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Inviting travelers to the smorgasbord of sustainable urban transport: evidence from a MaaS field trial

Author

Listed:
  • Helena Strömberg

    (Chalmers University of Technology)

  • I. C. MariAnne Karlsson

    (Chalmers University of Technology)

  • Jana Sochor

    (Chalmers University of Technology
    RISE Viktoria)

Abstract

A Mobility-as-a-Service (MaaS) concept, UbiGo, was implemented in Gothenburg, Sweden, and used for a 6-month period by 195 individuals in 83 households. Four participant subgroups were identified: Car shedders, Car accessors, Simplifiers, and Economizers. A qualitative analysis revealed that the subgroups had different reasons to join the service and different expectations of the change that would occur on the basis of the altered preconditions offered by the service. Previous car users reduced their use of private car and increased their use of public transport and active modes. Participants who did not have access to a privately-owned car but thought they needed one discovered that they managed well without. Other participants were reinforced in their existing behaviors but in ways they did not envisage, depending on which goals they had at the outset of the trial. Overall, the participants were also satisfied with the service, as well as with stated changes and non-changes, even if this in some cases meant more planning. Based on the empirical findings it could be argued that a service approach, such as UbiGo, has the potential to reduce the need for private car ownership, and enable people to change their mode choices and travel patterns. The potential relies however on a number of specific features of the service of which flexibility and a need- rather than a mode-based approach are key features.

Suggested Citation

  • Helena Strömberg & I. C. MariAnne Karlsson & Jana Sochor, 2018. "Inviting travelers to the smorgasbord of sustainable urban transport: evidence from a MaaS field trial," Transportation, Springer, vol. 45(6), pages 1655-1670, November.
    • Handle: RePEc:kap:transp:v:45:y:2018:i:6:d:10.1007_s11116-018-9946-8
    DOI: 10.1007/s11116-018-9946-8
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    References listed on IDEAS

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    Cited by:

    1. Smith, Göran & Sørensen, Claus Hedegaard, 2023. "Public-private MaaS: Unchallenged assumptions and issues of conflict in Sweden," Research in Transportation Economics, Elsevier, vol. 99(C).
    2. Ho, Chinh Q. & Hensher, David A. & Reck, Daniel J. & Lorimer, Sam & Lu, Ivy, 2021. "MaaS bundle design and implementation: Lessons from the Sydney MaaS trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 149(C), pages 339-376.
    3. Hensher, David A. & Nelson, John D. & Mulley, Corinne, 2022. "Electric car sharing as a service (ECSaaS) – Acknowledging the role of the car in the public mobility ecosystem and what it might mean for MaaS as eMaaS?," Transport Policy, Elsevier, vol. 116(C), pages 212-216.
    4. Lopez-Carreiro, Iria & Monzon, Andres & Lopez, Elena & Lopez-Lambas, Maria Eugenia, 2020. "Urban mobility in the digital era: An exploration of travellers' expectations of MaaS mobile-technologies," Technology in Society, Elsevier, vol. 63(C).
    5. Hensher, David A. & Mulley, Corinne & Nelson, John D., 2023. "What is an ideal (Utopian) mobility as a service (MaaS) framework? A communication note," Transportation Research Part A: Policy and Practice, Elsevier, vol. 172(C).
    6. Ho, Chinh Q. & Mulley, Corinne & Hensher, David A., 2020. "Public preferences for mobility as a service: Insights from stated preference surveys," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 70-90.
    7. Nikitas, Alexandros & Cotet, Corneliu & Vitel, Alexandra-Elena & Nikitas, Nikolaos & Prato, Carlo, 2024. "Transport stakeholders’ perceptions of Mobility-as-a-Service: A Q-study of cultural shift proponents, policy advocates and technology supporters," Transportation Research Part A: Policy and Practice, Elsevier, vol. 181(C).
    8. Theodoros P. Pantelidis & Joseph Y. J. Chow & Saeid Rasulkhani, 2019. "A many-to-many assignment game and stable outcome algorithm to evaluate collaborative Mobility-as-a-Service platforms," Papers 1911.04435, arXiv.org, revised Jun 2020.
    9. Smith, Göran & Sochor, Jana & Karlsson, I.C. MariAnne, 2020. "Intermediary MaaS Integrators: A case study on hopes and fears," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 163-177.
    10. Orozco-Fontalvo, Mauricio & Moura, Filipe, 2023. "Refocusing MaaS approach: A brief," Transport Policy, Elsevier, vol. 141(C), pages 340-342.
    11. Ho, Chinh Q. & Tirachini, Alejandro, 2024. "Mobility-as-a-Service and the role of multimodality in the sustainability of urban mobility in developing and developed countries," Transport Policy, Elsevier, vol. 145(C), pages 161-176.
    12. Dadashzadeh, Nima & Woods, Lee & Ouelhadj, Djamila & Thomopoulos, Nikolas & Kamargianni, Maria & Antoniou, Constantinos, 2022. "Mobility as a Service Inclusion Index (MaaSINI): Evaluation of inclusivity in MaaS systems and policy recommendations," Transport Policy, Elsevier, vol. 127(C), pages 191-202.
    13. Karlsson, I.C.M. & Mukhtar-Landgren, D. & Smith, G. & Koglin, T. & Kronsell, A. & Lund, E. & Sarasini, S. & Sochor, J., 2020. "Development and implementation of Mobility-as-a-Service – A qualitative study of barriers and enabling factors," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 283-295.
    14. Alyavina, Elena & Nikitas, Alexandros & Njoya, Eric Tchouamou, 2024. "Mobility-as-a-Service and unsustainable travel behaviour: Exploring the car ownership and public transport trip replacement side-effects of the MaaS paradigm," Transport Policy, Elsevier, vol. 150(C), pages 53-70.
    15. Reck, Daniel J. & Hensher, David A. & Ho, Chinh Q., 2020. "MaaS bundle design," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 485-501.
    16. Smith, Göran & Hensher, David A., 2020. "Towards a framework for Mobility-as-a-Service policies," Transport Policy, Elsevier, vol. 89(C), pages 54-65.
    17. Storme, Tom & De Vos, Jonas & De Paepe, Leen & Witlox, Frank, 2020. "Limitations to the car-substitution effect of MaaS. Findings from a Belgian pilot study," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 196-205.
    18. Pantelidis, Theodoros P. & Chow, Joseph Y.J. & Rasulkhani, Saeid, 2020. "A many-to-many assignment game and stable outcome algorithm to evaluate collaborative mobility-as-a-service platforms," Transportation Research Part B: Methodological, Elsevier, vol. 140(C), pages 79-100.
    19. Lopez-Carreiro, Iria & Monzon, Andres & Lopez-Lambas, Maria E., 2021. "Comparison of the willingness to adopt MaaS in Madrid (Spain) and Randstad (The Netherlands) metropolitan areas," Transportation Research Part A: Policy and Practice, Elsevier, vol. 152(C), pages 275-294.
    20. Hensher, David A. & Ho, Chinh Q. & Reck, Daniel J., 2021. "Mobility as a service and private car use: Evidence from the Sydney MaaS trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 145(C), pages 17-33.
    21. Smith, Göran & Sochor, Jana & Karlsson, I.C. MariAnne, 2018. "Mobility as a Service: Development scenarios and implications for public transport," Research in Transportation Economics, Elsevier, vol. 69(C), pages 592-599.
    22. Ho, Chinh Q., 2022. "Can MaaS change users’ travel behaviour to deliver commercial and societal outcomes?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 165(C), pages 76-97.

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