesoji O., 2001. "Predicting Willingness-To-Pay A Premium For Integrated Pest Management Produce: A Logistic Approach," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 30(2), pages 1-9, October.
    13. Oger, Raphaelle & Woods, Timothy A. & Jean-Albert, Pierre & Allan, Daniel, 2001. "Food Safety in the U.S. Fruit and Vegetable Industry: Awareness and Management Practices of Producers in Kentucky," Staff Papers 37867, University of Kentucky, Department of Agricultural Economics.
    14. Antle, John M., 1999. "Benefits and costs of food safety regulation," Food Policy, Elsevier, vol. 24(6), pages 605-623, December.
    15. Raymond J. G. M. Florax & Chiara M. Travisi & Peter Nijkamp, 2005. "A meta-analysis of the willingness to pay for reductions in pesticide risk exposure," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(4), pages 441-467, December.
    16. Costa, Cristina Amaro da & Santos, José Lima, 2016. "Estimating the demand curve for sustainable use of pesticides from contingent-valuation data," Ecological Economics, Elsevier, vol. 127(C), pages 121-128.
    17. Owens, Nicole N. & Swinton, Scott M. & Ravenswaay, Eileen O. van, 1995. "Farmer Demand for Safer Pesticides," Staff Paper Series 201201, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    18. Travisi, Chiara M. & Nijkamp, Peter, 2004. "Are Italians Willing to Pay for Agricultural Environmental Safety? A Stated Choice Approach," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24988, European Association of Agricultural Economists.
    19. Rimal, Arbindra & Moon, Wanki & Balasubramanian, Siva K., 2006. "Estimating the Effect of FDA Allowed Health Claims on the Consumption of Soy-based Foods," 2006 Annual meeting, July 23-26, Long Beach, CA 21151, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    20. Ravenswaay, Eileen O. van & Hoehn, John P., 1991. "Consumer Perspectives on Food Safety Issues: The Case of Pesticide Residues in Fresh Produce," Staff Paper Series 201045, Michigan State University, Department of Agricultural, Food, and Resource Economics.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:revage:v:25:y:2003:i:2:p:316-331.. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Oxford University Press or Christopher F. Baum (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.