IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i7p3052-d344070.html
   My bibliography  Save this article

Chinese Demand for Agritourism in Rural America

Author

Listed:
  • Tong Wu

    (School of Educational Foundations, Leadership and Aviation, and former Master of International Agriculture student, Oklahoma State University, Stillwater, OK 74078, USA)

  • Shida Rastegari Henneberry

    (Department of Agricultural Economics and Master of International Agriculture Program, Oklahoma State University, Stillwater, OK 74078, USA)

  • John N. Ng’ombe

    (Department of Agricultural Economics and Rural Sociology, Auburn University, Auburn, AL 36849, USA
    Department of Agricultural Economics and Extension, University of Zambia, Lusaka 10101, Zambia)

  • Richard T. Melstrom

    (Institute of Environmental Sustainability, Loyola University Chicago, Chicago, IL 60660, USA)

Abstract

China is one of the largest sources of outbound tourists coming to the United States. We used data from a choice experiment to determine whether Chinese tourists are interested and willing to pay for agritourism tour packages in which the U.S. state of Oklahoma is the rural destination. Our research is important because agritourism is a growing source of farm revenue, international tourists have potential to accelerate this growth, and China is the largest market for international tourism. Results suggest that, from various agritourism packages offered to them, Chinese travelers are price conscious but willing to pay significant amounts for packages that provide more local foods, that allow them to visit more event and recreation sites, and stay in cabins rather than farmstead accommodations. We also find evidence of significant heterogeneity in Chinese willingness to pay for agritourism attributes.

Suggested Citation

  • Tong Wu & Shida Rastegari Henneberry & John N. Ng’ombe & Richard T. Melstrom, 2020. "Chinese Demand for Agritourism in Rural America," Sustainability, MDPI, vol. 12(7), pages 1-11, April.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:3052-:d:344070
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/7/3052/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/7/3052/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kim, Seon-Woong & Lusk, Jayson L. & Brorsen, B. Wade, 2018. "“Look at Me, I’m Buying Organic”: The Effects of Social Pressure on Organic Food Purchases," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 43(3), September.
    2. Blessing Masasi & Saleh Taghvaeian & Randy Boman & Sumon Datta, 2019. "Impacts of Irrigation Termination Date on Cotton Yield and Irrigation Requirement," Agriculture, MDPI, vol. 9(2), pages 1-15, February.
    3. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, November.
    4. David Revelt & Kenneth Train, 1998. "Mixed Logit With Repeated Choices: Households' Choices Of Appliance Efficiency Level," The Review of Economics and Statistics, MIT Press, vol. 80(4), pages 647-657, November.
    5. Arne Risa Hole, 2007. "A comparison of approaches to estimating confidence intervals for willingness to pay measures," Health Economics, John Wiley & Sons, Ltd., vol. 16(8), pages 827-840, August.
    6. Nahuelhual, Laura & Loureiro, Maria L. & Loomis, John B., 2004. "Using Random Parameters to Account for Heterogeneous Preferences in Contingent Valuation of Public Open Space," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(3), pages 1-16, December.
    7. Yasuo Ohe & Adriano Ciani, 2011. "Evaluation of Agritourism Activity in Italy: Facility Based or Local Culture Based?," Tourism Economics, , vol. 17(3), pages 581-601, June.
    8. Ng'ombe, John N. & Boyer, Tracy A., 2019. "Determinants of earthquake damage liability assignment in Oklahoma: A Bayesian Tobit censored approach," Energy Policy, Elsevier, vol. 131(C), pages 422-433.
    9. Tew, Christine & Barbieri, Carla, 2012. "The perceived benefits of agritourism: The provider’s perspective," Tourism Management, Elsevier, vol. 33(1), pages 215-224.
    10. Carpio, Carlos E. & Wohlgenant, Michael K. & Boonsaeng, Tullaya, 2008. "The Demand for Agritourism in the United States," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(2), pages 1-16.
    11. Daniel McFadden & Kenneth Train, 2000. "Mixed MNL models for discrete response," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(5), pages 447-470.
    12. Phillip, Sharon & Hunter, Colin & Blackstock, Kirsty, 2010. "A typology for defining agritourism," Tourism Management, Elsevier, vol. 31(6), pages 754-758.
    13. Chung, Jin Young & Kyle, Gerard T. & Petrick, James F. & Absher, James D., 2011. "Fairness of prices, user fee policy and willingness to pay among visitors to a national forest," Tourism Management, Elsevier, vol. 32(5), pages 1038-1046.
    14. Thomas Dax & Dachang Zhang & Yanying Chen, 2019. "Agritourism Initiatives in the Context of Continuous Out-Migration: Comparative Perspectives for the Alps and Chinese Mountain Regions," Sustainability, MDPI, vol. 11(16), pages 1-18, August.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Umer Zaman & Syed Hassan Raza & Saba Abbasi & Murat Aktan & Pablo Farías, 2021. "Sustainable or a Butterfly Effect in Global Tourism? Nexus of Pandemic Fatigue, COVID-19-Branded Destination Safety, Travel Stimulus Incentives, and Post-Pandemic Revenge Travel," Sustainability, MDPI, vol. 13(22), pages 1-21, November.
    2. John N. Ng’ombe & B. Wade Brorsen, 2022. "The Effect of Including Irrelevant Alternatives in Discrete Choice Models of Recreation Demand," Computational Economics, Springer;Society for Computational Economics, vol. 60(1), pages 71-97, June.
    3. Jan Zawadka & Anna Jęczmyk & Monika Małgorzata Wojcieszak-Zbierska & Gniewko Niedbała & Jarosław Uglis & Joanna Pietrzak-Zawadka, 2022. "Socio-Economic Factors Influencing Agritourism Farm Stays and Their Safety during the COVID-19 Pandemic: Evidence from Poland," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
    4. Tavárez, Héctor & Cortés, Mildred, 2024. "Device effects: Results from choice experiments in an agritourism context," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 24(01), June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alieh Abadi & Mehdi Khakzand, 2022. "Extracting the qualitative dimensions of agritourism for the sustainable development of Charqoli village in Iran: the promotion of vernacular entrepreneurship and environment-oriented preservation per," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(11), pages 12609-12671, November.
    2. Ortega, David L. & Wang, H. Holly & Olynk Widmar, Nicole J. & Wu, Laping, 2014. "Chinese producer behavior: Aquaculture farmers in southern China," China Economic Review, Elsevier, vol. 28(C), pages 17-24.
    3. Damian Clarke & Sonia Oreffice & Climent Quintana‐Domeque, 2021. "On the Value of Birth Weight," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 83(5), pages 1130-1159, October.
    4. Martey, Edward & Goldsmith, Peter, 2020. "Heterogeneous demand for soybean quality," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 15(01), March.
    5. Sofia Karampela & Alexis Andreopoulos & Alex Koutsouris, 2021. "“Agro”, “Agri”, or “Rural”: The Different Viewpoints of Tourism Research Combined with Sustainability and Sustainable Development," Sustainability, MDPI, vol. 13(17), pages 1-15, August.
    6. Ortega, David L. & Wang, H. Holly & Olynk Widmar, Nicole J. & Wu, Laping, 2014. "Reprint of “Chinese producer behavior: Aquaculture farmers in southern China”," China Economic Review, Elsevier, vol. 30(C), pages 540-547.
    7. Hole, Arne Risa, 2008. "Modelling heterogeneity in patients' preferences for the attributes of a general practitioner appointment," Journal of Health Economics, Elsevier, vol. 27(4), pages 1078-1094, July.
    8. Liang, Austin Rong-Da, 2017. "Considering the role of agritourism co-creation from a service-dominant logic perspective," Tourism Management, Elsevier, vol. 61(C), pages 354-367.
    9. Ortega, David L. & Wang, H. Holly & Wu, Laping & Hong, Soo Jeong, 2015. "Retail channel and consumer demand for food quality in China," China Economic Review, Elsevier, vol. 36(C), pages 359-366.
    10. Fosgerau, Mogens & Bierlaire, Michel, 2007. "A practical test for the choice of mixing distribution in discrete choice models," Transportation Research Part B: Methodological, Elsevier, vol. 41(7), pages 784-794, August.
    11. Paleti, Rajesh, 2018. "Generalized multinomial probit Model: Accommodating constrained random parameters," Transportation Research Part B: Methodological, Elsevier, vol. 118(C), pages 248-262.
    12. Jianhua Wang & Jiaye Ge & Yuting Ma, 2018. "Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment," Sustainability, MDPI, vol. 10(3), pages 1-14, February.
    13. Scaccia, Luisa & Marcucci, Edoardo & Gatta, Valerio, 2023. "Prediction and confidence intervals of willingness-to-pay for mixed logit models," Transportation Research Part B: Methodological, Elsevier, vol. 167(C), pages 54-78.
    14. Frick, Bernd & Barros, Carlos Pestana & Prinz, Joachim, 2010. "Analysing head coach dismissals in the German "Bundesliga" with a mixed logit approach," European Journal of Operational Research, Elsevier, vol. 200(1), pages 151-159, January.
    15. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
    16. Ju-Hee Kim & Younggew Kim & Seung-Hoon Yoo, 2021. "Using a choice experiment to explore the public willingness to pay for the impacts of improving energy efficiency of an apartment," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(5), pages 1775-1793, October.
    17. Deka, Devajyoti & Carnegie, Jon, 2021. "Predicting transit mode choice of New Jersey workers commuting to New York City from a stated preference survey," Journal of Transport Geography, Elsevier, vol. 91(C).
    18. Johanna Lena Dahlhausen & Cam Rungie & Jutta Roosen, 2018. "Value of labeling credence attributes—common structures and individual preferences," Agricultural Economics, International Association of Agricultural Economists, vol. 49(6), pages 741-751, November.
    19. Shimokawa, S. & Niiyama, Y. & Kito, Y. & Kudo, H. & Yamaguchi, M., 2018. "No-tolerant Consumers, Information Treatments, and Demand for Stigmatized Foods: the Case of Fukushima Nuclear Power Plant Accident in Japan," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277198, International Association of Agricultural Economists.
    20. Martey, E., 2018. "Heterogeneous Demand for Quality Soybean in Northern Ghana," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277013, International Association of Agricultural Economists.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:3052-:d:344070. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.