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Chinese Demand for Agritourism in Rural America

Author

Listed:
  • Tong Wu

    (School of Educational Foundations, Leadership and Aviation, and former Master of International Agriculture student, Oklahoma State University, Stillwater, OK 74078, USA)

  • Shida Rastegari Henneberry

    (Department of Agricultural Economics and Master of International Agriculture Program, Oklahoma State University, Stillwater, OK 74078, USA)

  • John N. Ng’ombe

    (Department of Agricultural Economics and Rural Sociology, Auburn University, Auburn, AL 36849, USA
    Department of Agricultural Economics and Extension, University of Zambia, Lusaka 10101, Zambia)

  • Richard T. Melstrom

    (Institute of Environmental Sustainability, Loyola University Chicago, Chicago, IL 60660, USA)

Abstract

China is one of the largest sources of outbound tourists coming to the United States. We used data from a choice experiment to determine whether Chinese tourists are interested and willing to pay for agritourism tour packages in which the U.S. state of Oklahoma is the rural destination. Our research is important because agritourism is a growing source of farm revenue, international tourists have potential to accelerate this growth, and China is the largest market for international tourism. Results suggest that, from various agritourism packages offered to them, Chinese travelers are price conscious but willing to pay significant amounts for packages that provide more local foods, that allow them to visit more event and recreation sites, and stay in cabins rather than farmstead accommodations. We also find evidence of significant heterogeneity in Chinese willingness to pay for agritourism attributes.

Suggested Citation

  • Tong Wu & Shida Rastegari Henneberry & John N. Ng’ombe & Richard T. Melstrom, 2020. "Chinese Demand for Agritourism in Rural America," Sustainability, MDPI, vol. 12(7), pages 1-11, April.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:7:p:3052-:d:344070
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    Cited by:

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    2. John N. Ng’ombe & B. Wade Brorsen, 2022. "The Effect of Including Irrelevant Alternatives in Discrete Choice Models of Recreation Demand," Computational Economics, Springer;Society for Computational Economics, vol. 60(1), pages 71-97, June.
    3. Jan Zawadka & Anna Jęczmyk & Monika Małgorzata Wojcieszak-Zbierska & Gniewko Niedbała & Jarosław Uglis & Joanna Pietrzak-Zawadka, 2022. "Socio-Economic Factors Influencing Agritourism Farm Stays and Their Safety during the COVID-19 Pandemic: Evidence from Poland," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
    4. Tavárez, Héctor & Cortés, Mildred, 2024. "Device effects: Results from choice experiments in an agritourism context," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 24(1), June.

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