Analysing the complex relationship between logo and brand
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DOI: 10.1057/pb.2016.3
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Cited by:
- Fabiana Gondim Mariutti & Vivian Iara Strehlau & John James Loomis & Eliana Herrero, 2024. "When place brand and place logo matches: VRIO applied to place branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 335-349, September.
- Vikas Singla & Nidhi Sharma, 2022. "Understanding Role of Fonts in Linking Brand Identity to Brand Perception," Corporate Reputation Review, Palgrave Macmillan, vol. 25(4), pages 272-286, November.
- Viriya Taecharungroj & Olga Rauhut Kompaniets, 2024. "Decoding Nordic cities: uncovering multi-level place experiences from tweets for effective city branding," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(2), pages 157-179, June.
- Giovana Goretti Feijó de Almeida & Paulo Almeida & Lucília Cardoso & Luís Lima Santos, 2023. "Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping," Sustainability, MDPI, vol. 15(8), pages 1-16, April.
- Tseng-Ping Chiu & Derrick Jessey Yang & Min-Yuan Ma, 2023. "The Intertwining Effect of Visual Perception of the Reusable Packaging and Type of Logo Simplification on Consumers’ Sustainable Awareness," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
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Keywords
place branding; logo; slogan; semiotics; flexible identity; communication;All these keywords.
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