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A scenario-based roadmapping method for strategic planning and forecasting: A case study in a testing, inspection and certification company

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  • Cheng, M.N.
  • Wong, Jane W.K.
  • Cheung, C.F.
  • Leung, K.H.

Abstract

Nowadays, flexibility is one of key factors when dealing with future changes in the complex and rapidly changing business environment. Various researchers and practitioners are paying attention to the concept of scenario planning in regard to the roadmapping in their market and technology activities. However, the process of the existing scenario-based roadmapping methods is conceptual and relatively little attention has been paid to embedding scenarios with future changes into roadmaps for strategic planning and decision-making at organizational level. In this paper, a scenario-based roadmapping (SBRM) method for strategic planning and decision-making is presented which incorporates scenario planning (macro level) and roadmapping (micro level) perspectives. The proposed method was designed and developed for companies to build possible scenarios reflecting future situations in practice, to assess the impact of each scenario, and to develop roadmaps that incorporate the external and internal issues as well as the actions according to the scenarios. To realize the capability of the proposed method, a case study was conducted in a Global Testing, Inspection and Certification (TIC) company in Hong Kong.

Suggested Citation

  • Cheng, M.N. & Wong, Jane W.K. & Cheung, C.F. & Leung, K.H., 2016. "A scenario-based roadmapping method for strategic planning and forecasting: A case study in a testing, inspection and certification company," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 44-62.
    • Handle: RePEc:eee:tefoso:v:111:y:2016:i:c:p:44-62
    DOI: 10.1016/j.techfore.2016.06.005
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    5. Beata Zatwarnicka-Madura & Dariusz Siemieniako & Ewa Glińska & Yauheniya Sazonenka, 2019. "Strategic and Operational Levels of CSR Marketing Communication for Sustainable Orientation of a Company: A Case Study from Bangladesh," Sustainability, MDPI, vol. 11(2), pages 1-19, January.
    6. Yu, Xiang & Zhang, Ben, 2019. "Obtaining advantages from technology revolution: A patent roadmap for competition analysis and strategy planning," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 273-283.
    7. Siebelink, Remco & Hofman, Erwin & Halman, Johannes I.M. & Nee, Ingo, 2021. "Roadmapping: (Missed) opportunities to overcome strategic challenges," Business Horizons, Elsevier, vol. 64(4), pages 501-512.
    8. de Alcantara, Douglas Pedro & Martens, Mauro Luiz, 2019. "Technology Roadmapping (TRM): a systematic review of the literature focusing on models," Technological Forecasting and Social Change, Elsevier, vol. 138(C), pages 127-138.
    9. Yuya Mitake & Kenshiro Hiramitsu & Yusuke Tsutsui & Mar’atus Sholihah & Yoshiki Shimomura, 2020. "A Strategic Planning Method to Guide Product—Service System Development and Implementation," Sustainability, MDPI, vol. 12(18), pages 1-23, September.
    10. Bowman, Gary & Parks, Ryan W., 2024. "Between episodes of strategy: Sociomateriality, sensemaking, and dysfunction in a scenario planning process," Journal of Business Research, Elsevier, vol. 179(C).

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