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Integrating organizational networks, weak signals, strategic radars and scenario planning

Author

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  • Schoemaker, Paul J.H.
  • Day, George S.
  • Snyder, Scott A.

Abstract

As firms become more networked they greatly expand their points of contact with the outside world. This can greatly help the detection of early signs of threats or opportunities emerging at the periphery. But a major challenge for firms scanning the periphery of their networks is how to manage the explosion of information. How do they avoid undue distraction while spotting useful signals amid an avalanche of data? We discuss how strategic radars can be used to integrate outside networks, weak signals, sense making, strategic dialog and scenario planning. A brief case study illustrates how a strategic radar system was actually developed and deployed by a large government agency in order to enhance its adaptive capability for coping with increasing external change.

Suggested Citation

  • Schoemaker, Paul J.H. & Day, George S. & Snyder, Scott A., 2013. "Integrating organizational networks, weak signals, strategic radars and scenario planning," Technological Forecasting and Social Change, Elsevier, vol. 80(4), pages 815-824.
    • Handle: RePEc:eee:tefoso:v:80:y:2013:i:4:p:815-824
    DOI: 10.1016/j.techfore.2012.10.020
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