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Measuring Consumer Benefits Of Food Safety Risk Reductions

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  • Buzby, Jean C.
  • Fox, John A.
  • Ready, Richard C.
  • Crutchfield, Stephen R.

Abstract

Microbial pathogens and pesticide residues in food pose a financial burden to society which can be reduced by incurring costs to reduce these food safety risks. We explore three valuation techniques that place a monetary value on food safety risk reductions, and we present a case study for each: a contingent valuation survey on pesticide residues, an experimental auction market for a chicken sandwich with reduced risk of Salmonella, and a cost-of-illness analysis for seven foodborne pathogens. Estimates from these techniques can be used in cost/benefit analyses for policies that reduce food safety risks.

Suggested Citation

  • Buzby, Jean C. & Fox, John A. & Ready, Richard C. & Crutchfield, Stephen R., 1998. "Measuring Consumer Benefits Of Food Safety Risk Reductions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 30(1), pages 1-14, July.
  • Handle: RePEc:ags:joaaec:15107
    DOI: 10.22004/ag.econ.15107
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    References listed on IDEAS

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    1. Dermot J. Hayes & Jason F. Shogren & Seung Youll Shin & James B. Kliebenstein, 1995. "Valuing Food Safety in Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(1), pages 40-53.
    2. Kuchler, Fred & Ralston, Katherine & Unnevehr, Laurian & Chandran, Ram, 1996. "Pesticide Residues: Reducing Dietary Risks," Agricultural Economic Reports 308432, United States Department of Agriculture, Economic Research Service.
    3. Crutchfield, Stephen R. & Cooper, Joseph C. & Hellerstein, Daniel, 1997. "Benefits of Safer Drinking Water: The Value of Nitrate Reduction," Agricultural Economic Reports 34025, United States Department of Agriculture, Economic Research Service.
    4. Shin, Seung Youll & Kliebenstein, James & Hayes, Dermot J. & Shogren, Jason F., 1992. "Consumer Willingness to Pay for Safer Food Products," Staff General Research Papers Archive 546, Iowa State University, Department of Economics.
    5. Stephen L. Ott, 1990. "Supermarket shoppers' pesticide concerns and willingness to purchase certified pesticide residue-free fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 6(6), pages 593-602.
    6. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    7. Melton, Brian & Huffman, Wallace & Shogren, Jason F., 1996. "Consumer Preferences for Fresh Food with Multiple Attributes: Evidence from an Experimental Auction of Pork Chops," Staff General Research Papers Archive 5042, Iowa State University, Department of Economics.
    8. John A. Fox & Jason F. Shogren & Dermot J. Hayes & James B. Kliebenstein, 1998. "CVM-X: Calibrating Contingent Values with Experimental Auction Markets," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(3), pages 455-465.
    9. Buzby, Jean C. & Ready, Richard C. & Skees, Jerry R., 1995. "Contingent Valuation In Food Policy Analysis: A Case Study Of A Pesticide-Residue Risk Reduction," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(2), pages 1-13, December.
    10. Buzby, Jean C. & Roberts, Tanya & Lin, Chung-Tung Jordan & MacDonald, James M., 1996. "Bacterial Foodborne Disease: Medical Costs and Productivity Losses," Agricultural Economic Reports 33991, United States Department of Agriculture, Economic Research Service.
    11. Jason F. Shogren & John A. Fox, 1996. "Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork Chops," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(4), pages 916-923.
    12. Landefeld, J.S. & Seskin, E.P., 1982. "The economic value of life: linking theory to practice," American Journal of Public Health, American Public Health Association, vol. 72(6), pages 555-566.
    13. John A. Fox, 1995. "Determinants of Consumer Acceptability of Bovine Somatotropin," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 17(1), pages 51-62.
    14. Richard C. Ready & Jean C. Buzby & Dayuan Hu, 1996. "Differences between Continuous and Discrete Contingent Value Estimates," Land Economics, University of Wisconsin Press, vol. 72(3), pages 397-411.
    15. Spencer Henson, 1996. "Consumer Willingness To Pay For Reductions In The Risk Of Food Poisoning In The Uk," Journal of Agricultural Economics, Wiley Blackwell, vol. 47(1‐4), pages 403-420, January.
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