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Group heterogeneity and cooperation on the geographical indication regulation: The case of the “Prosciutto di Parma” Consortium

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  • Dentoni, Domenico
  • Menozzi, Davide
  • Capelli, Maria Giacinta

Abstract

This paper explores the impact of individual group members’ heterogeneous characteristics, resources and strategies on their level of cooperation on defining the future regulation of Geographical Indications (GIs). By following a “grounded theory” approach, this study combines qualitative evidence from an in-depth study on the “Prosciutto di Parma” Protected Designation of Origin (PDO) Consortium with quantitative evidence based on data collected from 94 Consortium members and analysed through path modelling. Results confirm that (1) “Prosciutto di Parma” Consortium members have highly and increasingly heterogeneous characteristics, assets and strategies and that (2) higher heterogeneity negatively affects members’ agreement on the future level of restrictiveness of “Prosciutto di Parma” PDO as GI and therefore the effectiveness of the collective action. Overall, these findings give light to another internal barrier that may threaten producers’ opportunity of profiting from the use of established and highly recognized GIs. Managerial and policy implications for both “Prosciutto di Parma” Consortium members and other groups governing established and highly recognized GIs are drawn.

Suggested Citation

  • Dentoni, Domenico & Menozzi, Davide & Capelli, Maria Giacinta, 2012. "Group heterogeneity and cooperation on the geographical indication regulation: The case of the “Prosciutto di Parma” Consortium," Food Policy, Elsevier, vol. 37(3), pages 207-216.
    • Handle: RePEc:eee:jfpoli:v:37:y:2012:i:3:p:207-216
    DOI: 10.1016/j.foodpol.2012.02.003
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    5. Sidali, Katia L. & Scaramuzzi, Silvia, 2014. "Group Heterogeneity and Cooperation in the Governance of Geographical Indications. The Case of Parmigiano Reggiano “mountain product”," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, vol. 2014(1).
    6. Capelli, Maria Giacinta & Menozzi, Davide & Arfini, Filippo, 2014. "Consumer willingness to pay for food quality labels: evaluating the prosciutto di parma PDO quality differentiation strategy," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182917, European Association of Agricultural Economists.
    7. van der Merwe, Melissa & Kirsten, Johann F. & Trienekens, Jacques H., 2018. "The Karoo Meat of Origin certification scheme: a silver bullet?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(5).
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    9. Henk Oostindie & Rudolf Van Broekhuizen & Kees De Roest & Giovanni Belletti & Filippo Arfini & Davide Menozzi & Eric Hees, 2016. "Sense and Non-Sense of Local–Global Food Chain Comparison, Empirical Evidence from Dutch and Italian Pork Case Studies," Sustainability, MDPI, vol. 8(4), pages 1-18, March.
    10. Gorton, Matthew & Torok, Aron & Tregear, Angela, 2014. "The Impact of EU Agri-food Quality Policy in the New Member States: A Case Study of the Makó Onion PDO," 142nd Seminar, May 29-30, 2014, Budapest, Hungary 169085, European Association of Agricultural Economists.
    11. Menozzi, Davide & Fioravanzi, Martina & Donati, Michele, 2014. "Understanding Farmers’ Responses To Cap Reform," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182811, European Association of Agricultural Economists.
    12. Angela Tregear & à ron Török & Matthew Gorton, 2016. "Geographical indications and upgrading of small-scale producers in global agro-food chains: A case study of the Makó Onion Protected Designation of Origin," Environment and Planning A, , vol. 48(2), pages 433-451, February.
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    17. Höhler Julia, 2017. "Heterogenität von Mitgliederstrukturen als Herausforderung für Genossenschaften im Agribusiness," Zeitschrift für das gesamte Genossenschaftswesen, De Gruyter, vol. 67(1), pages 21-35, March.
    18. Marie-Vivien, Delphine & Biénabe, Estelle, 2017. "The Multifaceted Role of the State in the Protection of Geographical Indications: A Worldwide Review," World Development, Elsevier, vol. 98(C), pages 1-11.
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