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Opportunities for Local for Local Food Production A Case in the Dutch Fruit and Vegetables

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  • Visser, Jurriaan
  • Trienekens, Jacques
  • van Beek, Paul

Abstract

This paper investigates the opportunities for farmers to produce for local consumers, based on a case study in the Dutch horticulture sector. Main requirements for the set-up of a local chain of supply chain actors are investigated. Producer requirements are added value, availability of time, infrastructure and training. Retailer requirements are quality of food, purchasing volumes, food safety, communication to consumers and traceability of products. For consumers taste/freshness, sustainability, health benefits and authenticity are important attributes of local foods. Based on literature review and interviews with stakeholders four possible strategies for local food chains are defined. The ‘keep it local’ strategy means that the local food supply chains will not make use of the current infrastructure of the marketing coop that acts as chain coordinator. Deliveries are directly between farmer and retail outlet. The local products - conventional supply chain strategy implies that current (non-local) supply chains are used to distribute local products. The supply chain planning will be more complex since products need to be separated per grower and distributed to several local supermarkets. In the ‘enabling producers’ strategy the marketing coop/chain coordinator is going to enable its member producers to sell their products locally. The marketing coop can support producers in for instance, billing and payments, marketing, logistics. The fourth strategy aims at strengthening current consumer communication strategies. It is argued that connecting producers and consumers, regardless of where they live is advantageous. Conclusion is that strategy 3; ‘Enabling producers’, in combination with strategy 4; ‘Strengthening current consumer communication strategies’ are the most promising options in setting up local food supply chains. Strategies 1 and 2, where the marketing coop/chain coordinator itself takes on the challenge of setting up local food supply chains meets too much resistance from the retail companies (head-office level) and offers too little opportunities for providing added value to both producers and retailers.

Suggested Citation

  • Visser, Jurriaan & Trienekens, Jacques & van Beek, Paul, 2013. "Opportunities for Local for Local Food Production A Case in the Dutch Fruit and Vegetables," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 4(1), pages 1-15, July.
    • Handle: RePEc:ags:ijofsd:164788
    DOI: 10.22004/ag.econ.164788
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    References listed on IDEAS

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    2. Del Giudice, Teresa & Cavallo, Carla & Vecchio, Riccardo, 2018. "Credence Attributes, Consumers Trust and Sensory Expectations in Modern Food Market: Is there a Need to Redefine their Role?," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(4), August.
    3. Garavaglia, Christian & Mariani, Paolo, 2015. "How Much Do Consumers Value PDO Certifications? Estimates of WTP for PDO Dry-Cured Ham in Italy," 145th Seminar, April 14-15, 2015, Parma, Italy 200376, European Association of Agricultural Economists.
    4. Naomi Beingessner & Amber J. Fletcher, 2020. "“Going local”: farmers’ perspectives on local food systems in rural Canada," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(1), pages 129-145, March.
    5. Bošková, Iveta & Ratinger, Tomáš & Kličková, Kristýna, 2016. "The food industry structure under the effect of increasing number of regional products and small processing entities in the Czech Republic," 149th Seminar, October 27-28, 2016, Rennes, France 244898, European Association of Agricultural Economists.
    6. Dreyer, Heidi C. & Strandhagen, Jan Ola & Thomassen, Maria K. & Romsdal, Anita & Gran, Erik, 2014. "Supply Chain Control Principles in Local Food Production: A Norwegian Case Study," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 5(2), pages 1-16, August.
    7. Christian Garavaglia & Paolo Mariani, 2017. "How Much Do Consumers Value Protected Designation of Origin Certifications? Estimates of willingness to Pay for PDO Dry‐Cured Ham in Italy," Agribusiness, John Wiley & Sons, Ltd., vol. 33(3), pages 403-423, June.
    8. Dreyer, Heidi C. & Strandhagen, Jan Ola & Thomassen, Maria K. & Romsdal, Anita & Gran, Erik, 2014. "Supply Chain Design and Control Principles in Local Food Production: A Norwegian Case Study," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199344, International European Forum on System Dynamics and Innovation in Food Networks.

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