IDEAS home Printed from https://ideas.repec.org/p/ags/iefi14/199377.html
   My bibliography  Save this paper

The Coexistence of PDO and Brand Labels: The Case of the Ready-sliced Parma Ham

Author

Listed:
  • Arfini, Filippo
  • Pazzona, Marina

Abstract

The general purpose of the paper is to investigate consumer's attitude towards high quality agri-food products. The research analyses PDO labelled products packaged by law in the production area. Within the same area, the Producers' Group imposes the use of the Consortium label as a quality sign. As consequence, collective labels as well are find on a product packaging, by virtue of the fact that not only they graphically and symbolically represent quality, but they also inform customers about the properties of a specific PDO good. Moreover, on the same package other labels (industrial and private ones) are displayed on the same package. At this purpose, the research analysis of the customers' perception of such particular labels combination focusing the case of the ready-sliced Parma ham. The analysis gives the opportunity of evaluating, from an economic perspective, aspects related to the use of multi-labelling strategy.

Suggested Citation

  • Arfini, Filippo & Pazzona, Marina, 2014. "The Coexistence of PDO and Brand Labels: The Case of the Ready-sliced Parma Ham," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199377, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi14:199377
    DOI: 10.22004/ag.econ.199377
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/199377/files/34-Arfini-Pazzona.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.199377?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Koert Van Ittersum & Matthew T. G. Meulenberg & Hans C. M. Van Trijp & Math J. J. M. Candel, 2007. "Consumers’ Appreciation of Regional Certification Labels: A Pan-European Study," Journal of Agricultural Economics, Wiley Blackwell, vol. 58(1), pages 1-23, February.
    2. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    3. Arfini, Filippo, 1999. "The value of typical products : the case of Prosciutto di Parma and Parmigiano Reggiano cheese," 67th Seminar, October 28-30, 1999, LeMans, France 241032, European Association of Agricultural Economists.
    4. Dentoni, Domenico & Menozzi, Davide & Capelli, Maria Giacinta, 2012. "Group heterogeneity and cooperation on the geographical indication regulation: The case of the “Prosciutto di Parma” Consortium," Food Policy, Elsevier, vol. 37(3), pages 207-216.
    5. Ladd, George W & Zober, Martin, 1977. "Model of Consumer Reaction to Product Characteristics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(2), pages 89-101, Se.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Smed, Sinne & Hansen, Lars Garn, 2018. "Consumer Valuation of Health Attributes in Food," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 43(2), May.
    2. Gorton, Matthew & Torok, Aron & Tregear, Angela, 2014. "The Impact of EU Agri-food Quality Policy in the New Member States: A Case Study of the Makó Onion PDO," 142nd Seminar, May 29-30, 2014, Budapest, Hungary 169085, European Association of Agricultural Economists.
    3. Eastwood, David B. & Brooker, John R. & Terry, Danny E., 1986. "Household Nutrient Demand: Use Of Characteristics Theory And A Common Attribute Model," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 18(2), pages 1-12, December.
    4. Laura Andersen & Sinne Smed, 2013. "What is it consumers really want, and how can their preferences be influenced? The case of fat in milk," Empirical Economics, Springer, vol. 45(1), pages 323-347, August.
    5. Wayne DeSarbo & Kamel Jedidi & Joel Steckel, 1991. "A stochastic multidimensional scaling procedure for the empirical determination of convex indifference curves for preference/choice analysis," Psychometrika, Springer;The Psychometric Society, vol. 56(2), pages 279-307, June.
    6. Caterina Contini & Fabio Boncinelli & Giovanna Piracci & Gabriele Scozzafava & Leonardo Casini, 2023. "Can blockchain technology strengthen consumer preferences for credence attributes?," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-17, December.
    7. Gaviglio, Anna & Demartini, Eugenio & Pirani, Alberto & Marescotti, Maria Elena & Bertocchi, Mattia, 2015. "National Brands versus Private Labels versus Niche Products: a graphical representation of consumers' perception," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202731, European Association of Agricultural Economists.
    8. Jiangyuan Hou & Yanping Wang & Mingyue Du, 2023. "Friend or Foe: How Do Consumers and Producers Affect the ESG Rating Index? Evidence from China’s Market of Organic Milk," Sustainability, MDPI, vol. 15(14), pages 1-17, July.
    9. Dengjun Zhang & Geir Sogn-Grundvåg & Frank Asche & James A. Young, 2018. "Eco-Labeling and Retailer Pricing Strategies: The U.K. Haddock Market," Sustainability, MDPI, vol. 10(5), pages 1-13, May.
    10. Hossain, Afjal & Badiuzzaman,, 2021. "Hedonic prices for the fruit market in Bangladesh: Lessons from guava and hog plum purchase decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    11. Martínez-Garmendia, Josué, 2010. "Application of hedonic price modeling to consumer packaged goods using store scanner data," Journal of Business Research, Elsevier, vol. 63(7), pages 690-696, July.
    12. Vecchio, Riccardo & Annunziata, Azzurra, 2011. "The role of PDO/PGI labelling in Italian consumers’ food choices," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 12(2).
    13. Andersen, Laura M. & Smed, Sinne, 2010. "What Is It Consumers Really Want And Why? The Case Of Fat In Milk," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116455, European Association of Agricultural Economists.
    14. Leufkens, D. & Schröck, K., 2014. "Regulierungspolitische Effekte geschützter geografischer Herkunftsangaben der EU in einer dynamischen und qualitätspolitischen Perspektive," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49, March.
    15. Ravenswaay, Eileen O. van, 1987. "How Much Food Safety Do Consumers Want? An Analysis of Current Studies and Strategies for Future Research," Staff Paper Series 200936, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    16. J L Naroff & T J Madden & W R Dillon, 1984. "Neighborhood Influences on Travel Behavior and Availability Constraints," Environment and Planning A, , vol. 16(1), pages 33-47, January.
    17. Harris, James Michael, 1997. "The Impact Of Food Product Characteristics On Consumer Purchasing Behavior: The Case Of Frankfurters," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(1), pages 1-6, February.
    18. Ward, Clement E. & Lusk, Jayson L. & Dutton, Jennifer M., 2008. "Implicit Value of Retail Beef Product Attributes," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 33(3), pages 1-18.
    19. Reynolds, Travis & Kolodinsky, Jane & Murray, Byron, 2012. "Consumer preferences and willingness to pay for compact fluorescent lighting: Policy implications for energy efficiency promotion in Saint Lucia," Energy Policy, Elsevier, vol. 41(C), pages 712-722.
    20. Czajkowski, Mikołaj & Zagórska, Katarzyna & Letki, Natalia & Tryjanowski, Piotr & Wąs, Adam, 2021. "Drivers of farmers’ willingness to adopt extensive farming practices in a globally important bird area," Land Use Policy, Elsevier, vol. 107(C).

    More about this item

    Keywords

    Agribusiness; Food Consumption/Nutrition/Food Safety; Food Security and Poverty;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:iefi14:199377. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ilbonde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.