The Importance of Social Influencer-Generated Contents for User Cognition and Emotional Attachment: An Information Relevance Perspective
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- Warinrampai Rungruangjit & Kitti Charoenpornpanichkul, 2022. "Building Stronger Brand Evangelism for Sustainable Marketing through Micro-Influencer-Generated Content on Instagram in the Fashion Industry," Sustainability, MDPI, vol. 14(23), pages 1-27, November.
- Wenjia Li & Huangyi Ding & Guifen Xu & Jidong Yang, 2023. "The Impact of Fitness Influencers on a Social Media Platform on Exercise Intention during the COVID-19 Pandemic: The Role of Parasocial Relationships," IJERPH, MDPI, vol. 20(2), pages 1-15, January.
- Sheng Bin, 2023. "Social Network Emotional Marketing Influence Model of Consumers’ Purchase Behavior," Sustainability, MDPI, vol. 15(6), pages 1-17, March.
- Khuong Ngoc Mai & Do Hanh Nhan & Phuong Thi Minh Nguyen, 2023. "Empirical Study of Green Practices Fostering Customers’ Willingness to Consume via Customer Behaviors: The Case of Green Restaurants in Ho Chi Minh City of Vietnam," Sustainability, MDPI, vol. 15(5), pages 1-27, February.
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Keywords
influencer marketing; information relevance; emotional attachment; social media influencer;All these keywords.
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