The Place as a Brand. Theory and Practise of the Place Branding
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Abstract
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DOI: 10.2478/jec-2023-0002
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References listed on IDEAS
- Giovana Goretti Feijó de Almeida & Lucília Cardoso, 2022. "Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
- Trochim, William M. K., 1989. "Outcome pattern matching and program theory," Evaluation and Program Planning, Elsevier, vol. 12(4), pages 355-366, January.
- Ageeva, Elena & Foroudi, Pantea, 2019. "Tourists' destination image through regional tourism: From supply and demand sides perspectives," Journal of Business Research, Elsevier, vol. 101(C), pages 334-348.
- Eko Nursanty, 2021. "The anatomy of place branding: relating place transformation to community identity," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 19-35, March.
- Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
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More about this item
Keywords
Place branding; Place branding model; Place marketing; Flexible pattern matching;All these keywords.
JEL classification:
- B40 - Schools of Economic Thought and Methodology - - Economic Methodology - - - General
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- H70 - Public Economics - - State and Local Government; Intergovernmental Relations - - - General
- Z18 - Other Special Topics - - Cultural Economics - - - Public Policy
Statistics
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