IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i8p6448-d1120310.html
   My bibliography  Save this article

Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping

Author

Listed:
  • Giovana Goretti Feijó de Almeida

    (CiTUR, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

  • Paulo Almeida

    (CiTUR, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

  • Lucília Cardoso

    (CiTUR, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

  • Luís Lima Santos

    (CiTUR, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

Abstract

Several approaches to the concept of the territorial brand have been given over time, which has generated different contextualizations to and applications of the concept. In order to homogenize and clarify the concept, the present paper aims to present the state-of-the-art of this theme through an interdisciplinary mapping of the uses and functions of the territorial brand. To this end, the study adopts a qualitative analysis approach, integrating content analysis with the historical method encompassing an interdisciplinary cultural-historical mapping. The results point to a clear and fertile body of theory, which, in turn, suggests a fertile path for future studies. The findings reveal more than 15 centuries across four dimensions of analysis: characteristics, uses, functions and discourses of the territorial brand. Different trends and future research agendas for this area are also discussed. The practical value focuses on the application of the four dimensions of analysis as a tool for territorial management and planning for territorial managers and decision-makers.

Suggested Citation

  • Giovana Goretti Feijó de Almeida & Paulo Almeida & Lucília Cardoso & Luís Lima Santos, 2023. "Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping," Sustainability, MDPI, vol. 15(8), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:8:p:6448-:d:1120310
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/8/6448/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/8/6448/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bernd F. Reitsamer & Alexandra Brunner-Sperdin, 2021. "It’s all about the brand: place brand credibility, place attachment, and consumer loyalty," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 291-301, May.
    2. Fabiana Gondim Mariutti & Janaina de Moura Engracia Giraldi, 2021. "Branding cities, regions and countries: the roadmap of place brand equity," RAUSP Management Journal, Emerald Group Publishing Limited, vol. 56(2), pages 202-216, May.
    3. Kristof Van Assche & Raoul Beunen & Eduardo Oliveira, 2020. "Spatial planning and place branding: rethinking relations and synergies," European Planning Studies, Taylor & Francis Journals, vol. 28(7), pages 1274-1290, July.
    4. Hendrik W. Ohnesorge, 2022. "The method of comparative-historical analysis: a tailor-made approach to public diplomacy research," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(3), pages 261-271, September.
    5. David Wachsmuth & Patrick Kilfoil, 2021. "Two logics of regionalism: the development of a regional imaginary in the Toronto–Waterloo Innovation Corridor," Regional Studies, Taylor & Francis Journals, vol. 55(1), pages 63-76, January.
    6. Sara Grenni & L. G. Horlings & K. Soini, 2020. "Linking spatial planning and place branding strategies through cultural narratives in places," European Planning Studies, Taylor & Francis Journals, vol. 28(7), pages 1355-1374, July.
    7. Brian ‘t Hart & Ian Phau, 2022. "Conceptualising attitudes towards brand genuinuity: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 327-340, July.
    8. Charters, Steve & Spielmann, Nathalie, 2014. "Characteristics of strong territorial brands: The case of champagne," Journal of Business Research, Elsevier, vol. 67(7), pages 1461-1467.
    9. Meghan Kelly, 2017. "Analysing the complex relationship between logo and brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(1), pages 18-33, February.
    10. Giovana Goretti Feijó de Almeida & Lucília Cardoso, 2022. "Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
    11. Steven Shepherd & Tanya L. Chartrand & Gavan J. Fitzsimons, 2015. "When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society’s Dominant Ideology," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(1), pages 76-92.
    12. Elena Chebotareva, 2015. "Life Satisfaction and Intercultural Tolerance Interrelations in Different Cultures," European Journal of Social Sciences Education and Research Articles, Revistia Research and Publishing, vol. 2, ejser_v2_.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lina Pilelienė & Viktorija Grigaliūnaitė & Yuliya Bogoyavlenska, 2024. "A Bibliometric Review of Innovations in Sustainable Tourism Research: Current Trends and Future Research Agenda," Sustainability, MDPI, vol. 16(16), pages 1-28, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fabiana Gondim Mariutti & Vivian Iara Strehlau & John James Loomis & Eliana Herrero, 2024. "When place brand and place logo matches: VRIO applied to place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 335-349, September.
    2. Thomas P. Novak & Donna L. Hoffman, 2019. "Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 216-237, March.
    3. Hilal Mohamed & Leedon Guy & Duboys de Labarre Matthieu & Antonioli Federico & Boehm Michael & Péter Csillag & Donati Michele & Drut Marion & Ferrer-Pérez Hugo & Gauvrit Lisa & Gil José Maria & Gkatsi, 2021. "Organic and Geographical Indication Certifications’ Contributions to Employment and Education," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 19(2), pages 161-176, December.
    4. Resce, Giuliano & Vaquero-Piñeiro, Cristina, 2022. "Predicting agri-food quality across space: A Machine Learning model for the acknowledgment of Geographical Indications," Food Policy, Elsevier, vol. 112(C).
    5. Lisa Dang & Jan Weiss, 2021. "Evidence on the Relationship between Place Attachment and Behavioral Intentions between 2010 and 2021: A Systematic Literature Review," Sustainability, MDPI, vol. 13(23), pages 1-19, November.
    6. Kimberly Matheson & Ann Seymour & Jyllenna Landry & Katelyn Ventura & Emily Arsenault & Hymie Anisman, 2022. "Canada’s Colonial Genocide of Indigenous Peoples: A Review of the Psychosocial and Neurobiological Processes Linking Trauma and Intergenerational Outcomes," IJERPH, MDPI, vol. 19(11), pages 1-28, May.
    7. Spielmann, Nathalie & Discua Cruz, Allan & Tyler, Beverly B. & Beukel, Karin, 2021. "Place as a nexus for corporate heritage identity: An international study of family-owned wineries," Journal of Business Research, Elsevier, vol. 129(C), pages 826-837.
    8. Crick, James M. & Crick, Dave, 2021. "The dark-side of coopetition: Influences on the paradoxical forces of cooperativeness and competitiveness across product-market strategies," Journal of Business Research, Elsevier, vol. 122(C), pages 226-240.
    9. Spielmann, Nathalie & Discua Cruz, Allan & Tyler, Beverly B. & Cerrato, Daniele, 2022. "Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries," Journal of Business Research, Elsevier, vol. 153(C), pages 35-45.
    10. Llach, Josep & Sanchez-Famoso, Valeriano & Danes, Sharon M., 2023. "Unmasking nonfamily employees’ complex contribution to family business performance: A place identity theory approach," Journal of Family Business Strategy, Elsevier, vol. 14(4).
    11. Xiuping Zhang & Jaewon Choi, 2022. "The Importance of Social Influencer-Generated Contents for User Cognition and Emotional Attachment: An Information Relevance Perspective," Sustainability, MDPI, vol. 14(11), pages 1-18, May.
    12. Adamus-Matuszyńska Anna & Dzik Piotr, 2023. "The Place as a Brand. Theory and Practise of the Place Branding," Economics and Culture, Sciendo, vol. 20(1), pages 17-29, June.
    13. Jonathan Luffarelli & Sebastiano A. Delre & Polina Landgraf, 2023. "How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 598-616, May.
    14. Perano, Mirko & Abbate, Tindara & La Rocca, Elvira Tiziana & Casali, Gian Luca, 2019. "Cittaslow & fast-growing SMEs: Evidence from Europe," Land Use Policy, Elsevier, vol. 82(C), pages 195-203.
    15. Celso Lopes & João Leitão & Juan Rengifo-Gallego, 2018. "Place branding: revealing the neglected role of agro food products," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 497-530, December.
    16. Feijó Almeida Giovana Goretti & Almeida Paulo, 2024. "Researching destination branding in pandemic crises: A research agenda," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 14(1), pages 165-178.
    17. Michel, Géraldine, 2017. "From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”," Journal of Business Research, Elsevier, vol. 70(C), pages 453-455.
    18. Hervé Lanotte & Aurélie Ringeval-Deluze & Erick Pruchnicki, 2022. "The stabilising effects on GVCs of multi-annual supply contracts between leading and subordinate firms: The example of champagne [Les effets stabilisateurs sur la CGV des contrats pluriannuels d’ap," Post-Print hal-04021392, HAL.
    19. Mansoor, Mahnaz & Paul, Justin & Saeed, Abid & Cheah, Jun-Hwa, 2024. "When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products," Journal of Business Research, Elsevier, vol. 176(C).
    20. John T. Jost & Melanie Langer & Vishal Singh, 2017. "The Politics of Buying, Boycotting, Complaining, and Disputing: An Extension of the Research Program by Jung, Garbarino, Briley, and Wynhausen," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 503-510.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:8:p:6448-:d:1120310. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.