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Contingent Valuation in Food Policy Analysis: A Case Study of a Pesticide-Residue Risk Reduction

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  • Buzby, Jean C.
  • Ready, Richard C.
  • Skees, Jerry R.

Abstract

This study demonstrates how contingent valuation techniques can be used in a cost-benefit analysis of a food safety policy issue. The analysis focuses on banning a specific postharvest pesticide used in fresh grapefruit packinghouses. Benefits of the ban are measured using consumers' aggregated willingness to pay (WTP) for safer grapefruit. A national contingent valuation survey used the payment card method to obtain WTP data. Costs of the ban stem predominantly from increased postharvest losses and were estimated using a model of the market for Florida grapefruit. Results indicate that benefits of the ban outweigh costs.

Suggested Citation

  • Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation in Food Policy Analysis: A Case Study of a Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(2), pages 613-625, December.
    • Handle: RePEc:cup:jagaec:v:27:y:1995:i:02:p:613-625_02
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    References listed on IDEAS

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    1. Viscusi, W Kip, 1993. "The Value of Risks to Life and Health," Journal of Economic Literature, American Economic Association, vol. 31(4), pages 1912-1946, December.
    2. Ann Fisher & Lauraine G. Chestnut & Daniel M. Violette, 1989. "The value of reducing risks of death: A note on new evidence," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 8(1), pages 88-100.
    3. Buzby, Jean C. & Spreen, Thomas H., 1995. "The Impacts On The U.S. Grapefruit Industry From Banning The Pesticide Sodium Ortho-Phenylphenate," Journal of Food Distribution Research, Food Distribution Research Society, vol. 26(2), pages 1-8, September.
    4. John B. Loomis & Pierre H. duVair, 1993. "Evaluating the Effect of Alternative Risk Communication Devices on Willingness to Pay: Results from a Dichotomous Choice Contingent Valuation Experiment," Land Economics, University of Wisconsin Press, vol. 69(3), pages 287-298.
    5. Stephen L. Ott, 1990. "Supermarket shoppers' pesticide concerns and willingness to purchase certified pesticide residue-free fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 6(6), pages 593-602.
    6. Hoehn, John P. & Randall, Alan, 1987. "A satisfactory benefit cost indicator from contingent valuation," Journal of Environmental Economics and Management, Elsevier, vol. 14(3), pages 226-247, September.
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