IDEAS home Printed from https://ideas.repec.org/a/kap/transp/v46y2019i5d10.1007_s11116-018-9913-4.html
   My bibliography  Save this article

The potential of mobility as a service bundles as a mobility management tool

Author

Listed:
  • Melinda Matyas

    (University College London)

  • Maria Kamargianni

    (University College London)

Abstract

The Mobility as a Service (MaaS) concept has recently taken the transport industry by storm. However, as applications and research on it are limited, there is still little evidence on what this new phenomenon could bring to the transport sector. This paper aims to provide initial insights into whether MaaS product bundles (monthly subscription plans) can be used as a mobility management tool to promote shared modes. Data from an original survey, specifically designed to study MaaS plans, was used with Greater London as the case study area. The results show, that even though respondents do not prefer shared modes in their MaaS plans, a significant number of them are willing to subscribe to plans that include these modes. Once they have subscribed, over 60% of them indicated that they would be willing to try transportation modes that they previously did not use if their MaaS plans included them. These initial results show evidence that MaaS bundles can indeed be used as a mobility management tool to introduce more travelers to shared modes.

Suggested Citation

  • Melinda Matyas & Maria Kamargianni, 2019. "The potential of mobility as a service bundles as a mobility management tool," Transportation, Springer, vol. 46(5), pages 1951-1968, October.
    • Handle: RePEc:kap:transp:v:46:y:2019:i:5:d:10.1007_s11116-018-9913-4
    DOI: 10.1007/s11116-018-9913-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11116-018-9913-4
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11116-018-9913-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Scheepers, C.E. & Wendel-Vos, G.C.W. & den Broeder, J.M. & van Kempen, E.E.M.M. & van Wesemael, P.J.V. & Schuit, A.J., 2014. "Shifting from car to active transport: A systematic review of the effectiveness of interventions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 70(C), pages 264-280.
    2. Bamberg, Sebastian & Fujii, Satoshi & Friman, Margareta & Gärling, Tommy, 2011. "Behaviour theory and soft transport policy measures," Transport Policy, Elsevier, vol. 18(1), pages 228-235, January.
    3. Kamargianni, Maria, 2015. "Investigating next generation's cycling ridership to promote sustainable mobility in different types of cities," Research in Transportation Economics, Elsevier, vol. 53(C), pages 45-55.
    4. Martin, Elliot & Shaheen, Susan Alison & Lidicker, Jeffrey, 2010. "Carsharing’S Impact On Household Vehicle Holdings: Results From A North American Shared-Use Vehicle Survey," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt0850h6r5, Institute of Transportation Studies, UC Berkeley.
    5. Martin, Elliot & Shaheen, Susan Alison & Lidicker, Jeffrey, 2010. "Carsharing’S Impact On Household Vehicle Holdings: Results From A North American Shared-Use Vehicle Survey," Institute of Transportation Studies, Working Paper Series qt0850h6r5, Institute of Transportation Studies, UC Davis.
    6. Tørnblad, Silje H. & Kallbekken, Steffen & Korneliussen, Kristine & Mideksa, Torben K., 2014. "Using mobility management to reduce private car use: Results from a natural field experiment in Norway," Transport Policy, Elsevier, vol. 32(C), pages 9-15.
    7. Darren Scott & Kay Axhausen, 2006. "Household Mobility Tool Ownership: Modeling Interactions between Cars and Season Tickets," Transportation, Springer, vol. 33(4), pages 311-328, July.
    8. Brög, Werner & Erl, Erhard & Ker, Ian & Ryle, James & Wall, Rob, 2009. "Evaluation of voluntary travel behaviour change: Experiences from three continents," Transport Policy, Elsevier, vol. 16(6), pages 281-292, November.
    9. Meyer, Michael D., 1999. "Demand management as an element of transportation policy: using carrots and sticks to influence travel behavior," Transportation Research Part A: Policy and Practice, Elsevier, vol. 33(7-8), pages 575-599.
    10. S. Cairns & L. Sloman & C. Newson & J. Anable & A. Kirkbride & P. Goodwin, 2008. "Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using ‘Soft Measures’," Transport Reviews, Taylor & Francis Journals, vol. 28(5), pages 593-618, January.
    11. Maria Kamargianni & Moshe Ben-Akiva & Amalia Polydoropoulou, 2014. "Incorporating social interaction into hybrid choice models," Transportation, Springer, vol. 41(6), pages 1263-1285, November.
    12. Michael A. Cusumano & Steven J. Kahl & Fernando F. Suarez, 2015. "Services, industry evolution, and the competitive strategies of product firms," Strategic Management Journal, Wiley Blackwell, vol. 36(4), pages 559-575, April.
    13. Mullinix, Kevin J. & Leeper, Thomas J. & Druckman, James N. & Freese, Jeremy, 2015. "The Generalizability of Survey Experiments," Journal of Experimental Political Science, Cambridge University Press, vol. 2(2), pages 109-138, January.
    14. Martin, Elliot & Shaheen, Susan A & Lidicker, Jeffrey, 2010. "Carsharing's Impact on Household Vehicle Holdings: Resultsvfrom a North American Shared-Use Vehicle Survey," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt3bn9n6pq, Institute of Transportation Studies, UC Berkeley.
    15. Santos, Georgina & Behrendt, Hannah & Teytelboym, Alexander, 2010. "Part II: Policy instruments for sustainable road transport," Research in Transportation Economics, Elsevier, vol. 28(1), pages 46-91.
    16. Søren Olsen, 2009. "Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market Goods," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 44(4), pages 591-610, December.
    17. Taylor, Michael A. P. & Ampt, Elizabeth S., 2003. "Travelling smarter down under: policies for voluntary travel behaviour change in Australia," Transport Policy, Elsevier, vol. 10(3), pages 165-177, July.
    18. Jayson L. Lusk & F. Bailey Norwood, 2005. "Effect of Experimental Design on Choice-Based Conjoint Valuation Estimates," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(3), pages 771-785.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sottile, Eleonora & Giacchetti, Tommaso & Tuveri, Giovanni & Piras, Francesco & Calli, Daniele & Concas, Vittoria & Zamberlan, Leonardo & Meloni, Italo & Carrese, Stefano, 2021. "An innovative GPS smartphone based strategy for university mobility management: A case study at the University of RomaTre, Italy," Research in Transportation Economics, Elsevier, vol. 85(C).
    2. Piras, Francesco & Sottile, Eleonora & Tuveri, Giovanni & Meloni, Italo, 2022. "Does the joint implementation of hard and soft transportation policies lead to travel behavior change? An experimental analysis," Research in Transportation Economics, Elsevier, vol. 95(C).
    3. Italo Meloni & Benedetta Sanjust di Teulada & Erika Spissu, 2017. "Lessons learned from a personalized travel planning (PTP) research program to reduce car dependence," Transportation, Springer, vol. 44(4), pages 853-870, July.
    4. Lovejoy, Kristin, 2012. "Mobility Fulfillment Among Low-car Households: Implications for Reducing Auto Dependence in the United States," Institute of Transportation Studies, Working Paper Series qt4v44b5qn, Institute of Transportation Studies, UC Davis.
    5. Yue Guo & Fu Xin & Xiaotong Li, 2020. "The market impacts of sharing economy entrants: evidence from USA and China," Electronic Commerce Research, Springer, vol. 20(3), pages 629-649, September.
    6. Bamberg, Sebastian & Fujii, Satoshi & Friman, Margareta & Gärling, Tommy, 2011. "Behaviour theory and soft transport policy measures," Transport Policy, Elsevier, vol. 18(1), pages 228-235, January.
    7. Xin-Wei Li & Hong-Zhi Miao, 2023. "How to Incorporate Autonomous Vehicles into the Carbon Neutrality Framework of China: Legal and Policy Perspectives," Sustainability, MDPI, vol. 15(7), pages 1-24, March.
    8. Hsieh, Hsu-Sheng, 2020. "Transport policy evaluation based on elasticity analysis with social interactions," Transportation Research Part A: Policy and Practice, Elsevier, vol. 139(C), pages 273-296.
    9. Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yu, Jiang, 2022. "Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity," Journal of Business Research, Elsevier, vol. 141(C), pages 85-99.
    10. Xiaowei Chen & Hongyu Zheng & Ze Wang & Xiqun Chen, 2021. "Exploring impacts of on-demand ridesplitting on mobility via real-world ridesourcing data and questionnaires," Transportation, Springer, vol. 48(4), pages 1541-1561, August.
    11. Martin Obradovits, 2013. "Excessive supplier pricing and high-quality foreclosure," Vienna Economics Papers vie1303, University of Vienna, Department of Economics.
    12. Chen, Yuche & Gonder, Jeffrey & Young, Stanley & Wood, Eric, 2019. "Quantifying autonomous vehicles national fuel consumption impacts: A data-rich approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 134-145.
    13. Geoffrey Udoka Nnadiri & Anthony S. F. Chiu & Jose Bienvenido Manuel Biona & Neil Stephen Lopez, 2021. "Comparison of Driving Forces to Increasing Traffic Flow and Transport Emissions in Philippine Regions: A Spatial Decomposition Study," Sustainability, MDPI, vol. 13(11), pages 1-17, June.
    14. Kumar, Akshay & Gupta, Akshay & Parida, Manoranjan & Chauhan, Vivek, 2022. "Service quality assessment of ride-sourcing services: A distinction between ride-hailing and ride-sharing services," Transport Policy, Elsevier, vol. 127(C), pages 61-79.
    15. Junhee Kang & Keeyeon Hwang & Sungjin Park, 2016. "Finding Factors that Influence Carsharing Usage: Case Study in Seoul," Sustainability, MDPI, vol. 8(8), pages 1-12, July.
    16. Pike, Susan & Krantz, Kelila, 2018. "Sustainable Transportation Implications of On-Demand Ride Services," Institute of Transportation Studies, Working Paper Series qt6599q98n, Institute of Transportation Studies, UC Davis.
    17. Yoon-Young Chun & Mitsutaka Matsumoto & Kiyotaka Tahara & Kenichiro Chinen & Hideki Endo, 2019. "Exploring Factors Affecting Car Sharing Use Intention in the Southeast-Asia Region: A Case Study in Java, Indonesia," Sustainability, MDPI, vol. 11(18), pages 1-26, September.
    18. Schwanen, Tim & Banister, David & Anable, Jillian, 2012. "Rethinking habits and their role in behaviour change: the case of low-carbon mobility," Journal of Transport Geography, Elsevier, vol. 24(C), pages 522-532.
    19. Shaheen, Susan & Farrar, Emily, 2022. "Vehicle Electrification in Carsharing and Transportation Network Company (TNC) Fleets: Current and Future Trends," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt0gz5t8sw, Institute of Transportation Studies, UC Berkeley.
    20. Nandyala Hemachandra & Kamma Sri Naga Rajesh & Mohd. Abdul Qavi, 2016. "A model for equilibrium in some service-provider user-set interactions," Annals of Operations Research, Springer, vol. 243(1), pages 95-115, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:transp:v:46:y:2019:i:5:d:10.1007_s11116-018-9913-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.