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Sustainable Agritourism in Thailand: Modeling Business Performance and Environmental Sustainability under Uncertainty

Author

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  • Ming-Lang Tseng

    (Institute of Innovation & Circular Economy, Asia University, Taichung 41345, Taiwan
    Department of Medical Research, China Medial University Hospital, China Medial University Taichung, Taichung 404, Taiwan)

  • Chia-Hao Chang

    (Department of Business Administration, Asia University, Taichung 41345, Taiwan)

  • Kuo-Jui Wu

    (School of Business, Dalian University of Technology, Panjin 124221, China)

  • Chun-Wei Remen Lin

    (Institute of Innovation & Circular Economy, Asia University, Taichung 41345, Taiwan)

  • Bhuripan Kalnaovkul

    (Department of Business Administration, Asia University, Taichung 41345, Taiwan)

  • Raymond R. Tan

    (Chemical Engineering Department, De La Salle University, Manila 24001, Philippines)

Abstract

This study aims to identify the causal attributes of sustainable agritourism in Thailand. Agritourism is a systematic approach based on farm diversification for tourism purposes. Agritourism is usually assessed with qualitative information. However, the assessment of agritourism attributes involves considering the interrelationships among the attributes. Prior studies on sustainable agritourism do not identify and address interrelated attributes using qualitative information. This study applies the Delphi method to identify a set of valid attributes. Moreover, this study applies triangular fuzzy numbers to transform the qualitative information into comparable values and uses a decision-making trial and evaluation laboratory to identify the interrelationships among the attributes in the causal model. The results show that sustainable business performance and rural economic conditions are the key drivers of environmental sustainability. This result suggests that the attributes that may potentially stimulate sustainable agritourism are the development and implementation of an agritourism-specific plan, the development of a local business value chain, and government-led tourism promotion.

Suggested Citation

  • Ming-Lang Tseng & Chia-Hao Chang & Kuo-Jui Wu & Chun-Wei Remen Lin & Bhuripan Kalnaovkul & Raymond R. Tan, 2019. "Sustainable Agritourism in Thailand: Modeling Business Performance and Environmental Sustainability under Uncertainty," Sustainability, MDPI, vol. 11(15), pages 1-20, July.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:15:p:4087-:d:252581
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    4. Caoile, Roella Grace U & Ceria, Eleonor Joy C. & Jacinto, Christine Joy S. & Salome, Angel Veronica R. & Covita, Mayvelyn S., 2024. "Farming for the Future: Assessing Sustainable Practices among Farm Tourism Sites in Bagabag, Nueva Vizcaya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 3665-3702, September.
    5. Kumar Bhatta & Yasuo Ohe, 2020. "A Review of Quantitative Studies in Agritourism: The Implications for Developing Countries," Tourism and Hospitality, MDPI, vol. 1(1), pages 1-18, October.
    6. Zabih-Allah Torabi & Amir Reza Khavarian-Garmsir & Colin Michael Hall & Neda Beiraghi Khatibi, 2023. "Unintended Maladaptation: How Agritourism Development Policies in Iran Have Increased Vulnerability to Climate Change," Sustainability, MDPI, vol. 15(17), pages 1-15, August.
    7. Alieh Abadi & Mehdi Khakzand, 2022. "Extracting the qualitative dimensions of agritourism for the sustainable development of Charqoli village in Iran: the promotion of vernacular entrepreneurship and environment-oriented preservation per," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(11), pages 12609-12671, November.
    8. Kenneth T. Benignos & Kristin Iris G. Estores, 2022. "Viability of an Integrated Farm as an Agritourism Site in Toboso, Negros Occidental inthe New Normal," Technium Social Sciences Journal, Technium Science, vol. 34(1), pages 483-502, August.
    9. Nino SACHALELI, 2022. "Sustainability Of Agritourism As A Rural Development Factor," Agricultural Economics and Rural Development, Institute of Agricultural Economics, vol. 19(1), pages 77-87.
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    11. Giovanni Peira & Davide Longo & Francesca Pucciarelli & Alessandro Bonadonna, 2021. "Rural Tourism Destination: The Ligurian Farmers’ Perspective," Sustainability, MDPI, vol. 13(24), pages 1-15, December.

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