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The Influence of Alternative Acceptability, Attribute Thresholds and Choice Response Certainty on Automobile Purchase Preferences

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  • David A. Hensher
  • John M. Rose

Abstract

Two issues that reflect how individuals make travel or vehicle purchase choices are the relevance of attribute levels associated with alternatives, and the extent to which the respondent is certain of actually choosing the alternative that they indicated was their preferred alternative. This paper studies the influence of acceptability of each alternative, attribute thresholds, and choice response certainty on automobile purchase preferences, 'scaling' of the standard utility expression to account for perceived acceptability of each alternative, and perceived attribute thresholds. A comparison of the models shows the significant improvement in predictive power with inferred direct elasticities that are substantially different. © 2012 LSE and the University of Bath

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  • David A. Hensher & John M. Rose, 2012. "The Influence of Alternative Acceptability, Attribute Thresholds and Choice Response Certainty on Automobile Purchase Preferences," Journal of Transport Economics and Policy, University of Bath, vol. 46(3), pages 451-468, September.
    • Handle: RePEc:tpe:jtecpo:v:46:y:2012:i:3:p:451-468
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    Cited by:

    1. Webb, Edward J.D. & Hess, Stephane, 2021. "Joint modelling of choice and rating data: Theory and examples," Journal of choice modelling, Elsevier, vol. 40(C).
    2. David A. Hensher & Camila Balbontin & William H. Greene & Joffre Swait, 2021. "Experience as a conditioning effect on choice: Does it matter whether it is exogenous or endogenous?," Transportation, Springer, vol. 48(5), pages 2825-2855, October.
    3. Thiagu Ranganathan & Sarthak Gaurav & Ashish Singh, 2016. "Demand for Price Insurance among Farmers in India: A Choice Experiment-based Approach," Margin: The Journal of Applied Economic Research, National Council of Applied Economic Research, vol. 10(2), pages 198-224, May.
    4. David A. Hensher & Chinh Ho & Matthew J. Beck, 2017. "A simplified and practical alternative way to recognise the role of household characteristics in determining an individual’s preferences: the case of automobile choice," Transportation, Springer, vol. 44(1), pages 225-240, January.
    5. Capurso, Mauro & Hess, Stephane & Dekker, Thijs, 2019. "Modelling the role of consideration of alternatives in mode choice: An application on the Rome-Milan corridor," Transportation Research Part A: Policy and Practice, Elsevier, vol. 129(C), pages 170-184.
    6. Smeele, Nicholas V.R. & Chorus, Caspar G. & Schermer, Maartje H.N. & de Bekker-Grob, Esther W., 2023. "Towards machine learning for moral choice analysis in health economics: A literature review and research agenda," Social Science & Medicine, Elsevier, vol. 326(C).
    7. Campbell, Danny & Hensher, David A. & Scarpa, Riccardo, 2012. "Cost thresholds, cut-offs and sensitivities in stated choice analysis: Identification and implications," Resource and Energy Economics, Elsevier, vol. 34(3), pages 396-411.
    8. Hensher, David A. & Ho, Chinh Q., 2016. "Experience conditioning in commuter modal choice modelling – Does it make a difference?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 95(C), pages 164-176.
    9. Moser, Riccarda & Raffaelli, Roberta, 2014. "Does attribute cut-off elicitation affect choice consistency? Contrasting hypothetical and real-money choice experiments," Journal of choice modelling, Elsevier, vol. 11(C), pages 16-29.
    10. Reck, Daniel J. & Hensher, David A. & Ho, Chinh Q., 2020. "MaaS bundle design," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 485-501.
    11. Campbell, Danny & Hensher, David A. & Scarpa, Riccardo, 2014. "Bounding WTP distributions to reflect the ‘actual’ consideration set," Journal of choice modelling, Elsevier, vol. 11(C), pages 4-15.
    12. Hensher, David A. & Ho, Chinh Q. & Liu, Wen, 2016. "How much is too much for tolled road users: Toll saturation and the implications for car commuting value of travel time savings?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 94(C), pages 604-621.
    13. Rashedi, Zohreh & Mahmoud, Mohamed & Hasnine, Sami & Habib, Khandker Nurul, 2017. "On the factors affecting the choice of regional transit for commuting in Greater Toronto and Hamilton Area: Application of an advanced RP-SP choice model," Transportation Research Part A: Policy and Practice, Elsevier, vol. 105(C), pages 1-13.
    14. Hensher, David A. & Ho, Chinh, 2015. "The role of perceived acceptability of alternatives in identifying and assessing choice set processing strategies in stated choice settings: The case of road pricing reform," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 83(C), pages 225-237.
    15. Camila Balbontin & David A. Hensher & Chinh Ho & Corinne Mulley, 2020. "Do preferences for BRT and LRT change as a voter, citizen, tax payer, or self-interested resident?," Transportation, Springer, vol. 47(6), pages 2981-3030, December.
    16. Dekker, Thijs & Hess, Stephane & Brouwer, Roy & Hofkes, Marjan, 2016. "Decision uncertainty in multi-attribute stated preference studies," Resource and Energy Economics, Elsevier, vol. 43(C), pages 57-73.
    17. Marco A. Palma, 2017. "Improving the prediction of ranking data," Empirical Economics, Springer, vol. 53(4), pages 1681-1710, December.
    18. Mokas, Ilias & Lizin, Sebastien & Brijs, Tom & Witters, Nele & Malina, Robert, 2021. "Can immersive virtual reality increase respondents’ certainty in discrete choice experiments? A comparison with traditional presentation formats," Journal of Environmental Economics and Management, Elsevier, vol. 109(C).
    19. Camila Balbontin & David A. Hensher & Chinh Ho & Corinne Mulley, 0. "Do preferences for BRT and LRT change as a voter, citizen, tax payer, or self-interested resident?," Transportation, Springer, vol. 0, pages 1-50.
    20. David Hensher, 2014. "Attribute processing as a behavioural strategy in choice making," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 12, pages 268-289, Edward Elgar Publishing.
    21. Thiagu Ranganathan & Sarthak Gaurav & Ashish Singh, 2014. "Using choice experiments, we estimate the willingness to pay for price insurance among cotton and paddy farmers in the Indian state of Gujarat. We also identify the interactions between the demand for," IEG Working Papers 340, Institute of Economic Growth.
    22. Oehlmann, Malte & Glenk, Klaus & Lloyd-Smith, Patrick & Meyerhoff, Jürgen, 2021. "Quantifying landscape externalities of renewable energy development: Implications of attribute cut-offs in choice experiments," Resource and Energy Economics, Elsevier, vol. 65(C).
    23. Hensher, David A. & Ho, Chinh & Mulley, Corinne, 2015. "Identifying preferences for public transport investments under a constrained budget," Transportation Research Part A: Policy and Practice, Elsevier, vol. 72(C), pages 27-46.
    24. Gonçalves, Tânia & Lourenço-Gomes, Lina & Pinto, Lígia M. Costa, 2022. "The role of attribute non-attendance on consumer decision-making: Theoretical insights and empirical evidence," Economic Analysis and Policy, Elsevier, vol. 76(C), pages 788-805.

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