Identifying product attributes and consumer attitudes that impact willingness-to-pay for a nutraceutical-rich juice product
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More about this item
Keywords
experimental auction; risk aversion; time preference; just about right; willingness to pay; optimization;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- I0 - Health, Education, and Welfare - - General
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