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Hensher, D.A. and Mulley, C. Mobility bundling and cultural tribalism - Might passenger mobility plans through MaaS remain niche or are they truly scalable?

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  • Hensher, David A.
  • Mulley, Corinne

Abstract

This short note is a topical issues paper focussing on the role that mobility as service (MaaS) might play in the future with a question as to whether it can grow to become a scalable product offer in the mobility market or whether it is destined to a niche offering. We consider arguments that may enable MaaS to be more than a niche product and have a supporting business case with the key element being a move beyond multi-modality to multi-services.

Suggested Citation

  • Hensher, David A. & Mulley, Corinne, 2021. "Hensher, D.A. and Mulley, C. Mobility bundling and cultural tribalism - Might passenger mobility plans through MaaS remain niche or are they truly scalable?," Transport Policy, Elsevier, vol. 100(C), pages 172-175.
    • Handle: RePEc:eee:trapol:v:100:y:2021:i:c:p:172-175
    DOI: 10.1016/j.tranpol.2020.11.003
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    References listed on IDEAS

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    1. David A. Hensher, 2020. "What might Covid-19 mean for mobility as a service (MaaS)?," Transport Reviews, Taylor & Francis Journals, vol. 40(5), pages 551-556, July.
    2. Anable, Jillian, 2005. "'Complacent Car Addicts' or 'Aspiring Environmentalists'? Identifying travel behaviour segments using attitude theory," Transport Policy, Elsevier, vol. 12(1), pages 65-78, January.
    3. Reck, Daniel J. & Hensher, David A. & Ho, Chinh Q., 2020. "MaaS bundle design," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 485-501.
    4. Alonso-González, María J. & Hoogendoorn-Lanser, Sascha & van Oort, Niels & Cats, Oded & Hoogendoorn, Serge, 2020. "Drivers and barriers in adopting Mobility as a Service (MaaS) – A latent class cluster analysis of attitudes," Transportation Research Part A: Policy and Practice, Elsevier, vol. 132(C), pages 378-401.
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    Cited by:

    1. Hensher, David A., 2022. "The reason MaaS is such a challenge: A note," Transport Policy, Elsevier, vol. 129(C), pages 137-139.
    2. Hensher, David A. & Nelson, John D. & Mulley, Corinne, 2022. "Electric car sharing as a service (ECSaaS) – Acknowledging the role of the car in the public mobility ecosystem and what it might mean for MaaS as eMaaS?," Transport Policy, Elsevier, vol. 116(C), pages 212-216.
    3. Enoch, Marcus & Potter, Stephen, 2023. "MaaS (Mobility as a Service) market futures explored," Transport Policy, Elsevier, vol. 134(C), pages 31-40.
    4. Duan, Sophia Xiaoxia & Tay, Richard & Molla, Alemayehu & Deng, Hepu, 2022. "Predicting Mobility as a Service (MaaS) use for different trip categories: An artificial neural network analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 166(C), pages 135-149.

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