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Antecedents and consequences of managerial behavior in agritourism

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  • Doh, Kyungrok
  • Park, Sangwon
  • Kim, Dae-Young

Abstract

Drawing from contingency theory and the concept of entrepreneurship, this study investigates the viability of small-scale agritourism business. Specifically, this paper identifies the antecedents (i.e., external environment and internal conditions) and consequences (i.e., financial and non-financial benefits) of managerial behaviors (i.e., innovation, pro-activeness, and aggressiveness) that exist when operating an agritourism business. Based on responses from the USDA census of agriculture, the results of this research reveal the heterogeneous effects of antecedents that contribute positively and negatively to managerial behavior. The varied influences of managerial behavior on different types of business performance are identified. Also, theoretical implications of the development of agritourism studies as well as managerial implications for owners, consultants, and policymakers related to the small tourism business in rural areas are provided.

Suggested Citation

  • Doh, Kyungrok & Park, Sangwon & Kim, Dae-Young, 2017. "Antecedents and consequences of managerial behavior in agritourism," Tourism Management, Elsevier, vol. 61(C), pages 511-522.
    • Handle: RePEc:eee:touman:v:61:y:2017:i:c:p:511-522
    DOI: 10.1016/j.tourman.2017.03.023
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    3. Eleni Dimitriadou & Thomas Bournaris & Theodoros Stavrinoudis & Olga Iakovidou, 2021. "The Efficiency Score of Small Accommodation Businesses in Non-Coastal Rural Areas in Greece," Sustainability, MDPI, vol. 13(19), pages 1-15, October.
    4. Cong Wang & Yuanyuan Hao, 2023. "Empirical analysis of tourist satisfaction of leisure farms: evidence from Qing Jing Farms, Taiwan," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-9, December.

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