IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04021392.html
   My bibliography  Save this paper

The stabilising effects on GVCs of multi-annual supply contracts between leading and subordinate firms: The example of champagne
[Les effets stabilisateurs sur la CGV des contrats pluriannuels d’approvisionnement entre firmes leaders et firmes subordonnées : l’exemple du champagne]

Author

Listed:
  • Hervé Lanotte

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Aurélie Ringeval-Deluze

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

  • Erick Pruchnicki

    (UML - Unité de Mécanique de Lille - ULR 7512 - Université de Lille)

Abstract

Analyses in terms of GVCs generally consider that the sharing of value is more favorable to leading firms than to subordinate firms, which may in turn lead the latter to adopt upgrading strategies with the aim of capturing a larger share of the value. However, by means of a dynamic model, we show that multi-annual supply contracts in the champagne industry, by favoring downstream investments of the leading firms (the houses), make it possible to create a higher value which, if it is partially transferred to the subordinate firms (the growers) via a higher price of grapes, contributes to stabilizing the organization of the industry by limiting the upgrading strategies of the latter. We thus contribute to the developing literature on GVCs and, in particular, to the question of value creation and distribution between leading and subordinate firms.

Suggested Citation

  • Hervé Lanotte & Aurélie Ringeval-Deluze & Erick Pruchnicki, 2022. "The stabilising effects on GVCs of multi-annual supply contracts between leading and subordinate firms: The example of champagne [Les effets stabilisateurs sur la CGV des contrats pluriannuels d’ap," Post-Print hal-04021392, HAL.
  • Handle: RePEc:hal:journl:hal-04021392
    DOI: 10.4000/rei.11118
    Note: View the original document on HAL open archive server: https://hal.science/hal-04021392
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04021392/document
    Download Restriction: no

    File URL: https://libkey.io/10.4000/rei.11118?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. N. Amrouche & G. Martín-Herrán & G. Zaccour, 2008. "Pricing and Advertising of Private and National Brands in a Dynamic Marketing Channel," Journal of Optimization Theory and Applications, Springer, vol. 137(3), pages 465-483, June.
    2. Rachael E. Goodhue & Dale M. Heien & Hyunok Lee & Daniel A. Sumner, 2003. "Contracts and Quality in the California Winegrape Industry," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 23(3_4), pages 267-282, December.
    3. Bruno Carballa Smichowski & Cédric Durand & Steven Knauss, 2021. "Participation in global value chains and varieties of development patterns," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 45(2), pages 271-294.
    4. Inderst, Roman, 2002. "Contract design and bargaining power," Economics Letters, Elsevier, vol. 74(2), pages 171-176, January.
    5. Cecilia Rikap, 2018. "Innovation as economic power in Global Value Chains," Revue d'économie industrielle, De Boeck Université, vol. 0(3), pages 35-75.
    6. repec:hal:wpspec:info:hdl:2441/10148 is not listed on IDEAS
    7. Jean Tirole, 1996. "A Theory of Collective Reputations (with applications to the persistence of corruption and to firm quality)," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 63(1), pages 1-22.
    8. Hervé Lanotte & Jean-Baptiste Traversac, 2017. "Mécanismes d’incitation et de garantie de la gouvernance territoriale dans l’industrie du champagne," Revue d'économie régionale et urbaine, Armand Colin, vol. 0(2), pages 271-296.
    9. Fares, M'hand, 2009. "Brokers as Experts in the French Wine Industry," Journal of Wine Economics, Cambridge University Press, vol. 4(2), pages 152-165, January.
    10. repec:hal:spmain:info:hdl:2441/10148 is not listed on IDEAS
    11. Fraser, Iain, 2003. "The Role of Contracts in Wine Grape Supply Coordination: An Overview," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 11.
    12. Pradeep K. Chintagunta & Naufel J. Vilcassim, 1992. "An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly," Management Science, INFORMS, vol. 38(9), pages 1230-1244, September.
    13. Chambolle, Claire & Saulpic, Olivier, 2006. "Growers vs. Merchants Bargaining on the Price of Champagne Grapes and The Role of Contracts when Bargaining is Unbalanced," Journal of Wine Economics, Cambridge University Press, vol. 1(2), pages 95-113, October.
    14. Franken, Jason R.V., 2014. "Coordination of the California Winegrape Supply Chain," Journal of Wine Economics, Cambridge University Press, vol. 9(2), pages 183-201, August.
    15. Claudio A. Piga, 1998. "A Dynamic Model of Advertising and Product Differentiation," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 13(5), pages 509-522, October.
    16. Jorgensen, Steffen & Zaccour, Georges, 2003. "Channel coordination over time: incentive equilibria and credibility," Journal of Economic Dynamics and Control, Elsevier, vol. 27(5), pages 801-822, March.
    17. Charters, Steve & Spielmann, Nathalie, 2014. "Characteristics of strong territorial brands: The case of champagne," Journal of Business Research, Elsevier, vol. 67(7), pages 1461-1467.
    18. Gaucher, Séverine & Soler, Louis-Georges & Tanguy, Hervé, 2002. "Incitation à la qualité dans la relation vignoble-négoce," Cahiers d'Economie et de Sociologie Rurales (CESR), Institut National de la Recherche Agronomique (INRA), vol. 62.
    19. Lanette, Hervé & Steichen, Daniel, 2010. "The Dynamics of Advertising and Contract Choice on the Champagne Wine Market," Journal of Wine Economics, Cambridge University Press, vol. 5(2), pages 310-326, April.
    20. Bruno Carballa Smichowski & Cédric Durand & Steven Knauss, 2018. "Participation in global value chains and varieties of development patterns," CEPN Working Papers hal-01817426, HAL.
    21. Matthieu Crozet & Keith Head & Thierry Mayer, 2012. "Quality Sorting and Trade: Firm-level Evidence for French Wine," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 79(2), pages 609-644.
    22. Jennifer Bair, 2010. "Les cadres d'analyse des chaînes globales. Généalogie et discussion," Revue française de gestion, Lavoisier, vol. 0(2), pages 103-119.
    23. Sigué, Simon Pierre & Chintagunta, Pradeep, 2009. "Advertising strategies in a franchise system," European Journal of Operational Research, Elsevier, vol. 198(2), pages 655-665, October.
    24. Séverine Gaucher & Louis-Georges Soler & Hervé Tanguy, 2002. "Incitation à la qualité dans la relation vignoble-négoce," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 62, pages 7-40.
    25. Matthieu Crozet & Keith Head & Thierry Mayer, 2012. "Quality Sorting and Trade: Firm-level Evidence for French Wine," Review of Economic Studies, Oxford University Press, vol. 79(2), pages 609-644.
    26. Cédric Durand & David Flacher & Vincent Frigant, 2018. "Étudier les chaînes globales de valeur comme une forme d’organisation industrielle," Revue d'économie industrielle, De Boeck Université, vol. 0(3), pages 13-34.
    27. ZYLBERSZTAJN, Decio & MIELE, Marcelo, 2005. "Stability of contracts in the Brazilian wine industry," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 43(2), pages 1-19, June.
    28. James W. Friedman, 1983. "Advertising and Oligopolistic Equilibrium," Bell Journal of Economics, The RAND Corporation, vol. 14(2), pages 464-473, Autumn.
    29. Fraser, Iain, 2005. "Microeconometric analysis of wine grape supply contracts in Australia," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 49(1), pages 1-24.
    30. Séverine Gaucher & Louis-Georges Soler & Hervé Tanguy, 2002. "Incitation à la qualité dans la relation vignoble-négoce," Post-Print hal-01200937, HAL.
    31. B. Viscolani & G. Zaccour, 2009. "Advertising Strategies in a Differential Game with Negative Competitor’s Interference," Journal of Optimization Theory and Applications, Springer, vol. 140(1), pages 153-170, January.
    32. Hervé Lanotte & Daniel Steichen, 2010. "The Dynamics of Advertising and Contract Choice on the Champagne Wine Market," Post-Print hal-02401452, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Steiner, Bodo E., 2009. "The Extent and Nature of Contracting in the Wine Supply-Chain When Moral Hazard is Present," Staff Paper Series 154127, University of Alberta, Department of Resource Economics and Environmental Sociology.
    2. Miranda, Bruno & Chaddad, Fabio, 2016. "Transaction Costs, Capabilities, and Grape Procurement Strategies in U.S. Emerging Wine Regions," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235363, Agricultural and Applied Economics Association.
    3. Aust, Gerhard & Buscher, Udo, 2014. "Cooperative advertising models in supply chain management: A review," European Journal of Operational Research, Elsevier, vol. 234(1), pages 1-14.
    4. Bruno V. Miranda & Brent Ross & Jason Franken & Miguel Gómez, 2022. "Plural forms and differentiation strategies in the agri‐food sector: Evidence from the U.S. wine industry," Agribusiness, John Wiley & Sons, Ltd., vol. 38(3), pages 486-504, July.
    5. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
    6. Yuya Aikawa & Tomoko Hashino & Keijiro Otsuka, 2023. "Agglomeration with the Declining Marshallian Agglomeration Economies:An inquiry into the postwar development of the Nada sake brewing district in Japan," Discussion Papers 2308, Graduate School of Economics, Kobe University.
    7. Piga, Claudio A. G., 2000. "Competition in a duopoly with sticky price and advertising," International Journal of Industrial Organization, Elsevier, vol. 18(4), pages 595-614, May.
    8. Fabio R. Chaddad & Jason R.V. Franken & Miguel I. Gómez & R. Brent Ross, 2017. "Coordination of Winegrape Supply Chains in Emerging Markets," Agribusiness, John Wiley & Sons, Ltd., vol. 33(3), pages 289-301, June.
    9. Fares, M'hand & Orozco, Luis, 2014. "Tournament Mechanism in Wine-Grape Contracts: Evidence from a French Wine Cooperative," Journal of Wine Economics, Cambridge University Press, vol. 9(3), pages 320-345, December.
    10. Traversac, Jean-Baptiste & Rousset, Sylvain & Perrier-Cornet, Philippe, 2011. "Farm resources, transaction costs and forward integration in agriculture: Evidence from French wine producers," Food Policy, Elsevier, vol. 36(6), pages 839-847.
    11. López-Bayón, Susana & González-Díaz, Manuel & Solís-Rodríguez, Vanesa & Fernández-Barcala, Marta, 2018. "Governance decisions in the supply chain and quality performance: The synergistic effect of geographical indications and ownership structure," International Journal of Production Economics, Elsevier, vol. 197(C), pages 1-12.
    12. Machowska Dominika, 2018. "Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising: the case of the competitive growing market," Economics and Business Review, Sciendo, vol. 4(2), pages 3-23, June.
    13. Fraser, Iain, 2005. "Microeconometric analysis of wine grape supply contracts in Australia," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 49(1), pages 1-24.
    14. Rachael Goodhue & Leo Simon, 2016. "Agricultural contracts, adverse selection, and multiple inputs," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 4(1), pages 1-33, December.
    15. Andrea Mantovani & Giordano Mion, 2006. "Advertising and endogenous exit in a differentiated duopoly," Recherches économiques de Louvain, De Boeck Université, vol. 72(1), pages 19-48.
    16. Bertuzzi, Giorgia & Lambertini, Luca, 2010. "Existence of equilibrium in a differential game of spatial competition with advertising," Regional Science and Urban Economics, Elsevier, vol. 40(2-3), pages 155-160, May.
    17. Xhoxhi, Orjon & Imami, Drini & Hanf, Jon & Gjokaj, Ekrem, 2022. "Too much power or no power: when does intermediary's power result into better wine and happier farmers?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(5), December.
    18. Olivier Bonroy & Alexis Garapin & Hamilton Stephen & Diogo Souza-Monteiro, 2018. "Free-riding on product quality in cooperatives: lessons from an experiment," Post-Print hal-01815808, HAL.
    19. Cédric Durand & David Flacher & Vincent Frigant, 2018. "Étudier les chaînes globales de valeur comme une forme d’organisation industrielle," Revue d'économie industrielle, De Boeck Université, vol. 0(3), pages 13-34.
    20. Rikap, Cecilia, 2022. "Becoming an intellectual monopoly by relying on the national innovation system: the State Grid Corporation of China's experience," Research Policy, Elsevier, vol. 51(4).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04021392. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.