IDEAS home Printed from https://ideas.repec.org/a/eee/transa/v141y2020icp485-501.html
   My bibliography  Save this article

MaaS bundle design

Author

Listed:
  • Reck, Daniel J.
  • Hensher, David A.
  • Ho, Chinh Q.

Abstract

Mobility service bundling has received a lot of attention from researchers and practitioners due to its centrality to Mobility as a Service (MaaS) business models and potential to foster sustainable travel behavior. Stated choice studies have to date been used to explore the willingness to pay for MaaS bundles and their components. Despite an increasing number of academic studies and commercial trials, there is a surprising dearth of research on how to design MaaS bundles in the first place. Comparative learning is further limited as the designs of choice experiments and studied bundles differ widely. What are the underlying design dimensions and how can we separate differences in outcome from differences in design? We address this gap by (1) conducting an extensive literature review on MaaS bundle design and synthesizing ten fundamental design dimensions, (2) extending the Design of Designs literature to develop a framework to systematically relate and compare design, methods and outcome of stated choice studies in general, and (3) applying our framework to MaaS bundle design and developing a research agenda, structuring future endeavors in this field.

Suggested Citation

  • Reck, Daniel J. & Hensher, David A. & Ho, Chinh Q., 2020. "MaaS bundle design," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 485-501.
  • Handle: RePEc:eee:transa:v:141:y:2020:i:c:p:485-501
    DOI: 10.1016/j.tra.2020.09.021
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0965856420307333
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.tra.2020.09.021?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. David Hensher, 2006. "Revealing Differences in Willingness to Pay due to the Dimensionality of Stated Choice Designs: An Initial Assessment," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 34(1), pages 7-44, May.
    2. Caussade, Sebastián & Ortúzar, Juan de Dios & Rizzi, Luis I. & Hensher, David A., 2005. "Assessing the influence of design dimensions on stated choice experiment estimates," Transportation Research Part B: Methodological, Elsevier, vol. 39(7), pages 621-640, August.
    3. Ho, Chinh Q. & Hensher, David A. & Mulley, Corinne & Wong, Yale Z., 2018. "Potential uptake and willingness-to-pay for Mobility as a Service (MaaS): A stated choice study," Transportation Research Part A: Policy and Practice, Elsevier, vol. 117(C), pages 302-318.
    4. Liljamo, Timo & Liimatainen, Heikki & Pöllänen, Markus & Utriainen, Roni, 2020. "People’s current mobility costs and willingness to pay for Mobility as a Service offerings," Transportation Research Part A: Policy and Practice, Elsevier, vol. 136(C), pages 99-119.
    5. Cottrill, Caitlin D., 2020. "MaaS surveillance: Privacy considerations in mobility as a service," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 50-57.
    6. Ho, Chinh Q. & Mulley, Corinne & Hensher, David A., 2020. "Public preferences for mobility as a service: Insights from stated preference surveys," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 70-90.
    7. Lyons, Glenn & Hammond, Paul & Mackay, Kate, 2019. "The importance of user perspective in the evolution of MaaS," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 22-36.
    8. Melinda Matyas & Maria Kamargianni, 2019. "The potential of mobility as a service bundles as a mobility management tool," Transportation, Springer, vol. 46(5), pages 1951-1968, October.
    9. Smith, Göran & Sochor, Jana & Karlsson, I.C. MariAnne, 2020. "Intermediary MaaS Integrators: A case study on hopes and fears," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 163-177.
    10. Caiati, Valeria & Rasouli, Soora & Timmermans, Harry, 2020. "Bundling, pricing schemes and extra features preferences for mobility as a service: Sequential portfolio choice experiment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 123-148.
    11. Panou, Konstantinos & Kapros, Seraphim & Polydoropoulou, Amalia, 2015. "How service bundling can increase the competitiveness of low market share transportation services," Research in Transportation Economics, Elsevier, vol. 49(C), pages 22-35.
    12. David A. Hensher & John M. Rose, 2012. "The Influence of Alternative Acceptability, Attribute Thresholds and Choice Response Certainty on Automobile Purchase Preferences," Journal of Transport Economics and Policy, University of Bath, vol. 46(3), pages 451-468, September.
    13. Hensher, David A., 2010. "Hypothetical bias, choice experiments and willingness to pay," Transportation Research Part B: Methodological, Elsevier, vol. 44(6), pages 735-752, July.
    14. Wong, Yale Z. & Hensher, David A. & Mulley, Corinne, 2020. "Mobility as a service (MaaS): Charting a future context," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 5-19.
    15. Guidon, Sergio & Wicki, Michael & Bernauer, Thomas & Axhausen, Kay, 2020. "Transportation service bundling – For whose benefit? Consumer valuation of pure bundling in the passenger transportation market," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 91-106.
    16. Swait, Joffre, 2001. "A non-compensatory choice model incorporating attribute cutoffs," Transportation Research Part B: Methodological, Elsevier, vol. 35(10), pages 903-928, November.
    17. David A. Hensher, 2004. "Identifying the Influence of Stated Choice Design Dimensionality on Willingness to Pay for Travel Time Savings," Journal of Transport Economics and Policy, University of Bath, vol. 38(3), pages 425-446, September.
    18. Anja Lambrecht & Katja Seim & Bernd Skiera, 2007. "Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs," Marketing Science, INFORMS, vol. 26(5), pages 698-710, 09-10.
    19. Helena Strömberg & I. C. MariAnne Karlsson & Jana Sochor, 2018. "Inviting travelers to the smorgasbord of sustainable urban transport: evidence from a MaaS field trial," Transportation, Springer, vol. 45(6), pages 1655-1670, November.
    20. Hensher,David A. & Rose,John M. & Greene,William H., 2015. "Applied Choice Analysis," Cambridge Books, Cambridge University Press, number 9781107465923, September.
    21. Mulley, Corinne & Ho, Chinh & Balbontin, Camila & Hensher, David & Stevens, Larissa & Nelson, John D. & Wright, Steve, 2020. "Mobility as a service in community transport in Australia: Can it provide a sustainable future?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 107-122.
    22. David A. Hensher, 2006. "How do respondents process stated choice experiments? Attribute consideration under varying information load," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 21(6), pages 861-878.
    23. Hensher, David A., 2017. "Future bus transport contracts under a mobility as a service (MaaS) regime in the digital age: Are they likely to change?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 98(C), pages 86-96.
    24. Hirschhorn, Fabio & Paulsson, Alexander & Sørensen, Claus H. & Veeneman, Wijnand, 2019. "Public transport regimes and mobility as a service: Governance approaches in Amsterdam, Birmingham, and Helsinki," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 178-191.
    25. Bruce H. Kobayashi, 2005. "Does Economics Provide A Reliable Guide To Regulating Commodity Bundling By Firms? A Survey Of The Economic Literature," Journal of Competition Law and Economics, Oxford University Press, vol. 1(4), pages 707-746.
    26. Corinne Mulley, 2017. "Mobility as a Services (MaaS) – does it have critical mass?," Transport Reviews, Taylor & Francis Journals, vol. 37(3), pages 247-251, May.
    27. Polydoropoulou, Amalia & Pagoni, Ioanna & Tsirimpa, Athena & Roumboutsos, Athena & Kamargianni, Maria & Tsouros, Ioannis, 2020. "Prototype business models for Mobility-as-a-Service," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 149-162.
    28. Schikofsky, Jan & Dannewald, Till & Kowald, Matthias, 2020. "Exploring motivational mechanisms behind the intention to adopt mobility as a service (MaaS): Insights from Germany," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 296-312.
    29. Alonso-González, María J. & Hoogendoorn-Lanser, Sascha & van Oort, Niels & Cats, Oded & Hoogendoorn, Serge, 2020. "Drivers and barriers in adopting Mobility as a Service (MaaS) – A latent class cluster analysis of attitudes," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 378-401.
    30. Smith, Göran & Sochor, Jana & Karlsson, I.C. MariAnne, 2018. "Mobility as a Service: Development scenarios and implications for public transport," Research in Transportation Economics, Elsevier, vol. 69(C), pages 592-599.
    31. Kenneth E. Train, 1991. "Optimal Regulation: The Economic Theory of Natural Monopoly," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262200848, April.
    32. Pangbourne, Kate & Mladenović, Miloš N. & Stead, Dominic & Milakis, Dimitris, 2020. "Questioning mobility as a service: Unanticipated implications for society and governance," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 35-49.
    33. Peraphan Jittrapirom & Valeria Caiati & Anna-Maria Feneri & Shima Ebrahimigharehbaghi & María J. Alonso González & Jishnu Narayan, 2017. "Mobility as a Service: A Critical Review of Definitions, Assessments of Schemes, and Key Challenges," Urban Planning, Cogitatio Press, vol. 2(2), pages 13-25.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hensher, David A. & Mulley, Corinne, 2021. "Hensher, D.A. and Mulley, C. Mobility bundling and cultural tribalism - Might passenger mobility plans through MaaS remain niche or are they truly scalable?," Transport Policy, Elsevier, vol. 100(C), pages 172-175.
    2. Duan, Sophia Xiaoxia & Tay, Richard & Molla, Alemayehu & Deng, Hepu, 2022. "Predicting Mobility as a Service (MaaS) use for different trip categories: An artificial neural network analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 166(C), pages 135-149.
    3. Hensher, David A. & Ho, Chinh Q. & Reck, Daniel J., 2021. "Mobility as a service and private car use: Evidence from the Sydney MaaS trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 145(C), pages 17-33.
    4. Ho, Chinh Q. & Hensher, David A. & Reck, Daniel J. & Lorimer, Sam & Lu, Ivy, 2021. "MaaS bundle design and implementation: Lessons from the Sydney MaaS trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 339-376.
    5. Sweet, Matthias N. & Scott, Darren M., 2021. "Shared mobility adoption from 2016 to 2018 in the Greater Toronto and Hamilton Area: Demographic or geographic diffusion?," Journal of Transport Geography, Elsevier, vol. 96(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ho, Chinh Q. & Hensher, David A. & Reck, Daniel J. & Lorimer, Sam & Lu, Ivy, 2021. "MaaS bundle design and implementation: Lessons from the Sydney MaaS trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 339-376.
    2. Nikitas, Alexandros & Cotet, Corneliu & Vitel, Alexandra-Elena & Nikitas, Nikolaos & Prato, Carlo, 2024. "Transport stakeholders’ perceptions of Mobility-as-a-Service: A Q-study of cultural shift proponents, policy advocates and technology supporters," Transportation Research Part A: Policy and Practice, Elsevier, vol. 181(C).
    3. Kayikci, Yasanur & Kabadurmus, Ozgur, 2022. "Barriers to the adoption of the mobility-as-a-service concept: The case of Istanbul, a large emerging metropolis," Transport Policy, Elsevier, vol. 129(C), pages 219-236.
    4. Lopez-Carreiro, Iria & Monzon, Andres & Lopez-Lambas, Maria E., 2021. "Comparison of the willingness to adopt MaaS in Madrid (Spain) and Randstad (The Netherlands) metropolitan areas," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 275-294.
    5. Zipeng Zhang & Ning Zhang, 2021. "A Novel Development Scheme of Mobility as a Service: Can It Provide a Sustainable Environment for China?," Sustainability, MDPI, vol. 13(8), pages 1-19, April.
    6. Iria Lopez-Carreiro & Andres Monzon & Elena Lopez, 2023. "MaaS Implications in the Smart City: A Multi-Stakeholder Approach," Sustainability, MDPI, vol. 15(14), pages 1-27, July.
    7. Kriswardhana, Willy & Esztergár-Kiss, Domokos, 2023. "Exploring the aspects of MaaS adoption based on college students’ preferences," Transport Policy, Elsevier, vol. 136(C), pages 113-125.
    8. Dadashzadeh, Nima & Woods, Lee & Ouelhadj, Djamila & Thomopoulos, Nikolas & Kamargianni, Maria & Antoniou, Constantinos, 2022. "Mobility as a Service Inclusion Index (MaaSINI): Evaluation of inclusivity in MaaS systems and policy recommendations," Transport Policy, Elsevier, vol. 127(C), pages 191-202.
    9. Lopez-Carreiro, Iria & Monzon, Andres & Lopez, Elena & Lopez-Lambas, Maria Eugenia, 2020. "Urban mobility in the digital era: An exploration of travellers' expectations of MaaS mobile-technologies," Technology in Society, Elsevier, vol. 63(C).
    10. Hensher, David A. & Ho, Chinh Q. & Reck, Daniel J., 2021. "Mobility as a service and private car use: Evidence from the Sydney MaaS trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 145(C), pages 17-33.
    11. Alyavina, Elena & Nikitas, Alexandros & Njoya, Eric Tchouamou, 2024. "Mobility-as-a-Service and unsustainable travel behaviour: Exploring the car ownership and public transport trip replacement side-effects of the MaaS paradigm," Transport Policy, Elsevier, vol. 150(C), pages 53-70.
    12. Ho, Chinh Q. & Tirachini, Alejandro, 2024. "Mobility-as-a-Service and the role of multimodality in the sustainability of urban mobility in developing and developed countries," Transport Policy, Elsevier, vol. 145(C), pages 161-176.
    13. Ho, Chinh Q., 2022. "Can MaaS change users’ travel behaviour to deliver commercial and societal outcomes?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 165(C), pages 76-97.
    14. Duan, Sophia Xiaoxia & Tay, Richard & Molla, Alemayehu & Deng, Hepu, 2022. "Predicting Mobility as a Service (MaaS) use for different trip categories: An artificial neural network analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 166(C), pages 135-149.
    15. Kim, Eui-Jin & Kim, Youngseo & Jang, Sunghoon & Kim, Dong-Kyu, 2021. "Tourists’ preference on the combination of travel modes under Mobility-as-a-Service environment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 236-255.
    16. Alexandros Nikitas & Kalliopi Michalakopoulou & Eric Tchouamou Njoya & Dimitris Karampatzakis, 2020. "Artificial Intelligence, Transport and the Smart City: Definitions and Dimensions of a New Mobility Era," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    17. Benjamin Maas, 2022. "Literature Review of Mobility as a Service," Sustainability, MDPI, vol. 14(14), pages 1-28, July.
    18. Hasselwander, Marc & Bigotte, Joao F. & Antunes, Antonio P. & Sigua, Ricardo G., 2022. "Towards sustainable transport in developing countries: Preliminary findings on the demand for mobility-as-a-service (MaaS) in Metro Manila," Transportation Research Part A: Policy and Practice, Elsevier, vol. 155(C), pages 501-518.
    19. Zhiyuan Yu & Doudou Jin & Xiaoxiao Song & Chao Zhai & Desheng Wang, 2020. "Internet of Vehicle Empowered Mobile Media Scenarios: In-Vehicle Infotainment Solutions for the Mobility as a Service (MaaS)," Sustainability, MDPI, vol. 12(18), pages 1-21, September.
    20. Smith, Göran & Sørensen, Claus Hedegaard, 2023. "Public-private MaaS: Unchallenged assumptions and issues of conflict in Sweden," Research in Transportation Economics, Elsevier, vol. 99(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:transa:v:141:y:2020:i:c:p:485-501. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.