IDEAS home Printed from https://ideas.repec.org/a/taf/eurpls/v28y2020i7p1355-1374.html
   My bibliography  Save this article

Linking spatial planning and place branding strategies through cultural narratives in places

Author

Listed:
  • Sara Grenni
  • L. G. Horlings
  • K. Soini

Abstract

Place branding refers to the creation of value in space by reinforcing and representing place assets in a cohesive manner, as a narrative image of the place itself. Such narratives of place are important in planning as well, when developing (strategic) spatial strategies. We argue that place branding and planning can be bridged, through cultural narratives built on local knowledge and the perceived meanings and images of place. However, there is a knowledge gap on how to build cultural narratives in multi-stakeholder processes. While participatory planning methods are increasingly applied, we argue for a greater role of art and arts-based methods. Accordingly, our key question is, how can arts-based methods support the creation of cultural narratives for place branding and planning? To address this question, we outline an approach based on the principles of Appreciative Inquiry. The approach is illustrated through a case study in Finland where we initiated a process of co-creation of place-based narratives. We analyse how the process was organized and facilitated, and what the challenges and lessons learnt were. The paper ends with a discussion, and draws conclusions on the relevance of arts-based methods for the wider debate on place branding and spatial planning.

Suggested Citation

  • Sara Grenni & L. G. Horlings & K. Soini, 2020. "Linking spatial planning and place branding strategies through cultural narratives in places," European Planning Studies, Taylor & Francis Journals, vol. 28(7), pages 1355-1374, July.
    • Handle: RePEc:taf:eurpls:v:28:y:2020:i:7:p:1355-1374
    DOI: 10.1080/09654313.2019.1701292
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/09654313.2019.1701292
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/09654313.2019.1701292?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Swagemakers, Paul & Schermer, Markus & Domínguez García, María Dolores & Milone, Pierluigi & Ventura, Flaminia, 2021. "To what extent do brands contribute to sustainability transition in agricultural production practices? Lessons from three European case studies," Ecological Economics, Elsevier, vol. 189(C).
    2. Sarasvuo, Sonja & Rindell, Anne & Kovalchuk, Marina, 2022. "Toward a conceptual understanding of co-creation in branding," Journal of Business Research, Elsevier, vol. 139(C), pages 543-563.
    3. Amirzadeh, Melika & Sharifi, Ayyoob, 2024. "The evolutionary path of place making: From late twentieth century to post-pandemic cities," Land Use Policy, Elsevier, vol. 141(C).
    4. Kristina Astike & Viktorija Skvarciany, 2024. "Measuring the Level of Performance of Country’s Cultural Economics: The Case of EU11," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(65), pages 312-312, February.
    5. Dario Bertocchi & Nicola Camatti & Luca Salmasi & Jan van der Borg, 2021. "Assessing the tourism sustainability of EU regions at the NUTS-2 level with a composite and regionalised indicator," Working Papers 2021:17, Department of Economics, University of Venice "Ca' Foscari".
    6. Giovana Goretti Feijó de Almeida & Paulo Almeida & Lucília Cardoso & Luís Lima Santos, 2023. "Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping," Sustainability, MDPI, vol. 15(8), pages 1-16, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:eurpls:v:28:y:2020:i:7:p:1355-1374. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/CEPS20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.