IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v64y2021i4p501-512.html
   My bibliography  Save this article

Roadmapping: (Missed) opportunities to overcome strategic challenges

Author

Listed:
  • Siebelink, Remco
  • Hofman, Erwin
  • Halman, Johannes I.M.
  • Nee, Ingo

Abstract

Firms face various critical challenges when pursuing a coherent course of action that seeks to create value for the long term. They are required to balance myopic and hyperopic behavior. They must ensure coordination, adopt a holistic view of various functional perspectives, and foster commitment among key decision makers. They need to develop a credible and compelling line of reasoning that employees understand and can act on. Adopting the perspective of roadmapping as a strategy tool, this article advances the argument that roadmapping is especially suitable in helping firms to surmount these three critical strategic challenges. This article distills three core features of the roadmap: graphical representation, multi-disciplinary integration, and scaling. It then reviews the three critical strategic challenges and shows how roadmapping can help to overcome each of these. Following this explanation, the article describes ten key principles for effective strategic roadmapping that support firms in obtaining the strategic benefits promised. The article concludes with additional insights for practice with the intent of encouraging further exploitation of roadmapping’s potential.

Suggested Citation

  • Siebelink, Remco & Hofman, Erwin & Halman, Johannes I.M. & Nee, Ingo, 2021. "Roadmapping: (Missed) opportunities to overcome strategic challenges," Business Horizons, Elsevier, vol. 64(4), pages 501-512.
  • Handle: RePEc:eee:bushor:v:64:y:2021:i:4:p:501-512
    DOI: 10.1016/j.bushor.2021.02.014
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007681321000161
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.bushor.2021.02.014?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Svenja Sommer & Stylianos Kavadias, 2009. "The Effects of Problem Structure and Team Diversity on Brainstorming Effectiveness," Post-Print hal-00491685, HAL.
    2. Richard A. D'Aveni & Giovanni Battista Dagnino & Ken G. Smith, 2010. "The age of temporary advantage," Strategic Management Journal, Wiley Blackwell, vol. 31(13), pages 1371-1385, December.
    3. Johann Peter Murmann, 2013. "The Coevolution of Industries and Important Features of Their Environments," Organization Science, INFORMS, vol. 24(1), pages 58-78, February.
    4. James G. March, 1991. "Exploration and Exploitation in Organizational Learning," Organization Science, INFORMS, vol. 2(1), pages 71-87, February.
    5. Eric Knight & Sotirios Paroutis & Loizos Heracleous, 2018. "The power of PowerPoint: A visual perspective on meaning making in strategy," Strategic Management Journal, Wiley Blackwell, vol. 39(3), pages 894-921, March.
    6. Paul R. Carlile, 2004. "Transferring, Translating, and Transforming: An Integrative Framework for Managing Knowledge Across Boundaries," Organization Science, INFORMS, vol. 15(5), pages 555-568, October.
    7. Robert A. Burgelman & Steven W. Floyd & Tomi Laamanen & Saku Mantere & Eero Vaara & Richard Whittington, 2018. "Strategy processes and practices : Dialogues and intersections," Post-Print hal-02312126, HAL.
    8. Paula Jarzabkowski & Sarah Kaplan, 2015. "Strategy tools-in-use: A framework for understanding “technologies of rationality” in practice," Strategic Management Journal, Wiley Blackwell, vol. 36(4), pages 537-558, April.
    9. Robert A. Burgelman & Steven W. Floyd & Tomi Laamanen & Saku Mantere & Eero Vaara & Richard Whittington, 2018. "Strategy processes and practices: Dialogues and intersections," Strategic Management Journal, Wiley Blackwell, vol. 39(3), pages 531-558, March.
    10. Henry Mintzberg, 1978. "Patterns in Strategy Formation," Management Science, INFORMS, vol. 24(9), pages 934-948, May.
    11. Cummings, Stephen & Angwin, Duncan, 2011. "Stratography: The art of conceptualizing and communicating strategy," Business Horizons, Elsevier, vol. 54(5), pages 435-446, September.
    12. Caroline Flammer & Pratima Bansal, 2017. "Does a long-term orientation create value? Evidence from a regression discontinuity," Strategic Management Journal, Wiley Blackwell, vol. 38(9), pages 1827-1847, September.
    13. Natalie Slawinski & Pratima Bansal, 2015. "Short on Time: Intertemporal Tensions in Business Sustainability," Organization Science, INFORMS, vol. 26(2), pages 531-549, April.
    14. Noble, Charles H., 1999. "The Eclectic Roots of Strategy Implementation Research," Journal of Business Research, Elsevier, vol. 45(2), pages 119-134, June.
    15. Cheng, M.N. & Wong, Jane W.K. & Cheung, C.F. & Leung, K.H., 2016. "A scenario-based roadmapping method for strategic planning and forecasting: A case study in a testing, inspection and certification company," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 44-62.
    16. Paula Jarzabkowski & Julia Balogun, 2009. "The Practice and Process of Delivering Integration through Strategic Planning," Journal of Management Studies, Wiley Blackwell, vol. 46(8), pages 1255-1288, December.
    17. Siebelink, Remco & Halman, Johannes I.M. & Hofman, Erwin, 2016. "Scenario-Driven Roadmapping to cope with uncertainty: Its application in the construction industry," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 226-238.
    18. Daniel A. Levinthal & James G. March, 1993. "The myopia of learning," Strategic Management Journal, Wiley Blackwell, vol. 14(S2), pages 95-112, December.
    19. Sarah Kaplan & Wanda J. Orlikowski, 2013. "Temporal Work in Strategy Making," Organization Science, INFORMS, vol. 24(4), pages 965-995, August.
    20. Carvalho, M.M. & Fleury, André & Lopes, Ana Paula, 2013. "An overview of the literature on technology roadmapping (TRM): Contributions and trends," Technological Forecasting and Social Change, Elsevier, vol. 80(7), pages 1418-1437.
    21. William Ocasio, 1997. "Towards An Attention‐Based View Of The Firm," Strategic Management Journal, Wiley Blackwell, vol. 18(S1), pages 187-206, July.
    22. Robert R. Wiggins & Timothy W. Ruefli, 2005. "Schumpeter's ghost: Is hypercompetition making the best of times shorter?," Strategic Management Journal, Wiley Blackwell, vol. 26(10), pages 887-911, October.
    23. Stylianos Kavadias & Svenja C. Sommer, 2009. "The Effects of Problem Structure and Team Diversity on Brainstorming Effectiveness," Management Science, INFORMS, vol. 55(12), pages 1899-1913, December.
    24. Paul R. Carlile, 2002. "A Pragmatic View of Knowledge and Boundaries: Boundary Objects in New Product Development," Organization Science, INFORMS, vol. 13(4), pages 442-455, August.
    25. Robert M. Grant, 2003. "Strategic planning in a turbulent environment: evidence from the oil majors," Strategic Management Journal, Wiley Blackwell, vol. 24(6), pages 491-517, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Paula Jarzabkowski & Sarah Kaplan, 2015. "Strategy tools-in-use: A framework for understanding “technologies of rationality” in practice," Strategic Management Journal, Wiley Blackwell, vol. 36(4), pages 537-558, April.
    2. Mark DesJardine & Pratima Bansal, 2019. "One Step Forward, Two Steps Back: How Negative External Evaluations Can Shorten Organizational Time Horizons," Organization Science, INFORMS, vol. 30(4), pages 761-780, July.
    3. Tomi Laamanen, 2019. "Dynamic attention-based view of corporate headquarters in MNCs," Journal of Organization Design, Springer;Organizational Design Community, vol. 8(1), pages 1-15, December.
    4. Kleinknecht, Robert & Haq, Hammad Ul & Muller, Alan R. & Kraan, Karolus O., 2020. "An attention-based view of short-termism: The effects of organizational structure," European Management Journal, Elsevier, vol. 38(2), pages 244-254.
    5. Mehmet Ali Köseoglu & John A. Parnell & Melissa Yan Yee Yick, 2021. "Identifying influential studies and maturity level in intellectual structure of fields: evidence from strategic management," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(2), pages 1271-1309, February.
    6. Luciana D’Adderio, 2014. "The Replication Dilemma Unravelled: How Organizations Enact Multiple Goals in Routine Transfer," Organization Science, INFORMS, vol. 25(5), pages 1325-1350, October.
    7. Michael J. Leiblein & Jeffrey J. Reuer & Todd Zenger, 2018. "What Makes a Decision Strategic?," Strategy Science, INFORMS, vol. 3(4), pages 558-573, December.
    8. Cate Watson & Aileen Ireland, 2021. "Boards in action: processes and practices of ‘strategising’ in the Boardroom," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(3), pages 933-966, September.
    9. Sven Kunisch & Markus Menz & David Collis, 2020. "Corporate headquarters in the twenty-first century: an organization design perspective," Journal of Organization Design, Springer;Organizational Design Community, vol. 9(1), pages 1-32, December.
    10. Guo, Jingjing & Guo, Bin & Zhou, Jianghua & Wu, Xiaobo, 2020. "How does the ambidexterity of technological learning routine affect firm innovation performance within industrial clusters? The moderating effects of knowledge attributes," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    11. Shardul Sharad Phadnis & Inga‐Lena Darkow, 2021. "Scenario planning as a strategy process to foster supply chain adaptability: theoretical framework and longitudinal case," Futures & Foresight Science, John Wiley & Sons, vol. 3(2), June.
    12. Virpi Sorsa & Eero Vaara, 2020. "How Can Pluralistic Organizations Proceed with Strategic Change? A Processual Account of Rhetorical Contestation, Convergence, and Partial Agreement in a Nordic City Organization," Organization Science, INFORMS, vol. 31(4), pages 839-864, July.
    13. Thomas Keil & Erkko Autio & Gerard George, 2008. "Corporate Venture Capital, Disembodied Experimentation and Capability Development," Journal of Management Studies, Wiley Blackwell, vol. 45(8), pages 1475-1505, December.
    14. Thomas Schaefer & Thomas Guenther, 2016. "Exploring strategic planning outcomes: the influential role of top versus middle management participation," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 27(2), pages 205-249, May.
    15. Peeters, T.J.G., 2013. "External knowledge search and use in new product development," Other publications TiSEM 300ebb34-b090-4210-b95e-f, Tilburg University, School of Economics and Management.
    16. Spaniol, Matthew J. & Rowland, Nicholas J., 2022. "Business ecosystems and the view from the future: The use of corporate foresight by stakeholders of the Ro-Ro shipping ecosystem in the Baltic Sea Region," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    17. Chen, Jian-xun & Zhang, Bo & Zhan, Wu & Sharma, Piyush & Budhwar, Pawan & Tan, Hui, 2022. "Demystifying the non-linear effect of high commitment work systems (HCWS) on firms’ strategic intention of exploratory innovation: An extended resource-based view," Technovation, Elsevier, vol. 116(C).
    18. Laura J. Kornish & Karl T. Ulrich, 2011. "Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ideas," Management Science, INFORMS, vol. 57(1), pages 107-128, January.
    19. Barry L. Bayus, 2013. "Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community," Management Science, INFORMS, vol. 59(1), pages 226-244, June.
    20. Huang, Minjie & Kubick, Thomas R. & Tseng, Kevin, 2021. "Technology spillovers and the duration of executive compensation," Journal of Banking & Finance, Elsevier, vol. 131(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:64:y:2021:i:4:p:501-512. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.