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Predicting Willingness-To-Pay A Premium For Integrated Pest Management Produce: A Logistic Approach

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  • Govindasamy, Ramu
  • Italia, John
  • Adelaja, Adesoji O.

Abstract

Pesticide residue has repeatedly been documented as a leading source of food safety concern among consumers. While many studies have presented aggregate, descriptive illustrations of consumer response to Integrated Pest Management (IPM), consumer willingness-to-pay a premium for IPM produce and the factors that determine such willingness have received relatively little research attention. Such information is critical in the marketing of IPM produce. This study empirically evaluates the demographic characteristics that influence consumers to pay a premium for IPM grown produce. Results indicate that females, those with higher annual incomes, younger individuals, and those who frequently purchase organic produce are all more likely to pay a premium for IPM produce.

Suggested Citation

  • Govindasamy, Ramu & Italia, John & Adelaja, Adesoji O., 2001. "Predicting Willingness-To-Pay A Premium For Integrated Pest Management Produce: A Logistic Approach," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 30(2), pages 1-9, October.
    • Handle: RePEc:ags:arerjl:31419
    DOI: 10.22004/ag.econ.31419
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    References listed on IDEAS

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    1. Govindasamy, Ramu & Italia, John & Liptak, Clare, 1997. "Quality of Agricultural Produce: Consumer Preferences and Perceptions," P Series 36739, Rutgers University, Department of Agricultural, Food and Resource Economics.
    2. Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation In Food Policy Analysis: A Case Study Of A Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-13, December.
    3. Govindasamy, Ramu & Italia, John, 1997. "Consumer Response to Integrated Pest Management and Organic Agriculture: An Econometric Analysis," P Series 36727, Rutgers University, Department of Agricultural, Food and Resource Economics.
    4. Misra, Sukant K. & Huang, Chung L. & Ott, Stephen L., 1991. "Consumer Willingness To Pay For Pesticide-Free Fresh Produce," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(2), pages 1-10, December.
    5. Young Sook Eom, 1994. "Pesticide Residue Risk and Food Safety Valuation: A Random Utility Approach," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 76(4), pages 760-771.
    6. Underhill, Sheila E. & Figueroa, Enrique E., 1996. "Consumer Preferences For Non-Conventionally Grown Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(2), pages 1-11, July.
    7. Ramu Govindasamy & John Italia, 1998. "Predicting consumer risk perceptions towards pesticide residue: a logistic analysis," Applied Economics Letters, Taylor & Francis Journals, vol. 5(12), pages 793-796.
    8. Jordan, Jeffrey L. & Elnagheeb, Abdelmoneim H., 1991. "Public Perceptions Of Food Safety," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(3), pages 1-10, September.
    9. Ramu Govindasamy & John Italia, 1998. "A willingness-to-purchase comparison of integrated pest management and conventional produce," Agribusiness, John Wiley & Sons, Ltd., vol. 14(5), pages 403-414.
    10. Govindasamy, Ramu & Italia, John & Adelaja, Adesoji O., 1998. "Predicting Consumer Risk Aversions to Synthetic Pesticide Residues: A Logistic Analysis," P Series 36740, Rutgers University, Department of Agricultural, Food and Resource Economics.
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    Cited by:

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    2. Aluisio Goulart Silva & Maurizio Canavari & Alcido Elenor Wander, 2018. "Consumer preferences and willingness-to-pay for integrated production label on common beans," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(1), pages 11-28.
    3. Andreea Barbu & Ștefan-Alexandru Catană & Dana Corina Deselnicu & Lucian-Ionel Cioca & Alexandra Ioanid, 2022. "Factors Influencing Consumer Behavior toward Green Products: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-18, December.
    4. Korir, Josphat Kiplang’at & Ritho, Cecilia & Irungu, Patrick & Affognon, Hippolyte, 2016. "Factors Influencing Intensity Of Adoption Of Integrated Pest Management Package And Pesticide Misuse In The Control Of Mango Fruit Fly In Embu East Sub-County, Kenya," Dissertations and Theses 271765, University of Nairobi, Department of Agricultural Economics.
    5. Vandermersch, Mieke & Mathijs, Erik, 2004. "Consumer Willingness To Pay For Domestic Milk," Working Papers 31829, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
    6. Adesoji O. Adelaja & Yohannes G. Hailu & Ahadu T. Tekle & Saichon Seedang, 2010. "Evidence of land hoarding behavior in US agriculture," Agricultural Finance Review, Emerald Group Publishing Limited, vol. 70(3), pages 377-398, November.
    7. Cranfield, John A.L. & Magnusson, Erik, 2003. "Canadian Consumer's Willingness-To-Pay For Pesticide Free Food Products: An Ordered Probit Analysis," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 6(4), pages 1-18.
    8. Durham, Catherine A., 2007. "The Impact of Environmental and Health Motivations on the Organic Share of Produce Purchases," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 36(2), pages 1-17, October.
    9. Durham, Catherine A. & Andrade, Diego, 2005. "Health vs. Environmental Motivation in Organic Preferences and Purchases," 2005 Annual meeting, July 24-27, Providence, RI 19221, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Adetonah, Sounkoura & Coulibaly, Ousmane & Nouhoheflin, Theodore & Kooyman, C. & Kpindou, D., 2008. "Farmers’ Perceptions and Willingness to Pay for Metarhizium-based Biopesticide to Control Cotton Bollworms in Benin (West Africa)," 2007 Second International Conference, August 20-22, 2007, Accra, Ghana 52128, African Association of Agricultural Economists (AAAE).
    11. Li, Jie & Gomez, Miguel I. & Rickard, Bradley J. & Skinner, Margaret, 2011. "Factors Influencing Adoption of Integrated Pest Management in Northeast Greenhouse and Nursery Production," Working Papers 126614, Cornell University, Department of Applied Economics and Management.
    12. Korir, Josphat Kiplang'at, 2016. "Factors Influencing Intensity Of Adoption Of Integrated Pest Management Package And Pesticide Misuse In The Control Of Mango Fruit Fly In Embu East Sub-County, Kenya," Research Theses 276445, Collaborative Masters Program in Agricultural and Applied Economics.
    13. Danilo Bertoni & Daniele Cavicchioli & Franco Donzelli & Giovanni Ferrazzi & Dario G. Frisio & Roberto Pretolani & Elena Claire Ricci & Vera Ventura, 2018. "Recent Contributions of Agricultural Economics Research in the Field of Sustainable Development," Agriculture, MDPI, vol. 8(12), pages 1-20, December.
    14. Eric Giraud-Héraud & Maria Aguiar Fontes & Alexandra Seabra Pinto, 2014. "Crise sanitaires de l'alimentation et analyses comportementales," Working Papers hal-00949126, HAL.
    15. Ricci, Elena Claire & Banterle, Alessandro & Stranieri, Stefanella, 2018. "Trust to Go Green: An Exploration of Consumer Intentions for Eco-friendly Convenience Food," Ecological Economics, Elsevier, vol. 148(C), pages 54-65.

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