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Estimating the demand curve for sustainable use of pesticides from contingent-valuation data

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  • Costa, Cristina Amaro da
  • Santos, José Lima

Abstract

Stated-preference valuation techniques are often used to assess consumers' willingness-to-pay for food items produced in farming systems that adopt a sustainable use of pesticides (SUP). We propose an innovative valuation methodology in which dichotomous-choice contingent valuation is used to estimate the demand curve (price-quantity relationship) for such food items where price means price premium for the SUP output, quantity is the probability of choosing SUP and the conventional food product is kept available in the market at the current market price. This methodology can be used to evaluate market differentiation as a policy option to promote the SUP.

Suggested Citation

  • Costa, Cristina Amaro da & Santos, José Lima, 2016. "Estimating the demand curve for sustainable use of pesticides from contingent-valuation data," Ecological Economics, Elsevier, vol. 127(C), pages 121-128.
    • Handle: RePEc:eee:ecolec:v:127:y:2016:i:c:p:121-128
    DOI: 10.1016/j.ecolecon.2016.04.019
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    Cited by:

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    3. Anna Birgitte Milford & Nina Trandem & Armando José Garcia Pires, 2021. "Fear of pesticide residues and preference for domestically produced strawberries," Review of Agricultural, Food and Environmental Studies, Springer, vol. 102(4), pages 369-391, December.
    4. Lim, Seul-Ye & Kim, Hyo-Jin & Yoo, Seung-Hoon, 2018. "Household willingness to pay for expanding fuel cell power generation in Korea: A view from CO2 emissions reduction," Renewable and Sustainable Energy Reviews, Elsevier, vol. 81(P1), pages 242-249.
    5. Dominic Lemken & Mandy Knigge & Stephan Meyerding & Achim Spiller, 2017. "The Value of Environmental and Health Claims on New Legume Products: A Non-Hypothetical Online Auction," Sustainability, MDPI, vol. 9(8), pages 1-18, July.
    6. Ho-Young Kim & So-Yeon Park & Seung-Hoon Yoo, 2016. "Public Acceptability of Introducing a Biogas Mandate in Korea: A Contingent Valuation Study," Sustainability, MDPI, vol. 8(11), pages 1-16, October.
    7. Marianne Lefebvre & Masha Maslianskaia Pautrel & Pauline Laille, 2018. "Public preferences for pesticide-free urban green spaces: a socio-economic survey [Acceptation du "Zéro-pesticides" dans les espaces publics : Étude socio-économique]," Working Papers hal-02519184, HAL.
    8. Marianne Lefebvre & Pauline Laille & Masha Maslianskaia-Pautrel, 2020. "Individual preferences regarding pesticide-free management of green-spaces: a discret choice experiment with French citizens," Working Papers 2020.02, FAERE - French Association of Environmental and Resource Economists.

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